feat: Add OurDigital custom skills package (10 skills)

Complete implementation of OurDigital skills with dual-platform support (Claude Desktop + Claude Code) following standardized structure. Skills created: - 01-ourdigital-brand-guide: Brand reference & style guidelines - 02-ourdigital-blog: Korean blog drafts (blog.ourdigital.org) - 03-ourdigital-journal: English essays (journal.ourdigital.org) - 04-ourdigital-research: Research prompts & workflows - 05-ourdigital-document: Notion-to-presentation pipeline - 06-ourdigital-designer: Visual/image prompt generation - 07-ourdigital-ad-manager: Ad copywriting & keyword research - 08-ourdigital-trainer: Training materials & workshop planning - 09-ourdigital-backoffice: Quotes, proposals, cost analysis - 10-ourdigital-skill-creator: Meta skill for creating new skills Features: - YAML frontmatter with "ourdigital" or "our" prefix triggers - Standardized directory structure (code/, desktop/, shared/, docs/) - Shared environment setup (_ourdigital-shared/) - Comprehensive reference documentation - Cross-skill integration support Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
2026-01-31 16:50:17 +07:00
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--- a/custom-skills/07-ourdigital-ad-manager/README.md
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+# OurDigital Ad Manager
+
+Ad copywriting and keyword research for OurDigital marketing campaigns.
+
+## Purpose
+
+Create compelling advertising content:
+- Search ad copy (Google, Naver)
+- Display ad copy
+- Branded content
+- Keyword research and analysis
+
+## Activation
+
+Only activates with "ourdigital" keyword:
+- "ourdigital ad copy for [product]"
+- "ourdigital 광고 카피 작성해줘"
+- "ourdigital keyword research"
+
+## Features
+
+### Search Ad Copy
+- Google Ads format (30×3 headlines, 90×2 descriptions)
+- Naver Search Ad format (25자 제목, 45자 설명)
+- Keyword-optimized headlines
+- A/B test variations
+
+### Display Ad Copy
+- Leaderboard, rectangle, responsive formats
+- Problem-solution-CTA formula
+- Visual-copy synchronization
+
+### Keyword Research
+- Search volume analysis
+- Intent mapping (informational → transactional)
+- Competitor keyword analysis
+- Long-tail opportunities
+
+## Structure
+
+```
+07-ourdigital-ad-manager/
+├── code/
+│   ├── SKILL.md
+│   └── scripts/
+│       ├── generate_ads.py
+│       ├── keyword_research.py
+│       └── ad_analyzer.py
+├── desktop/
+│   ├── SKILL.md
+│   └── skill.yaml
+├── shared/
+│   └── references/
+│       ├── ad-copy-formulas.md
+│       └── platform-specs.md
+├── docs/
+│   └── CHANGELOG.md
+└── README.md
+```
+
+## Platform Support
+
+| Platform | Format | Focus |
+|----------|--------|-------|
+| Google Ads | 30×3 + 90×2 | Keyword match |
+| Naver | 25 + 45 | Trust signals |
+| Meta | 40 + 125 | Visual sync |
+| LinkedIn | 150 + 70 | Professional |
+
+## Integration
+
+Works with:
+- `01-ourdigital-brand-guide` - Brand voice
+- `04-ourdigital-research` - Market research
+- Google Ads Editor
+- Naver 검색광고
+
+## Version
+
+- Current: 1.0.0
+- Author: OurDigital
--- a/custom-skills/07-ourdigital-ad-manager/code/SKILL.md
+++ b/custom-skills/07-ourdigital-ad-manager/code/SKILL.md
@@ -0,0 +1,133 @@
+---
+name: ourdigital-ad-manager
+description: |
+  Ad copywriting and keyword research for OurDigital marketing.
+  Activated with "ourdigital" keyword.
+
+  Triggers:
+  - "ourdigital ad copy", "ourdigital 광고 카피"
+  - "ourdigital keyword", "ourdigital 키워드"
+
+  Features:
+  - Script-based ad generation
+  - Keyword research automation
+  - Bulk ad copy creation
+version: "1.0"
+author: OurDigital
+environment: Code
+---
+
+# OurDigital Ad Manager (Code)
+
+Automated ad copywriting and keyword research with script support.
