---
description: Content audit, decay detection, gap analysis, and brief generation
---

# SEO Content Strategy

Content inventory, performance scoring, decay detection, topic gap analysis, cluster mapping, and SEO content brief generation.

## Triggers
- "content strategy", "content audit", "콘텐츠 전략"

## Capabilities

1. **Content Audit** - Inventory via sitemap crawl with performance scoring
2. **Content Decay Detection** - Identify pages losing traffic over time
3. **Content Type Classification** - Blog, product, service, landing, resource
4. **Topic Gap Analysis** - Find missing topics vs competitors with cluster mapping
5. **Editorial Calendar** - Priority-scored publishing calendar from gap analysis
6. **Content Brief Generation** - SEO briefs with H2/H3 outlines, keyword targets, and word count recommendations
7. **Korean Content Analysis** - Naver Blog format and review/후기 content patterns

## Scripts

```bash
# Full content audit
python /Users/ourdigital/Project/our-claude-skills/custom-skills/23-seo-content-strategy/code/scripts/content_auditor.py \
  --url https://example.com --json

# Detect decaying content
python /Users/ourdigital/Project/our-claude-skills/custom-skills/23-seo-content-strategy/code/scripts/content_auditor.py \
  --url https://example.com --decay --json

# Filter by content type
python /Users/ourdigital/Project/our-claude-skills/custom-skills/23-seo-content-strategy/code/scripts/content_auditor.py \
  --url https://example.com --type blog --json

# Content gap analysis with topic clusters
python /Users/ourdigital/Project/our-claude-skills/custom-skills/23-seo-content-strategy/code/scripts/content_gap_analyzer.py \
  --target https://example.com --competitor https://comp1.com --clusters --json

# Generate content brief for keyword
python /Users/ourdigital/Project/our-claude-skills/custom-skills/23-seo-content-strategy/code/scripts/content_brief_generator.py \
  --keyword "치과 임플란트 비용" --url https://example.com --json

# Brief with competitor analysis
python /Users/ourdigital/Project/our-claude-skills/custom-skills/23-seo-content-strategy/code/scripts/content_brief_generator.py \
  --keyword "dental implant cost" --url https://example.com --competitors 5 --json
```

## Output
- Content inventory with page count by type and average performance score
- Decaying content list with traffic trend data
- Topic gaps and cluster map with pillar/cluster pages
- Editorial calendar with priority scores
- Content briefs with outline, keywords, word count targets, and internal link suggestions
- Reports saved to Notion SEO Audit Log (Category: Content Strategy, ID: CONTENT-YYYYMMDD-NNN)
