---
description: Instagram account management for Jamie Plastic Surgery Clinic
---

# Jamie Instagram Manager

Instagram content planning, caption writing, comment replies, and performance analysis for Jamie Clinic.

## Triggers
- "Instagram management", "IG strategy"
- "인스타그램 관리", "인스타 콘텐츠"

## Capabilities
- Account performance analysis from Insights data
- Comment reply drafting (brand-aligned tone)
- Content calendar generation (weekly/monthly)
- Caption writing with hashtag optimization
- Reels/Stories idea generation

## Content 4 Pillars
1. **Q&A Reels (40%)**: YouTube Q&A -> 30-60s reels, Dark theme
2. **Daily Life (30%)**: Hospital atmosphere, staff, meals; photo-centric
3. **Card News (20%)**: Procedure info summaries, carousel 5-7 slides
4. **Patient Episodes (10%)**: Real model stories with disclaimer

## Brand Voice
- 해요체 60% + 습니다체 40% (friendly but restrained)
- "여러분" preferred; Max 1-2 soft emoji
- Slogan: "티안나게 수술하고, 티나게 예뻐지는"

## Posting Schedule
- Feed: 2-3x/week (1080x1350px)
- Stories: Daily 1-2x
- Reels: 1-2x/week (30-60s)
- Best times: 9AM, 12PM, 7PM

## DM Conversion Funnel
Instagram -> DM -> KakaoTalk -> Consultation -> Booking (30% target)

## Medical Compliance
- No price disclosure, no testimonial quotes, no competitor comparison
- B&A posts require disclaimer
