# Pricing Guide

OurDigital service pricing and estimation guidelines.

## Pricing Philosophy

- **Value-based pricing**: 성과와 가치 기반
- **Transparency**: 명확한 범위와 산출물
- **Flexibility**: 고객 상황에 맞는 옵션

## Service Categories

### 1. SEO Services

#### Technical SEO Audit

| Scope | Duration | Price |
|-------|----------|-------|
| Small (50 pages) | 1주 | 300만원 |
| Medium (200 pages) | 2주 | 400만원 |
| Large (500+ pages) | 3주 | 500-700만원 |

**Includes:**
- Crawl analysis
- Technical issue identification
- Priority action plan
- Implementation guidance

#### Monthly SEO Management

| Tier | Activities | Price/월 |
|------|------------|----------|
| Basic | Monitoring, reporting | 150만원 |
| Standard | + Content optimization | 250만원 |
| Premium | + Link building strategy | 350만원 |

**Minimum commitment**: 3개월

#### Local SEO

| Scope | Price/월 |
|-------|----------|
| Single location | 100만원 |
| Multi-location (2-5) | 150만원 |
| Enterprise (5+) | 협의 |

### 2. Data & Analytics

#### GTM Implementation

| Complexity | Duration | Price |
|------------|----------|-------|
| Basic (5-10 tags) | 1주 | 200만원 |
| Standard (20-30 tags) | 2주 | 300만원 |
| Complex (50+ tags) | 3-4주 | 400-600만원 |

**Includes:**
- Tag architecture design
- Implementation
- QA testing
- Documentation

#### GA4 Setup

| Scope | Duration | Price |
|-------|----------|-------|
| Basic setup | 3-5일 | 150만원 |
| Enhanced (e-commerce) | 1-2주 | 250만원 |
| Enterprise | 2-3주 | 350-500만원 |

#### Dashboard Development

| Type | Platform | Price |
|------|----------|-------|
| Standard | Looker Studio | 300만원 |
| Custom | Tableau/Power BI | 400-600만원 |
| Executive | Custom design | 500-800만원 |

**Maintenance**: 50만원/월 (optional)

### 3. Consulting Services

#### Brand Consulting

| Engagement | Duration | Price |
|------------|----------|-------|
| Brand audit | 2주 | 300만원 |
| Brand strategy | 4-6주 | 500-700만원 |
| Full rebrand | 8-12주 | 800-1500만원 |

#### Marketing Strategy

| Scope | Duration | Price |
|-------|----------|-------|
| Channel strategy | 2주 | 300만원 |
| Full marketing plan | 4주 | 500만원 |
| Annual roadmap | 6주 | 700만원 |

#### Data Strategy

| Focus | Duration | Price |
|-------|----------|-------|
| Assessment | 2주 | 300만원 |
| Strategy development | 4주 | 500만원 |
| Implementation roadmap | 6주 | 700만원 |

### 4. Training Services

#### Workshops

| Format | Duration | Price |
|--------|----------|-------|
| Half-day | 4시간 | 100만원 |
| Full-day | 8시간 | 180만원 |
| 2-day intensive | 16시간 | 300만원 |

**Includes:**
- Customized content
- Materials
- Follow-up resources

#### Corporate Training

| Package | Sessions | Price |
|---------|----------|-------|
| Starter | 4회 | 300만원 |
| Standard | 8회 | 550만원 |
| Premium | 12회 | 750만원 |

**Per session**: 1.5-2시간

## Pricing Modifiers

### Discounts

| Condition | Discount |
|-----------|----------|
| Annual contract | 10-15% |
| Bundle (3+ services) | 10% |
| Referral client | 5% |
| Non-profit | 20% |

### Surcharges

| Condition | Adjustment |
|-----------|------------|
| Rush delivery (<50% normal) | +30% |
| Weekend/Holiday work | +50% |
| After-hours support | +25% |
| International | +Travel costs |

## Payment Terms

### Standard Terms

| Milestone | Payment |
|-----------|---------|
| Contract signing | 50% |
| Mid-project | 25% (optional) |
| Completion | 50% (or 25%) |

### Monthly Services

- 월초 선불
- 자동이체 할인 (5%)

### Large Projects (>10M)

- 협의 기반 마일스톤 지급
- 최대 4회 분할

## Quote Calculation

### Formula

```
Base Price
+ Scope Adjustments (complexity, size)
+ Rush Fee (if applicable)
- Discounts (bundle, annual, etc.)
= Subtotal
+ VAT (10%)
= Total
```

### Example

```
GTM Implementation (Standard): 3,000,000
+ Complex integrations: +500,000
+ Rush delivery (2주→1주): +900,000
- Annual contract discount: -440,000
= Subtotal: 3,960,000
+ VAT (10%): 396,000
= Total: 4,356,000원
```

## Validity & Updates

- 견적 유효기간: 30일
- 가격표 갱신: 분기별 검토
- 특별 프로모션: 별도 공지

## Competitor Reference

For competitive positioning:

| Service | OurDigital | Market Range |
|---------|------------|--------------|
| SEO Audit | 300-500만 | 200-800만 |
| GTM Setup | 200-400만 | 150-600만 |
| Workshop | 100-180만 | 80-300만 |

**Positioning**: Premium quality, mid-high price range
