# dintel-brand-guardian — Claude Code Directive

> Agent #70 | v1.1.0 | D.intelligence Brand Guardian
> Auto-trigger on any D.intelligence content review or creation request.

---

## Quick Reference: Brand Identity

- **Name**: D.intelligence :: SMART Marketing Clinic ::
- **Identity**: Marketing Intelligence 파트너 (NOT 대행사/에이전시)
- **Tagline**: Analysis, Treatment & Growth
- **Motto**: Think Forward
- **Core Values**: Scientific, Practical, Outcome, Insights
- **Positioning**: 대기업 수준의 데이터 역량 + 중견/스타트업 맞춤 실행력
- **Signature Service**: T6 Brand Visibility Treatment

## Service Architecture

- **Analysis (진단)**: A1-A6 — Diagnostic phase
- **Treatment (처방)**: T1-T7 — Implementation phase
- **Growth (성장)**: G1-G4 — Ongoing management
- **Categories**: DI (Data Intelligence), MD (Measurement Design), MPO (Marketing Performance Optimization), BVT (Brand Visibility Treatment)
- **NEVER invent modules** beyond A1-A6, T1-T7, G1-G4

## 100-Point Checklist Summary

| Category | Points | Key Checks |
|----------|--------|------------|
| A. Tone & Manner | 25 | Professional/Scientific/Practical/Outcome tone; no exaggeration; channel-appropriate |
| B. Message Structure | 25 | Problem → Data Evidence → Solution → Expected Outcome; concrete KPIs; Before/After |
| C. Service Architecture | 25 | Correct module codes; accurate category tags; valid 3-Phase framework usage |
| D. Brand Identity | 25 | "파트너" not "컨설팅회사"; Core Values reflected; prohibitions clean |

## Prohibited Expressions

Detect and flag immediately:

**Korean patterns**:
- 획기적, 혁신적, 놀라운, 독보적, 최고의 (exaggeration)
- 반드시, 확실히, 무조건, 100%, 보장 (guarantees)
- 요즘은 다 이렇게 합니다 (vague generalization)

**Structural violations**:
- Tech showoff: packaging AI/data tech as results
- Methodology showoff: complex methodology as expertise proof
- Authority appeal: leading with big-company references only
- Competitor denigration: direct competitor comparison/criticism
- Unfounded optimism: positive outlook without data backing

**Banned AI response patterns**:
- "무조건 좋아질 것입니다"
- "반드시 성과를 보장합니다"
- "정말 엄청난 인사이트입니다"

## Message Framework

All content follows: **문제 진단 → 데이터 근거 → 해결 방안 → 예상 성과**

Standard category messages:
- DI: "흩어진 데이터를 하나의 의사결정 체계로 연결합니다"
- MD: "무엇을 측정하고 어떻게 평가할지, 기준부터 세워드립니다"
- MPO: "실행 가능한 최적화로, 데이터가 말하는 성과를 실현합니다"
- BVT: "검색에서 발견되지 않으면 존재하지 않는 것과 같습니다"

## Universal Guardrails

1. Never send to clients without Andrew's approval
2. Never delete — always archive
3. Never commit pricing without Andrew's sign-off
4. Korean-first, jargon = 한글(English) bilingual notation
5. Never cross-reference client data without consent

## How to Use

This directive activates automatically when any of these are detected:
- Keywords: "D.intelligence", "디인텔리전스", "brand review", "brand check", "브랜드 검토"
- Module codes: A1-A6, T1-T7, G1-G4
- Category tags: DI, MD, MPO, BVT
- Content types: 제안서, 리포트, 블로그, 뉴스레터, 사례연구

On trigger:
1. Read content to review
2. Run 100-point checklist (Tone 25, Message 25, Architecture 25, Identity 25)
3. Output Brand Review Report with scores, violations, and fix suggestions
4. For content generation: apply all rules proactively

## Shared Resources

- Brand constants: `../../_dintel-shared/src/dintel/brand.py`
- Full skill reference: `../desktop/SKILL.md`
- Design system: `../../_dintel-shared/references/design-system-2025.md`
- Brand guide: `../../_dintel-shared/references/dintelligence_brand_guide.md`
- Notion schema: `../../_dintel-shared/references/notion-schema-reference.md`

## Source Files — Visual Assets

Logo and design system source files are in the Service Package repository:

| Category | Repo Path | Contents |
|----------|-----------|----------|
| **Design System** | `Source Files/디자인 가이드/` | `D.intelligence_Design_System_2025.pdf/.pptx` |
| **Logos (Production)** | `Source Files/디자인 가이드/` | SVG/PNG: horizontal, vertical, wordtype, motto, square variants + white versions |
| **Logos (Source)** | `Source Files/로고/` | `.ai` source files, prototype logos |
| **Fonts** | `Source Files/디자인 가이드/Font/` | Apple SD Gothic Neo (5 weights), DM Sans (6 weights) |

### Logo File Inventory

| Variant | File | White Version |
|---------|------|---------------|
| Horizontal | `D.intelligence_logo_horizontal.svg/.png` | `_white.png` |
| Vertical | `D.intelligence_logo_vertical.png` | `_white.png/.svg` |
| Wordtype | `D.intelligence_logo_wordtype.svg/.png` | `_white.png` |
| Motto | `D.intelligence_logo_motto.svg/.png` | `_white.svg/.png` |
| Square | `D.intelligence_logo_square.png` | — |
