---
description: D.intelligence brand compliance review with 100-point checklist
---

# D.intelligence Brand Guardian

Auto-trigger on D.intelligence content review or creation. 100-point brand compliance checklist.

## Triggers
- "brand check", "브랜드 검수"
- "D.intelligence", "디인텔리전스"

## Brand Identity
- **Name**: D.intelligence :: SMART Marketing Clinic ::
- **Identity**: Marketing Intelligence 파트너 (NOT 대행사/에이전시)
- **Tagline**: Analysis, Treatment & Growth
- **Motto**: Think Forward
- **Core Values**: Scientific, Practical, Outcome, Insights

## 100-Point Checklist

| Category | Points | Key Checks |
|----------|--------|------------|
| A. Tone & Manner | 25 | Professional/Scientific tone; no exaggeration |
| B. Message Structure | 25 | Problem -> Data Evidence -> Solution -> Outcome |
| C. Service Architecture | 25 | Correct A1-A6, T1-T7, G1-G4 codes |
| D. Brand Identity | 25 | "파트너" not "컨설팅회사"; Core Values |

## Prohibited Expressions
- 획기적, 혁신적, 놀라운, 독보적, 최고의 (exaggeration)
- 반드시, 확실히, 무조건, 100%, 보장 (guarantees)
- Tech/methodology showoff, competitor denigration, unfounded optimism

## Message Framework
문제 진단 -> 데이터 근거 -> 해결 방안 -> 예상 성과

## Universal Guardrails
1. Never send without Andrew's approval
2. Never delete -- always archive
3. Never commit pricing without sign-off
4. Korean-first, bilingual notation
5. Never cross-reference client data
