feat: Add OurDigital custom skills package (10 skills)

Complete implementation of OurDigital skills with dual-platform support (Claude Desktop + Claude Code) following standardized structure. Skills created: - 01-ourdigital-brand-guide: Brand reference & style guidelines - 02-ourdigital-blog: Korean blog drafts (blog.ourdigital.org) - 03-ourdigital-journal: English essays (journal.ourdigital.org) - 04-ourdigital-research: Research prompts & workflows - 05-ourdigital-document: Notion-to-presentation pipeline - 06-ourdigital-designer: Visual/image prompt generation - 07-ourdigital-ad-manager: Ad copywriting & keyword research - 08-ourdigital-trainer: Training materials & workshop planning - 09-ourdigital-backoffice: Quotes, proposals, cost analysis - 10-ourdigital-skill-creator: Meta skill for creating new skills Features: - YAML frontmatter with "ourdigital" or "our" prefix triggers - Standardized directory structure (code/, desktop/, shared/, docs/) - Shared environment setup (_ourdigital-shared/) - Comprehensive reference documentation - Cross-skill integration support Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
2026-01-31 16:50:17 +07:00
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+---
+name: ourdigital-brand-guide
+description: |
+  OurDigital 브랜드 기준 및 스타일 가이드 참조 스킬.
+  Activated with "ourdigital" keyword for brand-related queries.
+
+  Triggers (ourdigital or our prefix):
+  - "ourdigital brand guide", "our brand guide"
+  - "ourdigital 브랜드 가이드", "our 브랜드 가이드"
+  - "ourdigital 톤앤매너", "our 톤앤매너"
+  - "ourdigital style check", "our style check"
+
+  Features:
+  - Brand foundation & values reference
+  - Writing style guidelines (Korean/English)
+  - Visual identity & color palette
+  - Channel-specific tone mapping
+  - Brand compliance checking
+version: "1.0"
+author: OurDigital
+environment: Desktop
+---
+
+# OurDigital Brand Guide
+
+Reference skill for OurDigital brand standards, writing style, and visual identity.
+
+## Activation
+
+Activate with "ourdigital" or "our" prefix:
+- "ourdigital 브랜드 가이드" / "our 브랜드 가이드"
+- "ourdigital 톤앤매너 체크" / "our 톤앤매너"
+- "our brand guide", "our style check"
+
+## Brand Foundation
+
+### Core Identity
+
+| Element | Content |
+|---------|---------|
+| **Brand Name** | OurDigital Clinic |
+| **Tagline** | 우리 디지털 클리닉 \| Your Digital Health Partner |
+| **Mission** | 디지털 마케팅 클리닉 for SMBs, 자영업자, 프리랜서, 비영리단체 |
+| **Promise** | 진단-처방-측정 가능한 성장 |
+
+### Core Values
+
+| 가치 | English | 클리닉 메타포 |
+|------|---------|--------------|
+| 데이터 중심 | Data-driven | 정밀 검사 |
+| 실행 지향 | In-Action | 실행 가능한 처방 |
+| 마케팅 과학 | Marketing Science | 근거 중심 의학 |
+
+### Brand Philosophy
+
+**"Precision + Empathy + Evidence"**
+
+## Channel Tone Matrix
+
+| Channel | Domain | Personality | Tone |
+|---------|--------|-------------|------|
+| Main Hub | ourdigital.org | Professional & Confident | Data-driven, Solution-oriented |
+| Blog | blog.ourdigital.org | Analytical & Personal | Educational, Thought-provoking |
+| Journal | journal.ourdigital.org | Conversational & Poetic | Reflective, Cultural Observer |
+| OurStory | ourstory.day | Intimate & Reflective | Authentic, Personal Journey |
+
+## Writing Style Characteristics
+
+### Korean (한국어)
+
+1. **철학-기술 융합체**: 기술 분석과 실존적 질문을 자연스럽게 결합
+2. **역설 활용**: 긴장과 모순 구조로 논증 전개
+3. **수사적 질문**: 선언적 권위보다 질문을 통한 참여
+4. **우울한 낙관주의**: 불안과 상실을 인정하되 절망하지 않음
+
+### English
+
+1. **Philosophical-Technical Hybridization**: Technical content with human implications
+2. **Paradox as Device**: Structure arguments around tensions
+3. **Rhetorical Questions**: Interrogative engagement over authority
+4. **Melancholic Optimism**: Acknowledge anxiety without despair
+
+### Do's and Don'ts
+
+**Do's:**
+- Use paradox to structure arguments
+- Ask rhetorical questions to engage readers
+- Connect technical content to human implications
+- Blend Korean and English naturally for technical terms
+- Reference historical context and generational shifts
+
+**Don'ts:**
+- Avoid purely declarative, authoritative tone
+- Don't separate technical analysis from cultural impact
+- Avoid simplistic or overly optimistic narratives
+- Don't provide prescriptive conclusions without exploration
+
+## Visual Identity
+
+### Primary Colors
+
+| Token | Color | HEX | Usage |
+|-------|-------|-----|-------|
+| --d-black | D.Black | #221814 | Footer, dark backgrounds |
+| --d-olive | D.Olive | #cedc00 | Primary accent, CTA buttons |
+| --d-green | D.Green | #287379 | Links hover, secondary accent |
+| --d-blue | D.Blue | #0075c0 | Links |
+| --d-beige | D.Beige | #f2f2de | Light text on dark |
+| --d-gray | D.Gray | #ebebeb | Alt backgrounds |
+
+### Typography
+
+- **Korean**: Noto Sans KR
+- **English**: Noto Sans, Inter
+- **Grid**: 12-column responsive layout
+
+## Brand Compliance Check
+
+When reviewing content, verify:
+
+1. **Tone Match**: Does it match the channel's personality?
+2. **Value Alignment**: Reflects Data-driven, In-Action, Marketing Science?
+3. **Philosophy Check**: Precision + Empathy + Evidence present?
+4. **Language Style**: Appropriate blend of Korean/English terms?
+5. **Visual Consistency**: Uses approved color palette?
+
+## Quick Reference
+
+### Key Messages
+
+| Use | Message |
+|-----|---------|
+| Tagline | 우리 디지털 클리닉 \| Your Digital Health Partner |
+| Value Prop | 데이터로 진단하고, 실행으로 처방합니다 |
+| Process | 진단 → 처방 → 측정 |
+| Differentiator | 25년 경험의 마케팅 사이언티스트 |
+
+### CTA Patterns
+
+| Context | CTA |
+|---------|-----|
+| General | 무료 상담 신청하기 |
+| SEO | SEO 진단 신청하기 |
+| Content | 콘텐츠 전략 상담 신청하기 |
+
+## References
+
+See `shared/references/` for detailed guides:
+- `brand-foundation.md` - Complete brand identity
+- `writing-style.md` - Detailed writing guidelines
+- `color-palette.md` - Full color system with CSS variables