---
name: ourdigital-brand-guide
description: |
  OurDigital 브랜드 기준 및 스타일 가이드 참조 스킬.
  Activated with "ourdigital" keyword for brand-related queries.

  Triggers (ourdigital or our prefix):
  - "ourdigital brand guide", "our brand guide"
  - "ourdigital 브랜드 가이드", "our 브랜드 가이드"
  - "ourdigital 톤앤매너", "our 톤앤매너"
  - "ourdigital style check", "our style check"

  Features:
  - Brand foundation & values reference
  - Writing style guidelines (Korean/English)
  - Visual identity & color palette
  - Channel-specific tone mapping
  - Brand compliance checking
version: "1.1"
author: OurDigital
environment: Desktop
---

# OurDigital Brand Guide

Reference skill for OurDigital brand standards, writing style, and visual identity.

## Activation

Activate with "ourdigital" or "our" prefix:
- "ourdigital 브랜드 가이드" / "our 브랜드 가이드"
- "ourdigital 톤앤매너 체크" / "our 톤앤매너"
- "our brand guide", "our style check"

## Brand Foundation

### Core Identity

| Element | Content |
|---------|---------|
| **Brand Name** | OurDigital Clinic |
| **Tagline** | 우리 디지털 클리닉 \| Your Digital Health Partner |
| **Mission** | 디지털 마케팅 클리닉 for SMBs, 자영업자, 프리랜서, 비영리단체 |
| **Promise** | 진단-처방-측정 가능한 성장 |

### Core Values

| 가치 | English | 클리닉 메타포 |
|------|---------|--------------|
| 마케팅 과학 | Marketing Science | 근거 중심 의학 |
| 실행 지향 | In-Action | 실행 가능한 처방 |
| 지속 성장 | Sustainable Growth | 체질 개선 |

### Brand Philosophy

**"Precision + Empathy + Evidence"**

## Channel Tone Matrix

| Channel | Domain | Personality | Tone |
|---------|--------|-------------|------|
| Main Hub | ourdigital.org | Professional & Confident | Data-driven, Solution-oriented |
| Blog | blog.ourdigital.org | Analytical & Personal | Educational, Thought-provoking |
| Journal | journal.ourdigital.org | Conversational & Poetic | Reflective, Cultural Observer |
| OurStory | ourstory.day | Intimate & Reflective | Authentic, Personal Journey |

## Writing Style Characteristics

### Korean (한국어)

1. **철학-기술 융합체**: 기술 분석과 실존적 질문을 자연스럽게 결합
2. **역설 활용**: 긴장과 모순 구조로 논증 전개
3. **수사적 질문**: 선언적 권위보다 질문을 통한 참여
4. **우울한 낙관주의**: 불안과 상실을 인정하되 절망하지 않음

### English

1. **Philosophical-Technical Hybridization**: Technical content with human implications
2. **Paradox as Device**: Structure arguments around tensions
3. **Rhetorical Questions**: Interrogative engagement over authority
4. **Melancholic Optimism**: Acknowledge anxiety without despair

### Do's and Don'ts

**Do's:**
- Use paradox to structure arguments
- Ask rhetorical questions to engage readers
- Connect technical content to human implications
- Blend Korean and English naturally for technical terms
- Reference historical context and generational shifts

**Don'ts:**
- Avoid purely declarative, authoritative tone
- Don't separate technical analysis from cultural impact
- Avoid simplistic or overly optimistic narratives
- Don't provide prescriptive conclusions without exploration

## Visual Identity

### Primary Colors

| Token | Color | HEX | Usage |
|-------|-------|-----|-------|
| --d-black | D.Black | #221814 | Footer, dark backgrounds |
| --d-olive | D.Olive | #cedc00 | Primary accent, CTA buttons |
| --d-green | D.Green | #287379 | Links hover, secondary accent |
| --d-blue | D.Blue | #0075c0 | Links |
| --d-beige | D.Beige | #f2f2de | Light text on dark |
| --d-gray | D.Gray | #ebebeb | Alt backgrounds |

### Typography

- **Korean**: Noto Sans KR
- **English**: Noto Sans, Inter
- **Grid**: 12-column responsive layout

## Brand Compliance Check

When reviewing content, verify:

1. **Brand Name**: Uses OurDigital Clinic (not Lab/연구소)?
2. **Tone Match**: Does it match the channel's personality?
3. **Value Alignment**: Reflects Marketing Science, In-Action, Sustainable Growth?
4. **Philosophy Check**: Precision + Empathy + Evidence present?
5. **Language Style**: Appropriate blend of Korean/English terms?
6. **Visual Consistency**: Uses approved color palette (#221814/#cedc00)?
7. **Data Asset Check**: Analytics/reporting references current?

## Quick Reference

### Key Messages

| Use | Message |
|-----|---------|
| Tagline | 우리 디지털 클리닉 \| Your Digital Health Partner |
| Value Prop | 마케팅 과학으로 진단하고, 실행으로 처방합니다 |
| Process | 진단 → 처방 → 측정 |
| Differentiator | 25년 경험의 마케팅 사이언티스트 |

### CTA Patterns

| Context | CTA |
|---------|-----|
| General | 무료 상담 신청하기 |
| SEO | SEO 진단 신청하기 |
| Content | 콘텐츠 전략 상담 신청하기 |

## Deprecated Terms

| Deprecated | Current | Note |
|-----------|---------|------|
| OurDigital Lab | OurDigital Clinic | 2026-04 rebranding |
| 디지털 연구소 | 디지털 마케팅 클리닉 | Korean equivalent |
| 데이터 중심 (Core Value) | — | Moved to D.intelligence |
| 실행 지향 / In-Action | — | Retained (service tagline system) |
| #1a1a2e | #221814 (O.Black) | Color correction |
| #4ecdc4 | #cedc00 (O.Olive) | Color correction |
| Poppins / Lora | Noto Sans KR / Inter | Font standardization |

## References

See `shared/references/` for detailed guides:
- `brand-foundation.md` - Complete brand identity
- `writing-style.md` - Detailed writing guidelines
- `color-palette.md` - Full color system with CSS variables
