---
name: ourdigital-brand-guide
description: |
  OurDigital brand standards and style guide reference.
  Activated with "ourdigital" keyword for brand queries.

  Triggers:
  - "ourdigital 브랜드 가이드", "ourdigital brand guide"
  - "ourdigital 톤앤매너", "ourdigital style check"
  - "ourdigital 브랜드 적합성", "ourdigital voice"

  Features:
  - Brand foundation reference
  - Writing style guidelines
  - Visual identity standards
  - Brand compliance checking
version: "1.1"
author: OurDigital
environment: Code
---

# OurDigital Brand Guide (Code)

Reference skill for OurDigital brand standards in Claude Code environment.

## Activation

Only with "ourdigital" keyword:
- "ourdigital 브랜드 가이드"
- "ourdigital brand check"

## Brand Quick Reference

### Identity

```yaml
Brand: OurDigital Clinic
Tagline: 우리 디지털 클리닉 | Your Digital Health Partner
Mission: 디지털 마케팅 클리닉 for SMBs
Promise: 진단-처방-측정 가능한 성장
Philosophy: Precision + Empathy + Evidence
```

### Core Values

| Value | Korean | Metaphor |
|-------|--------|----------|
| Marketing Science | 마케팅 과학 | 근거 중심 의학 |
| In-Action | 실행 지향 | 실행 가능한 처방 |
| Sustainable Growth | 지속 성장 | 체질 개선 |

## Channel Tone

| Channel | Tone |
|---------|------|
| ourdigital.org | Professional, Data-driven |
| blog.ourdigital.org | Analytical, Educational |
| journal.ourdigital.org | Conversational, Poetic |
| ourstory.day | Intimate, Authentic |

## Writing Style

### Korean Style

1. **철학-기술 융합**: 기술과 인간적 함의 연결
2. **역설 활용**: 긴장/모순으로 논증
3. **수사적 질문**: 질문으로 참여 유도
4. **우울한 낙관주의**: 불안 인정, 절망 거부

### Writing Rules

**Do:**
- Paradox for structure
- Rhetorical questions
- Korean + English technical terms
- Historical/generational context

**Don't:**
- Purely declarative authority
- Simplistic optimism
- Prescriptive conclusions
- Ignoring cultural impact

## Color Palette

```css
/* Primary */
--d-black: #221814;   /* Dark backgrounds */
--d-olive: #cedc00;   /* Primary accent, CTA */
--d-green: #287379;   /* Secondary accent */
--d-blue: #0075c0;    /* Links */
--d-beige: #f2f2de;   /* Light on dark */
--d-gray: #ebebeb;    /* Alt backgrounds */
--d-border: #cdcac8;  /* Borders */

/* D.HIVE */
--d-hive-yellow: #ffe100;
--d-hive-orange: #f1a615;
--d-hive-skyblue: #21a8bc;
```

### Typography

- Korean: `Noto Sans KR`
- English: `Noto Sans`, `Inter`
- Grid: 12-column

## Brand Compliance

Check content against:

1. ✓ Brand name correct (OurDigital Clinic, not Lab/연구소)
2. ✓ Channel tone match
3. ✓ Core values reflected (마케팅 과학, 실행 지향, 지속 성장)
4. ✓ Philosophy alignment
5. ✓ Language style correct
6. ✓ Color palette used (#221814/#cedc00)
7. ✓ Data asset check (analytics/reporting references current)

## Key Messages

| Purpose | Message |
|---------|---------|
| Tagline | 우리 디지털 클리닉 |
| Value | 마케팅 과학으로 진단하고, 실행으로 처방합니다 |
| Process | 진단 → 처방 → 측정 |

## CTA Library

```
무료 상담 신청하기
SEO 진단 신청하기
콘텐츠 전략 상담 신청하기
맞춤 견적 상담받기
```

## Deprecated Terms

| Deprecated | Current | Note |
|-----------|---------|------|
| OurDigital Lab | OurDigital Clinic | 2026-04 rebranding |
| 디지털 연구소 | 디지털 마케팅 클리닉 | Korean equivalent |
| 데이터 중심 (Core Value) | — | Moved to D.intelligence |
| 실행 지향 / In-Action | — | Retained (service tagline system) |
| #1a1a2e | #221814 (O.Black) | Color correction |
| #4ecdc4 | #cedc00 (O.Olive) | Color correction |
| Poppins / Lora | Noto Sans KR / Inter | Font standardization |

## File References

```
01-ourdigital-brand-guide/
├── shared/references/
│   ├── brand-foundation.md
│   ├── writing-style.md
│   └── color-palette.md
└── shared/assets/
    └── tokens.css
```
