# GTM Audit Report Template

## Executive Summary

| Metric | Status |
|--------|--------|
| Container Installed | ✅ / ❌ |
| Container Valid | ✅ / ❌ |
| DataLayer Active | ✅ / ❌ |
| Tags Firing | X of Y |
| Critical Issues | X |
| Warnings | X |

## Container Status

**Container ID**: GTM-XXXXXX
**Installation Position**: head / body
**Multiple Containers**: Yes / No
**Noscript Fallback**: Present / Missing

### Issues Found
- [ ] Issue description

## DataLayer Analysis

### Events Captured
| Event Name | Count | Has Issues |
|------------|-------|------------|
| page_view | 1 | No |
| add_to_cart | 0 | - |

### DataLayer Quality
- [ ] Initialized before GTM
- [ ] Standard event naming
- [ ] Correct data types
- [ ] E-commerce structure valid

## Tag Firing Report

### Tags Fired ✅
| Destination | Events | Parameters |
|-------------|--------|------------|
| GA4 | page_view | page_location, page_title |
| Meta Pixel | PageView | - |

### Tags Not Detected ⚠️
| Expected Tag | Reason | Priority |
|--------------|--------|----------|
| GA4 purchase | Event not triggered | High |

## Network Request Analysis

Total requests captured: X

### By Destination
| Destination | Requests | Status |
|-------------|----------|--------|
| GA4 | X | ✅ |
| Meta | X | ✅ |
| Google Ads | 0 | ⚠️ |

## Issues & Recommendations

### Critical 🔴
1. **Issue Title**
   - Description
   - Impact
   - Recommended Fix

### Warning 🟡
1. **Issue Title**
   - Description
   - Recommended Fix

### Info 🔵
1. **Issue Title**
   - Description

## Action Items Checklist

### Immediate (Critical)
- [ ] Action item 1
- [ ] Action item 2

### Short-term (This Week)
- [ ] Action item 3

### Long-term (This Month)
- [ ] Action item 4

## Technical Details

### Environment
- URL Audited: https://example.com
- Audit Timestamp: YYYY-MM-DD HH:MM:SS
- Browser: Chromium (headless)
- Viewport: 1920x1080

### Raw Data
Full JSON report available at: `gtm_audit_report.json`

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## Appendix: Tag Destination Reference

| Tag Type | Network Pattern |
|----------|-----------------|
| GA4 | google-analytics.com/g/collect |
| UA (Legacy) | google-analytics.com/collect |
| Google Ads | googleads.g.doubleclick.net |
| Meta Pixel | facebook.com/tr |
| LinkedIn | px.ads.linkedin.com |
| TikTok | analytics.tiktok.com |
| Kakao | pixel.kakao.com |
| Naver | wcs.naver.com |
