# OurDigital Brand Guide

Reference skill for OurDigital brand standards, writing style, and visual identity.

## Purpose

This skill provides comprehensive brand guidelines for:
- Brand foundation (mission, values, positioning)
- Writing style (Korean/English)
- Visual identity (colors, typography)
- Channel-specific tone and manner
- Brand compliance checking

## Activation

Only activates with "ourdigital" keyword:
- "ourdigital 브랜드 가이드"
- "ourdigital brand guide"
- "ourdigital 톤앤매너"
- "ourdigital 스타일 체크"

## Structure

```
01-ourdigital-brand-guide/
├── code/
│   └── SKILL.md              # Claude Code version
├── desktop/
│   └── SKILL.md              # Claude Desktop version
├── shared/
│   ├── references/
│   │   ├── brand-foundation.md   # Complete brand identity
│   │   ├── writing-style.md      # Writing guidelines
│   │   └── color-palette.md      # Visual identity
│   └── assets/
│       └── tokens.css            # CSS variables
├── docs/
│   ├── CHANGELOG.md
│   └── logs/
└── README.md
```

## Quick Reference

### Brand Identity

| Element | Content |
|---------|---------|
| Brand Name | OurDigital Clinic |
| Tagline | 우리 디지털 클리닉 \| Your Digital Health Partner |
| Philosophy | Precision + Empathy + Evidence |

### Core Values

- **Marketing Science** (마케팅 과학) - 근거 중심 의학
- **In-Action** (실행 지향) - 실행 가능한 처방
- **Sustainable Growth** (지속 성장) - 체질 개선

### Channel Tones

| Channel | Tone |
|---------|------|
| ourdigital.org | Professional, Data-driven |
| blog.ourdigital.org | Analytical, Educational |
| journal.ourdigital.org | Conversational, Poetic |
| ourstory.day | Intimate, Authentic |

### Primary Colors

| Color | HEX | Usage |
|-------|-----|-------|
| D.Black | #221814 | Dark backgrounds |
| D.Olive | #cedc00 | Primary accent, CTA |
| D.Green | #287379 | Secondary accent |
| D.Blue | #0075c0 | Links |

## Sources

- [OurDigital Brand Guide](https://www.ourdigital.org/brand-guide/)
- Notion: Our Digital Blog Styleguide
- Notion: Brand Color Palette
- Notion: OurDigital 브랜드 가이드 시스템 프레임워크

## Version

- Current: 1.1.0
- Author: OurDigital
- Environment: Both (Desktop & Code)
