feat: Add OurDigital custom skills package (10 skills)

Complete implementation of OurDigital skills with dual-platform support (Claude Desktop + Claude Code) following standardized structure. Skills created: - 01-ourdigital-brand-guide: Brand reference & style guidelines - 02-ourdigital-blog: Korean blog drafts (blog.ourdigital.org) - 03-ourdigital-journal: English essays (journal.ourdigital.org) - 04-ourdigital-research: Research prompts & workflows - 05-ourdigital-document: Notion-to-presentation pipeline - 06-ourdigital-designer: Visual/image prompt generation - 07-ourdigital-ad-manager: Ad copywriting & keyword research - 08-ourdigital-trainer: Training materials & workshop planning - 09-ourdigital-backoffice: Quotes, proposals, cost analysis - 10-ourdigital-skill-creator: Meta skill for creating new skills Features: - YAML frontmatter with "ourdigital" or "our" prefix triggers - Standardized directory structure (code/, desktop/, shared/, docs/) - Shared environment setup (_ourdigital-shared/) - Comprehensive reference documentation - Cross-skill integration support Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
2026-01-31 16:50:17 +07:00
parent 7d20abe811
commit 0bc24d00b9
169 changed files with 9970 additions and 741 deletions
--- a/custom-skills/07-ourdigital-ad-manager/shared/references/ad-copy-formulas.md
+++ b/custom-skills/07-ourdigital-ad-manager/shared/references/ad-copy-formulas.md
@@ -0,0 +1,160 @@
+# Ad Copy Formulas
+
+Proven templates for effective advertising copy.
+
+## Search Ad Formulas
+
+### Formula 1: Problem-Agitate-Solution (PAS)
+
+```
+Headline 1: [Problem Recognition]
+Headline 2: [Agitation/Pain Point]
+Headline 3: [Solution Preview]
+Description: [Full solution + CTA]
+```
+
+**Example (Google):**
+```
+H1: SEO 성과가 안 나오시나요?
+H2: 3개월째 순위 정체 중?
+H3: 검증된 SEO 전문가 상담
+D1: 10년 경력 SEO 전문가가 무료 진단해드립니다. 지금 상담 예약하세요.
+D2: 평균 3개월 내 상위 노출 달성. 성과 없으면 100% 환불 보장.
+```
+
+### Formula 2: Feature-Benefit-Proof (FBP)
+
+```
+Headline 1: [Key Feature]
+Headline 2: [Main Benefit]
+Headline 3: [Social Proof]
+Description: [Expanded benefit + specifics + CTA]
+```
+
+**Example (Google):**
+```
+H1: AI 기반 데이터 분석
+H2: 의사결정 시간 70% 단축
+H3: 100+ 기업 도입 완료
+D1: 복잡한 데이터를 5분 만에 인사이트로. 대시보드 무료 체험 시작하세요.
+D2: 삼성, LG, 현대 등 대기업 신뢰. 지금 바로 데모 신청하세요.
+```
+
+### Formula 3: Question-Answer-Action (QAA)
+
+```
+Headline 1: [Question targeting pain]
+Headline 2: [Answer/Solution]
+Headline 3: [Action-oriented]
+Description: [Detailed answer + urgency + CTA]
+```
+
+**Example (Naver):**
+```
+제목: GTM 설정이 어려우신가요? 전문가 대행
+설명: 태그 설정부터 전환 추적까지. 7일 완료 보장. 무료 상담
+```
+
+## Display Ad Formulas
+
+### Formula 1: Benefit-First
+
+```
+[Primary Benefit] - [How] - [CTA]
+```
+
+**Examples:**
+- "매출 2배 성장 - AI 마케팅 자동화 - 무료 체험"
+- "시간 절약 50% - 스마트 업무 도구 - 지금 시작"
+
+### Formula 2: Fear of Missing Out (FOMO)
+
+```
+[Scarcity/Urgency] - [Value] - [CTA]
+```
+
+**Examples:**
+- "이번 달만 50% 할인 - 프리미엄 분석 도구 - 지금 구매"
+- "선착순 100명 - 무료 SEO 진단 - 신청하기"
+
+### Formula 3: Social Proof Lead
+
+```
+[Proof Point] - [Result] - [CTA]
+```
+
+**Examples:**
+- "10,000+ 마케터 선택 - 전환율 3배 상승 - 무료 가입"
+- "대기업 90% 도입 - 보안 1위 솔루션 - 데모 보기"
+
+## Korean Ad Copy Patterns
+
+### Trust Signals (신뢰 요소)
+
+| Signal | Example |
+|--------|---------|
+| 경력/실적 | "15년 경력", "500+ 프로젝트" |
+| 인증/자격 | "공인 파트너", "ISO 인증" |
+| 고객사 | "삼성, LG 도입", "대기업 신뢰" |
+| 보장 | "100% 환불 보장", "무료 AS" |
+| 수상 | "올해의 서비스", "고객 만족 1위" |
+
+### Urgency Elements (긴급성)
+
+| Type | Example |
+|------|---------|
+| Time-limited | "오늘만", "이번 주 한정" |
+| Quantity | "선착순 50명", "재고 소진 시" |
+| Seasonal | "연말 특가", "신년 프로모션" |
+| Exclusive | "VIP 전용", "회원 한정" |
+
+### CTA Variations (행동 유도)
+
+| Intent | Korean CTA |
+|--------|------------|
+| Low commitment | "자세히 보기", "더 알아보기" |
+| Medium | "무료 체험", "상담 예약" |
+| High | "지금 구매", "바로 시작" |
