# Semrush MCP

**Default** for organic content discovery and keyword expansion in content strategy work.

Call pattern: discovery → `get_report_schema` → `execute_report`.

## Key reports

- `organic_research` — organic keywords + top pages for a domain
- `keyword_research` — expansion, volume, KD, intent
- `overview_research` — domain-level traffic/visibility

## Example

```
mcp__semrush__organic_research(query="<competitor.com>", database="us")
mcp__semrush__keyword_research(query="<seed topic>", database="us")
mcp__semrush__get_report_schema(report_id="<id>")
mcp__semrush__execute_report(report_id="<id>", params={...})
```

Korean market: `database="kr"`.

## Strengths for this skill

- Best overall keyword + organic competitor view.
- Cleanest discovery → schema → execute pattern for batch content brief generation.
- Pairs with OurSEO crawl (on-page) and GSC (first-party performance).

## Not for this skill when

- **On-page inventory of target site** — OurSEO `crawl_website`.
- **Cannibalization detection** — GSC first-party `combined` report.
- **Korean Naver content** — `our research naver *` covers Naver-specific patterns Semrush doesn't.