+
+## Activation
+
+Only with "ourdigital" keyword:
+- "ourdigital ad copy [product]"
+- "ourdigital 광고 카피"
+
+## Quick Start
+
+```bash
+# Generate Google Ads copy
+python code/scripts/generate_ads.py \
+  --product "SEO 컨설팅" \
+  --platform google \
+  --variations 3
+
+# Keyword research
+python code/scripts/keyword_research.py \
+  --seed "데이터 분석" \
+  --market korea
+
+# Bulk ad generation
+python code/scripts/generate_ads.py \
+  --input keywords.csv \
+  --platform naver \
+  --output ads.csv
+```
+
+## Scripts
+
+| Script | Purpose |
+|--------|---------|
+| `generate_ads.py` | Create ad copy variations |
+| `keyword_research.py` | Keyword volume research |
+| `ad_analyzer.py` | Competitor ad analysis |
+
+## Ad Generation
+
+```bash
+# Single product
+python code/scripts/generate_ads.py \
+  --product "GTM 설정 서비스" \
+  --platform google \
+  --tone professional
+
+# With USP
+python code/scripts/generate_ads.py \
+  --product "데이터 분석" \
+  --usp "10년 경력" \
+  --cta "무료 상담"
+```
+
+## Keyword Research
+
+```bash
+# Basic research
+python code/scripts/keyword_research.py \
+  --seed "마케팅 자동화" \
+  --market korea
+
+# With competitors
+python code/scripts/keyword_research.py \
+  --seed "SEO" \
+  --competitors "competitor1.com,competitor2.com"
+```
+
+## Platform Specs
+
+| Platform | Headline | Description |
+|----------|----------|-------------|
+| Google | 30×3 chars | 90×2 chars |
+| Naver | 25 chars | 45 chars |
+| Meta | 40 chars | 125 chars |
+
+## Output Formats
+
+```bash
+# JSON output
+python code/scripts/generate_ads.py --format json
+
+# CSV for bulk upload
+python code/scripts/generate_ads.py --format csv
+
+# Markdown report
+python code/scripts/keyword_research.py --format markdown
+```
+
+## File Structure
+
+```
+07-ourdigital-ad-manager/
+├── code/
+│   ├── SKILL.md
+│   └── scripts/
+│       ├── generate_ads.py
+│       ├── keyword_research.py
+│       └── ad_analyzer.py
+├── desktop/SKILL.md
+├── shared/references/
+│   ├── ad-copy-formulas.md
+│   └── platform-specs.md
+└── docs/CHANGELOG.md
+```
+
+## Quick Commands
+
+| Command | Action |
+|---------|--------|
+| "ourdigital ad copy [product]" | Generate ads |
+| "ourdigital keyword [topic]" | Research keywords |
+| "ourdigital ad → csv" | Bulk export |
--- a/custom-skills/07-ourdigital-ad-manager/desktop/SKILL.md
+++ b/custom-skills/07-ourdigital-ad-manager/desktop/SKILL.md
@@ -0,0 +1,173 @@
+---
+name: ourdigital-ad-manager
+description: |
+  Ad copywriting and keyword research for OurDigital marketing.
+  Activated with "ourdigital" keyword for advertising tasks.
+
+  Triggers (ourdigital or our prefix):
+  - "ourdigital ad copy", "our ad copy"
+  - "ourdigital 광고 카피", "our 광고 카피"
+  - "ourdigital keyword", "our keyword"
+  - "ourdigital 검색 광고", "our 검색 광고"
+
+  Features:
+  - Search ad copywriting (Google, Naver)
+  - Display ad copywriting
+  - Branded content creation
+  - Keyword volume research
+version: "1.0"
+author: OurDigital
+environment: Desktop
+---
+
+# OurDigital Ad Manager
+
+Create compelling ad copy and research keywords for OurDigital marketing campaigns.
+
+## Activation
+
+Activate with "ourdigital" or "our" prefix:
+- "ourdigital ad copy" / "our ad copy"
+- "ourdigital 광고 카피" / "our 광고 카피"
+- "our keyword research [topic]"
+
+## Workflow
+
+### Phase 1: Campaign Brief
+
+Gather information:
+- **Product/Service**: What are we advertising?
+- **Target audience**: Who are we reaching?
+- **Campaign goal**: Awareness, consideration, or conversion?
+- **Platform**: Google, Naver, Meta, Display?
