# Semrush MCP

Semrush has **no dedicated Knowledge Graph / entity endpoints.** Use only as a supplement for **brand SERP overview** and organic positions on entity-related queries.

Call pattern: discovery → `get_report_schema` → `execute_report`.

## What Semrush can do here

```
# Brand SERP overview — what shows up for the brand name
mcp__semrush__overview_research(query="<brand>", database="us")

# Organic positions for entity-related queries (FAQ-style queries the entity should answer)
mcp__semrush__organic_research(query="<brand>", database="us")
```

## Not for this skill when

- **Knowledge Graph lookup / entity resolution** — OurSEO `search_knowledge_graph` / `our research kg lookup`.
- **Wikipedia / Wikidata / Naver encyclopedia presence** — WebSearch / WebFetch.
- **Entity schema audit + fix** (Organization, Person, LocalBusiness, sameAs) — OurSEO `our audit entity` / `our fix entity-schema`.
- **PAA / FAQ rich result detection** — WebSearch on the brand SERP.

## When Semrush is useful here

- Branded vs non-branded query split for the entity (post-process `organic_research` output).
- Competitor entity comparison ("does competitor X also have an organic presence for entity Y?").

Always pair with OurSEO + WebSearch for the actual entity work; Semrush is auxiliary here.
