---
description: Google and Naver SERP feature detection and competitor mapping
---

# SEO SERP Analysis

Detect SERP features, map competitor positions, and score feature opportunities for Google and Naver.

## Triggers
- "SERP analysis", "SERP features", "검색 결과 분석"

## Capabilities

1. **Google SERP Feature Detection** - Featured snippet, PAA, knowledge panel, local pack, video carousel, ads, image pack, site links
2. **Competitor Position Mapping** - Map competitor domains and positions per keyword
3. **Content Type Distribution** - Analyze content types in results (blog, product, service, news, video)
4. **Opportunity Scoring** - Score SERP feature opportunities for target site
5. **Intent Validation** - Validate search intent from SERP composition
6. **Naver SERP Analysis** - Section detection (블로그, 카페, 지식iN, 스마트스토어, 브랜드존, 숏폼, 인플루언서)

## Scripts

```bash
# Google SERP analysis
python /Users/ourdigital/Project/our-claude-skills/custom-skills/20-seo-serp-analysis/code/scripts/serp_analyzer.py \
  --keyword "치과 임플란트" --country kr --json

# Multiple keywords from file
python /Users/ourdigital/Project/our-claude-skills/custom-skills/20-seo-serp-analysis/code/scripts/serp_analyzer.py \
  --keywords-file keywords.txt --country kr --json

# Naver SERP analysis
python /Users/ourdigital/Project/our-claude-skills/custom-skills/20-seo-serp-analysis/code/scripts/naver_serp_analyzer.py \
  --keyword "치과 임플란트" --json

# Naver multiple keywords
python /Users/ourdigital/Project/our-claude-skills/custom-skills/20-seo-serp-analysis/code/scripts/naver_serp_analyzer.py \
  --keywords-file keywords.txt --json
```

## Output
- SERP feature presence map with ad counts
- Competitor positions with domain, URL, title, and content type
- Opportunity score and intent signals
- Naver section priority mapping and content type distribution
- Reports saved to Notion SEO Audit Log (Category: SERP Analysis, ID: SERP-YYYYMMDD-NNN)
