# Semrush MCP

In the reporting dashboard, Semrush is the **default for organic traffic, traffic value, visibility, and period-over-period traffic deltas**.

Call pattern: discovery → `get_report_schema` → `execute_report`.

## Tools used in dashboard sections

| Section | Report |
|---|---|
| Health score header (organic traffic) | `overview_research` |
| Traffic value (USD) | `overview_research` |
| Visibility / ranking distribution | `tracking_research`, `organic_research` |
| Period-over-period delta | `trends_research` |
| Competitor benchmark cards | `organic_research` (per competitor) |
| Authority Score (DR alternate) | `backlink_research` |

## Example

```
mcp__semrush__overview_research(query="<domain>", database="us")
mcp__semrush__trends_research(query="<domain>", database="us")
mcp__semrush__organic_research(query="<competitor>", database="us")
```

Korean market: `database="kr"`. Always state the database used in the dashboard's Sources subsection.

## Strengths for the dashboard

- Cleanest combined traffic + traffic-value + visibility snapshot per domain.
- `trends_research` returns period-over-period directly — feeds delta arrows in the executive summary.
- Cross-database calls enable multi-market dashboards without per-market vendor switching.

## Reporting rule

Whenever Semrush feeds a section, list it in the report's **Sources** subsection (e.g., `Organic traffic: Semrush overview_research (database=us)`). Keep `database` value visible — it changes the numbers.

## Not for this skill when

- **Backlinks / DR section** — Ahrefs.
- **AI visibility / Brand Radar section** — Ahrefs.
- **First-party clicks / impressions / CTR** — GSC.
- **GA4 / GBP / technical-health sections** — OurSEO CLI.