+- **Budget tier**: Affects keyword competitiveness
+
+### Phase 2: Keyword Research
+
+For search campaigns:
+1. **Seed keywords**: Core terms from brief
+2. **Volume research**: Web search for search volume data
+3. **Intent mapping**: Informational → Transactional
+4. **Competitor analysis**: Top-ranking ad copy patterns
+
+Tools to use:
+- `web_search`: Search volume and trends
+- `web_fetch`: Competitor ad copy analysis
+
+### Phase 3: Ad Copy Creation
+
+Generate platform-specific copy following character limits and best practices.
+
+## Search Ad Copy
+
+### Google Ads Format
+
+```
+Headline 1: [30 chars] - Primary keyword + value prop
+Headline 2: [30 chars] - Benefit or CTA
+Headline 3: [30 chars] - Differentiator
+Description 1: [90 chars] - Expand on value
+Description 2: [90 chars] - CTA + urgency
+```
+
+**Best Practices:**
+- Include keyword in Headline 1
+- Numbers and specifics increase CTR
+- Test emotional vs. rational appeals
+- Include pricing if competitive
+
+### Naver Search Ad Format
+
+```
+제목: [25자] - 핵심 키워드 + 가치
+설명: [45자] - 혜택 + 행동 유도
+```
+
+**Korean Ad Copy Tips:**
+- 존댓말 일관성 유지
+- 숫자와 구체적 혜택 강조
+- 신뢰 요소 포함 (경력, 인증)
+
+## Display Ad Copy
+
+### Headlines by Format
+
+| Format | Max Length | Focus |
+|--------|------------|-------|
+| Leaderboard | 25 chars | Brand + single benefit |
+| Medium Rectangle | 30 chars | Offer + CTA |
+| Responsive | 30 chars | Multiple variations |
+
+### Copy Formula
+
+```
+[Problem Recognition] + [Solution Hint] + [CTA]
+"여전히 [문제]? [해결책]으로 [결과]"
+```
+
+## Branded Content
+
+For native advertising and sponsored content:
+
+### OurDigital Tone
+
+- **Authority without arrogance**: Share expertise, invite questions
+- **Data-backed claims**: Statistics increase credibility
+- **Subtle CTAs**: Education first, promotion second
+
+### Content Types
+
+| Type | Length | CTA Style |
+|------|--------|-----------|
+| Sponsored Article | 800-1,200 words | Soft (learn more) |
+| Native Ad | 100-200 words | Medium (discover) |
+| Social Sponsored | 50-100 words | Direct (get started) |
+
+## Keyword Research Output
+
+### Research Report Structure
+
+```
+## Keyword Analysis: [Topic]
+
+### Primary Keywords
+| Keyword | Volume | Difficulty | Intent |
+|---------|--------|------------|--------|
+| [kw1]   | 10K    | Medium     | Trans  |
+
+### Long-tail Opportunities
+- [keyword phrase 1]: Low competition, high intent
+- [keyword phrase 2]: Rising trend
+
+### Negative Keywords
+- [irrelevant term 1]
+- [irrelevant term 2]
+
+### Recommended Ad Groups
+1. [Group Name]: kw1, kw2, kw3
+2. [Group Name]: kw4, kw5, kw6
+```
+
+## Quick Commands
+
+| Command | Action |
+|---------|--------|
+| "ourdigital ad copy [product]" | Full ad set |
+| "ourdigital 검색 광고 [키워드]" | Search ads |
+| "ourdigital display ad [campaign]" | Display copy |
+| "ourdigital keyword [topic]" | Volume research |
+
+## Platform Guidelines
+
+| Platform | Headline | Description | Key Focus |
+|----------|----------|-------------|-----------|
+| Google | 30×3 | 90×2 | Keyword match |
+| Naver | 25 | 45 | Trust signals |
+| Meta | 40 | 125 | Visual-copy sync |
+| LinkedIn | 150 | 70 | Professional tone |
+
+## References
+
+- `shared/references/ad-copy-formulas.md` - Proven copy templates
+- `shared/references/platform-specs.md` - Character limits
+- `01-ourdigital-brand-guide` - Brand voice
--- a/custom-skills/07-ourdigital-ad-manager/desktop/skill.yaml
+++ b/custom-skills/07-ourdigital-ad-manager/desktop/skill.yaml
@@ -0,0 +1,17 @@
+name: ourdigital-ad-manager
+description: |
+  Ad copywriting and keyword research for OurDigital marketing.
