# Semrush MCP

For migrations, Semrush contributes **per-URL organic baseline**, **traffic value baseline**, and **cross-database comparison** when the migration involves a market change.

Call pattern: discovery → `get_report_schema` → `execute_report`.

## Key reports

- `organic_research` — full organic keyword list for the domain (baseline)
- `url_research` — per-URL organic data (KPI for redirect risk scoring)
- `overview_research` — site-level traffic + visibility baseline
- `trends_research` — period-over-period traffic deltas (post-launch monitoring)

## Example

```
# Pre-migration baseline
mcp__semrush__organic_research(query="<old-domain>", database="us")
mcp__semrush__url_research(query="<specific old URL>", database="us")
mcp__semrush__overview_research(query="<old-domain>", database="us")

# Post-migration monitoring
mcp__semrush__trends_research(query="<new-domain>", database="us")
```

Korean market: `database="kr"`.

## Strengths for this skill

- **`url_research`** gives per-URL organic data — useful input for redirect risk scoring alongside Ahrefs traffic value.
- **`trends_research`** simplifies post-migration period-over-period delta.
- Cross-database comparison helps validate visibility recovery across markets.

## Not for this skill when

- **URL inventory** — OurSEO `crawl_website` / Firecrawl `firecrawl_crawl`.
- **Backlink baseline** for risk scoring — Ahrefs `site-explorer-pages-by-backlinks`.
- **First-party impression baseline** — GSC `pages` / `combined` reports.
- **Redirect health checking post-launch** — Firecrawl `firecrawl_scrape` or WebFetch.
