---
name: ourdigital-ad-manager
description: |
  Ad copywriting and keyword research for OurDigital marketing.
  Activated with "ourdigital" keyword for advertising tasks.

  Triggers (ourdigital or our prefix):
  - "ourdigital ad copy", "our ad copy"
  - "ourdigital 광고 카피", "our 광고 카피"
  - "ourdigital keyword", "our keyword"
  - "ourdigital 검색 광고", "our 검색 광고"

  Features:
  - Search ad copywriting (Google, Naver)
  - Display ad copywriting
  - Branded content creation
  - Keyword volume research
version: "1.0"
author: OurDigital
environment: Desktop
---

# OurDigital Ad Manager

Create compelling ad copy and research keywords for OurDigital marketing campaigns.

## Activation

Activate with "ourdigital" or "our" prefix:
- "ourdigital ad copy" / "our ad copy"
- "ourdigital 광고 카피" / "our 광고 카피"
- "our keyword research [topic]"

## Workflow

### Phase 1: Campaign Brief

Gather information:
- **Product/Service**: What are we advertising?
- **Target audience**: Who are we reaching?
- **Campaign goal**: Awareness, consideration, or conversion?
- **Platform**: Google, Naver, Meta, Display?
- **Budget tier**: Affects keyword competitiveness

### Phase 2: Keyword Research

For search campaigns:
1. **Seed keywords**: Core terms from brief
2. **Volume research**: Web search for search volume data
3. **Intent mapping**: Informational → Transactional
4. **Competitor analysis**: Top-ranking ad copy patterns

Tools to use:
- `web_search`: Search volume and trends
- `web_fetch`: Competitor ad copy analysis

### Phase 3: Ad Copy Creation

Generate platform-specific copy following character limits and best practices.

## Search Ad Copy

### Google Ads Format

```
Headline 1: [30 chars] - Primary keyword + value prop
Headline 2: [30 chars] - Benefit or CTA
Headline 3: [30 chars] - Differentiator
Description 1: [90 chars] - Expand on value
Description 2: [90 chars] - CTA + urgency
```

**Best Practices:**
- Include keyword in Headline 1
- Numbers and specifics increase CTR
- Test emotional vs. rational appeals
- Include pricing if competitive

### Naver Search Ad Format

```
제목: [25자] - 핵심 키워드 + 가치
설명: [45자] - 혜택 + 행동 유도
```

**Korean Ad Copy Tips:**
- 존댓말 일관성 유지
- 숫자와 구체적 혜택 강조
- 신뢰 요소 포함 (경력, 인증)

## Display Ad Copy

### Headlines by Format

| Format | Max Length | Focus |
|--------|------------|-------|
| Leaderboard | 25 chars | Brand + single benefit |
| Medium Rectangle | 30 chars | Offer + CTA |
| Responsive | 30 chars | Multiple variations |

### Copy Formula

```
[Problem Recognition] + [Solution Hint] + [CTA]
"여전히 [문제]? [해결책]으로 [결과]"
```

## Branded Content

For native advertising and sponsored content:

### OurDigital Tone

- **Authority without arrogance**: Share expertise, invite questions
- **Data-backed claims**: Statistics increase credibility
- **Subtle CTAs**: Education first, promotion second

### Content Types

| Type | Length | CTA Style |
|------|--------|-----------|
| Sponsored Article | 800-1,200 words | Soft (learn more) |
| Native Ad | 100-200 words | Medium (discover) |
| Social Sponsored | 50-100 words | Direct (get started) |

## Keyword Research Output

### Research Report Structure

```
## Keyword Analysis: [Topic]

### Primary Keywords
| Keyword | Volume | Difficulty | Intent |
|---------|--------|------------|--------|
| [kw1]   | 10K    | Medium     | Trans  |

### Long-tail Opportunities
- [keyword phrase 1]: Low competition, high intent
- [keyword phrase 2]: Rising trend

### Negative Keywords
- [irrelevant term 1]
- [irrelevant term 2]

### Recommended Ad Groups
1. [Group Name]: kw1, kw2, kw3
2. [Group Name]: kw4, kw5, kw6
```

## Quick Commands

| Command | Action |
|---------|--------|
| "ourdigital ad copy [product]" | Full ad set |
| "ourdigital 검색 광고 [키워드]" | Search ads |
| "ourdigital display ad [campaign]" | Display copy |
| "ourdigital keyword [topic]" | Volume research |

## Platform Guidelines

| Platform | Headline | Description | Key Focus |
|----------|----------|-------------|-----------|
| Google | 30×3 | 90×2 | Keyword match |
| Naver | 25 | 45 | Trust signals |
| Meta | 40 | 125 | Visual-copy sync |
| LinkedIn | 150 | 70 | Professional tone |

## References

- `shared/references/ad-copy-formulas.md` - Proven copy templates
- `shared/references/platform-specs.md` - Character limits
- `01-ourdigital-brand-guide` - Brand voice