+  Activated with "ourdigital" keyword.
+
+  Triggers:
+  - "ourdigital ad copy", "ourdigital 광고 카피"
+  - "ourdigital keyword", "ourdigital 키워드"
+  - "ourdigital search ad", "ourdigital 검색 광고"
+
+allowed-tools:
+  - WebSearch
+  - WebFetch
+  - Read
+  - Write
+
+license: Internal-use Only
--- a/custom-skills/07-ourdigital-ad-manager/docs/CHANGELOG.md
+++ b/custom-skills/07-ourdigital-ad-manager/docs/CHANGELOG.md
@@ -0,0 +1,24 @@
+# Changelog
+
+All notable changes to ourdigital-ad-manager will be documented here.
+
+## [1.0.0] - 2026-01-31
+
+### Added
+- Initial skill creation
+- Search ad copy generation (Google, Naver)
+- Display ad copy creation
+- Keyword research workflow
+- Platform-specific formatting
+- Brand voice integration
+- Desktop and Code versions
+- Standardized directory structure
+
+### Files Created
+- `desktop/SKILL.md` - Desktop workflow
+- `desktop/skill.yaml` - Metadata
+- `code/SKILL.md` - Code version with scripts
+- `shared/references/ad-copy-formulas.md` - Copy templates
+- `shared/references/platform-specs.md` - Character limits
+- `docs/CHANGELOG.md`
+- `README.md`
--- a/custom-skills/07-ourdigital-ad-manager/shared/references/ad-copy-formulas.md
+++ b/custom-skills/07-ourdigital-ad-manager/shared/references/ad-copy-formulas.md
@@ -0,0 +1,160 @@
+# Ad Copy Formulas
+
+Proven templates for effective advertising copy.
+
+## Search Ad Formulas
+
+### Formula 1: Problem-Agitate-Solution (PAS)
+
+```
+Headline 1: [Problem Recognition]
+Headline 2: [Agitation/Pain Point]
+Headline 3: [Solution Preview]
+Description: [Full solution + CTA]
+```
+
+**Example (Google):**
+```
+H1: SEO 성과가 안 나오시나요?
+H2: 3개월째 순위 정체 중?
+H3: 검증된 SEO 전문가 상담
+D1: 10년 경력 SEO 전문가가 무료 진단해드립니다. 지금 상담 예약하세요.
+D2: 평균 3개월 내 상위 노출 달성. 성과 없으면 100% 환불 보장.
+```
+
+### Formula 2: Feature-Benefit-Proof (FBP)
+
+```
+Headline 1: [Key Feature]
+Headline 2: [Main Benefit]
+Headline 3: [Social Proof]
+Description: [Expanded benefit + specifics + CTA]
+```
+
+**Example (Google):**
+```
+H1: AI 기반 데이터 분석
+H2: 의사결정 시간 70% 단축
+H3: 100+ 기업 도입 완료
+D1: 복잡한 데이터를 5분 만에 인사이트로. 대시보드 무료 체험 시작하세요.
+D2: 삼성, LG, 현대 등 대기업 신뢰. 지금 바로 데모 신청하세요.
