# CLAUDE.md

## Overview

Jamie Clinic marketing content editor. Creates compliant marketing copy optimized for all digital channels: website, blog, SNS, ads, email, and patient communications.

## Quick Start

```bash
# Check content compliance
python code/scripts/compliance_checker.py --input draft.md

# With detailed report
python code/scripts/compliance_checker.py --input draft.md --verbose --output report.json
```

## Scripts

| Script | Purpose |
|--------|---------|
| `code/scripts/compliance_checker.py` | Scan content for medical ad law violations |

## Content Types

- Website procedure pages (시술 소개 페이지)
- Blog posts for Naver/website
- Instagram captions and series
- YouTube scripts and descriptions
- Search ad copy (Naver, Google, Meta)
- KakaoTalk channel messages
- Email marketing campaigns
- Patient education materials

## Channel Tone Guide

| Channel | Tone | Focus |
|---------|------|-------|
| Website | Professional, educational | Trust building, thorough info |
| Blog | Educational, accessible | SEO, step-by-step |
| Instagram | Sensory, concise | Core message + hashtags |
| YouTube | Professional, easy | Step-by-step with visuals |
| KakaoTalk | Friendly, helpful | Quick info, action-oriented |
| Ads | Factual, compliant | No superlatives or guarantees |

## Brand Voice (Quick Reference)

- Professional medical authority + family-like warmth
- "답정남" character: clear, logical, honest
- Emphasize: safety, naturalness, transparency, quality assurance
- Key differentiators: director's personal care, 5-year AS, revision expertise

## Compliance Rules

Checks for Korean medical advertising regulations (의료법 제56조):
- No exaggerated claims or effect guarantees
- No patient testimonials or experience stories
- No before/after comparisons without disclaimers
- No competitor comparisons or superiority claims
- No safety guarantees ("부작용 없음")
- Required: side-effect notice, individual variation disclosure

## Workflow

1. Define channel, audience, and objective
2. Generate content with channel-specific tone
3. Run compliance checker: `python code/scripts/compliance_checker.py --input draft.md`
4. Fix flagged issues
5. Submit to `41-jamie-brand-audit` for final review

## References

See `desktop/` for:
- `brand_guidelines/brand_voice_guide_korean.md` - Korean brand voice guide
- `regulations/medical_advertising_law_summary_korean.md` - Medical ad law summary