+```
+
+### Formula 3: Question-Answer-Action (QAA)
+
+```
+Headline 1: [Question targeting pain]
+Headline 2: [Answer/Solution]
+Headline 3: [Action-oriented]
+Description: [Detailed answer + urgency + CTA]
+```
+
+**Example (Naver):**
+```
+제목: GTM 설정이 어려우신가요? 전문가 대행
+설명: 태그 설정부터 전환 추적까지. 7일 완료 보장. 무료 상담
+```
+
+## Display Ad Formulas
+
+### Formula 1: Benefit-First
+
+```
+[Primary Benefit] - [How] - [CTA]
+```
+
+**Examples:**
+- "매출 2배 성장 - AI 마케팅 자동화 - 무료 체험"
+- "시간 절약 50% - 스마트 업무 도구 - 지금 시작"
+
+### Formula 2: Fear of Missing Out (FOMO)
+
+```
+[Scarcity/Urgency] - [Value] - [CTA]
+```
+
+**Examples:**
+- "이번 달만 50% 할인 - 프리미엄 분석 도구 - 지금 구매"
+- "선착순 100명 - 무료 SEO 진단 - 신청하기"
+
+### Formula 3: Social Proof Lead
+
+```
+[Proof Point] - [Result] - [CTA]
+```
+
+**Examples:**
+- "10,000+ 마케터 선택 - 전환율 3배 상승 - 무료 가입"
+- "대기업 90% 도입 - 보안 1위 솔루션 - 데모 보기"
+
+## Korean Ad Copy Patterns
+
+### Trust Signals (신뢰 요소)
+
+| Signal | Example |
+|--------|---------|
+| 경력/실적 | "15년 경력", "500+ 프로젝트" |
+| 인증/자격 | "공인 파트너", "ISO 인증" |
+| 고객사 | "삼성, LG 도입", "대기업 신뢰" |
+| 보장 | "100% 환불 보장", "무료 AS" |
+| 수상 | "올해의 서비스", "고객 만족 1위" |
+
+### Urgency Elements (긴급성)
+
+| Type | Example |
+|------|---------|
+| Time-limited | "오늘만", "이번 주 한정" |
+| Quantity | "선착순 50명", "재고 소진 시" |
+| Seasonal | "연말 특가", "신년 프로모션" |
+| Exclusive | "VIP 전용", "회원 한정" |
+
+### CTA Variations (행동 유도)
+
+| Intent | Korean CTA |
+|--------|------------|
+| Low commitment | "자세히 보기", "더 알아보기" |
+| Medium | "무료 체험", "상담 예약" |
+| High | "지금 구매", "바로 시작" |
+| Soft | "가격 확인", "견적 받기" |
+
+## Platform-Specific Tips
+
+### Google Ads
+
+- **Dynamic Keyword Insertion**: `{KeyWord:기본값}`
+- **Countdown**: `{COUNTDOWN(날짜)}` for urgency
+- **Location**: `{LOCATION(City)}` for local relevance
+- **IF functions**: `{=IF(audience,then,else)}`
+
+### Naver Search Ads
+
+- 확장소재 활용 (확장 제목, 추가 설명)
+- 파워링크 vs 브랜드검색광고 차별화
+- 시즈널 키워드 반영 (계절, 이벤트)
+- 모바일 최적화 필수
+
+### Meta Ads
+
+- Primary text: Hook in first 125 chars
+- Headlines: Complement visual, don't repeat
+- Description: Use for secondary message
+- Test emoji usage (A/B)
+
+## A/B Testing Framework
+
+### What to Test
+
+| Element | Variations |
+|---------|------------|
+| Headlines | Benefit vs Feature |
+| Tone | Formal vs Casual |
+| CTA | Soft vs Direct |
+| Numbers | Specific vs General |
+| Length | Short vs Long |
+
+### Testing Priority
+
+1. **Headline 1**: Highest impact
+2. **CTA**: Direct conversion impact
+3. **Description 1**: Engagement
+4. **Display URL**: Trust signal
--- a/custom-skills/07-ourdigital-ad-manager/shared/references/platform-specs.md
+++ b/custom-skills/07-ourdigital-ad-manager/shared/references/platform-specs.md
@@ -0,0 +1,196 @@
+# Platform Specifications
+
+Character limits and format requirements for advertising platforms.
+
+## Google Ads
+
+### Responsive Search Ads (RSA)
+
+| Element | Limit | Notes |
+|---------|-------|-------|
+| Headlines | 30 chars × 15 max | Min 3, recommended 10+ |
+| Descriptions | 90 chars × 4 max | Min 2, recommended 4 |
+| Display URL paths | 15 chars × 2 | Optional |
+| Final URL | 2048 chars | Required |
+
+### Display Ads
+
+| Format | Dimensions | File Size |
+|--------|------------|-----------|
+| Leaderboard | 728×90 | 150KB |
+| Medium Rectangle | 300×250 | 150KB |
+| Wide Skyscraper | 160×600 | 150KB |
+| Large Rectangle | 336×280 | 150KB |
+| Responsive | Various | 150KB |
+
+### Performance Max
+
+| Asset Type | Specs |
+|------------|-------|
+| Short headline | 30 chars |
+| Long headline | 90 chars |
+| Description | 90 chars |
+| Business name | 25 chars |
+| Images | 1200×628, 1200×1200, 628×628 |
+| Videos | 10 sec+ recommended |
+
+## Naver Search Ads
+
+### 파워링크
+
+| Element | Limit |
+|---------|-------|
+| 제목 | 25자 (한글 기준) |
+| 설명 | 45자 |
+| 표시 URL | 도메인만 |
+
+### 브랜드검색광고
+
+| Element | Limit |
+|---------|-------|
+| 메인 제목 | 15자 |
+| 서브 제목 | 30자 |
+| 설명문 | 100자 |
+| 이미지 | 200×200 이상 |
+
+### 확장소재
+
+| Type | Limit |
+|------|-------|
+| 확장 제목 | 25자 |
+| 추가 설명 | 20자 × 2개 |
+| 서브링크 | 제목 15자, URL |
+| 가격정보 | 15자 + 금액 |
+
+## Meta (Facebook/Instagram)
+
+### Feed Ads
+
+| Element | Limit | Recommended |
+|---------|-------|-------------|
+| Primary text | 125 chars visible | 40-50 chars |
+| Headline | 40 chars | 25-30 chars |
+| Description | 30 chars | Optional |
+| Link description | 30 chars | |
+
+### Stories Ads
+
+| Element | Specs |
+|---------|-------|
+| Aspect ratio | 9:16 |
+| Image | 1080×1920 |
+| Video | 15 sec max |
+| Text overlay | Minimal (20% rule relaxed) |
+
+### Reels Ads
+
+| Element | Specs |
+|---------|-------|
+| Aspect ratio | 9:16 |
+| Duration | 15-60 sec |
+| Caption | 72 chars visible |
+
+## LinkedIn Ads
+
+### Sponsored Content
+
+| Element | Limit |
+|---------|-------|
+| Introductory text | 600 chars (150 visible) |
+| Headline | 200 chars |
+| Description | 300 chars |
+| Image | 1200×627 |
+
+### Message Ads
+
+| Element | Limit |
+|---------|-------|
+| Subject line | 60 chars |
+| Message body | 1500 chars |
+| CTA | 20 chars |
+
+### Text Ads
+
+| Element | Limit |
+|---------|-------|
+| Headline | 25 chars |
+| Description | 75 chars |
+| Image | 100×100 |
+
+## Twitter (X) Ads
+
+### Promoted Tweets
+
+| Element | Limit |
+|---------|-------|
+| Tweet text | 280 chars |
+| Card headline | 70 chars |
+| Card description | 200 chars |
+| Website URL | Included |
+
+### Image Specs
+
+| Format | Specs |
+|--------|-------|
+| Single image | 1200×675 (1.91:1) |
+| Multi-image | 600×335 each |
+| Carousel | 800×800 (1:1) |
+
+## Kakao Ads
+
+### 비즈보드
+
+| Element | Limit |
+|---------|-------|
+| 제목 | 21자 |
+| 설명 | 45자 |
+| 이미지 | 640×480 |
+
+### 카카오모먼트
+
+| Type | Specs |
+|------|-------|
+| 네이티브 이미지 | 1200×628 |
+| 네이티브 동영상 | 1920×1080 |
+| 텍스트 | 45자 |
+
+## YouTube Ads
+
+### In-Stream Ads
+
+| Type | Duration | Skip |
+|------|----------|------|
+| Skippable | Any length | After 5 sec |
+| Non-skippable | 15-20 sec | No |
+| Bumper | 6 sec max | No |
+
+### Discovery Ads
+
+| Element | Limit |
+|---------|-------|
+| Headline | 25 chars × 2 |
+| Description | 90 chars × 2 |
+| Thumbnail | 1280×720 |
+
+## Best Practices Summary
+
+### Character Count Tips
+
+1. **Stay under 80%** of max for safety margin
+2. **Front-load** key message
+3. **Test mobile** truncation points
+4. **Use abbreviations** sparingly
+
+### Image Guidelines
+
+1. **High resolution** always
+2. **Minimal text** on images (especially Meta)
+3. **Brand colors** consistent
+4. **CTA button** placement matters
+
+### Video Guidelines
+
+1. **Hook in 3 seconds**
+2. **Captions** always (85% watch muted)
+3. **Logo** early for brand recall
+4. **CTA** at end or throughout