+| Soft | "가격 확인", "견적 받기" |
+
+## Platform-Specific Tips
+
+### Google Ads
+
+- **Dynamic Keyword Insertion**: `{KeyWord:기본값}`
+- **Countdown**: `{COUNTDOWN(날짜)}` for urgency
+- **Location**: `{LOCATION(City)}` for local relevance
+- **IF functions**: `{=IF(audience,then,else)}`
+
+### Naver Search Ads
+
+- 확장소재 활용 (확장 제목, 추가 설명)
+- 파워링크 vs 브랜드검색광고 차별화
+- 시즈널 키워드 반영 (계절, 이벤트)
+- 모바일 최적화 필수
+
+### Meta Ads
+
+- Primary text: Hook in first 125 chars
+- Headlines: Complement visual, don't repeat
+- Description: Use for secondary message
+- Test emoji usage (A/B)
+
+## A/B Testing Framework
+
+### What to Test
+
+| Element | Variations |
+|---------|------------|
+| Headlines | Benefit vs Feature |
+| Tone | Formal vs Casual |
+| CTA | Soft vs Direct |
+| Numbers | Specific vs General |
+| Length | Short vs Long |
+
+### Testing Priority
+
+1. **Headline 1**: Highest impact
+2. **CTA**: Direct conversion impact
+3. **Description 1**: Engagement
+4. **Display URL**: Trust signal
--- a/custom-skills/07-ourdigital-ad-manager/shared/references/platform-specs.md
+++ b/custom-skills/07-ourdigital-ad-manager/shared/references/platform-specs.md
@@ -0,0 +1,196 @@
+# Platform Specifications
+
+Character limits and format requirements for advertising platforms.
+
+## Google Ads
+
+### Responsive Search Ads (RSA)
+
+| Element | Limit | Notes |
+|---------|-------|-------|
+| Headlines | 30 chars × 15 max | Min 3, recommended 10+ |
+| Descriptions | 90 chars × 4 max | Min 2, recommended 4 |
+| Display URL paths | 15 chars × 2 | Optional |
+| Final URL | 2048 chars | Required |
+
+### Display Ads
+
+| Format | Dimensions | File Size |
+|--------|------------|-----------|
+| Leaderboard | 728×90 | 150KB |
+| Medium Rectangle | 300×250 | 150KB |
+| Wide Skyscraper | 160×600 | 150KB |
+| Large Rectangle | 336×280 | 150KB |
+| Responsive | Various | 150KB |
+
+### Performance Max
+
+| Asset Type | Specs |
+|------------|-------|
+| Short headline | 30 chars |
+| Long headline | 90 chars |
+| Description | 90 chars |
+| Business name | 25 chars |
+| Images | 1200×628, 1200×1200, 628×628 |
+| Videos | 10 sec+ recommended |
+
+## Naver Search Ads
+
+### 파워링크
+
+| Element | Limit |
+|---------|-------|
+| 제목 | 25자 (한글 기준) |
+| 설명 | 45자 |
+| 표시 URL | 도메인만 |
+
+### 브랜드검색광고
+
+| Element | Limit |
+|---------|-------|
+| 메인 제목 | 15자 |
+| 서브 제목 | 30자 |
+| 설명문 | 100자 |
+| 이미지 | 200×200 이상 |
+
+### 확장소재
+
+| Type | Limit |
+|------|-------|
+| 확장 제목 | 25자 |
+| 추가 설명 | 20자 × 2개 |
+| 서브링크 | 제목 15자, URL |
+| 가격정보 | 15자 + 금액 |
+
+## Meta (Facebook/Instagram)
+
+### Feed Ads
+
+| Element | Limit | Recommended |
+|---------|-------|-------------|
+| Primary text | 125 chars visible | 40-50 chars |
+| Headline | 40 chars | 25-30 chars |
+| Description | 30 chars | Optional |
+| Link description | 30 chars | |
+
+### Stories Ads
+
+| Element | Specs |
+|---------|-------|
+| Aspect ratio | 9:16 |
+| Image | 1080×1920 |
+| Video | 15 sec max |
+| Text overlay | Minimal (20% rule relaxed) |
+
+### Reels Ads
+
+| Element | Specs |
+|---------|-------|
+| Aspect ratio | 9:16 |
+| Duration | 15-60 sec |
+| Caption | 72 chars visible |
+
+## LinkedIn Ads
+
+### Sponsored Content
+
+| Element | Limit |
+|---------|-------|
+| Introductory text | 600 chars (150 visible) |
+| Headline | 200 chars |
+| Description | 300 chars |
+| Image | 1200×627 |
+
+### Message Ads
+
+| Element | Limit |
+|---------|-------|
+| Subject line | 60 chars |
+| Message body | 1500 chars |
+| CTA | 20 chars |
+
+### Text Ads
+
+| Element | Limit |
+|---------|-------|
+| Headline | 25 chars |
+| Description | 75 chars |
+| Image | 100×100 |
+
+## Twitter (X) Ads
+
+### Promoted Tweets
+
+| Element | Limit |
+|---------|-------|
+| Tweet text | 280 chars |
+| Card headline | 70 chars |
+| Card description | 200 chars |
+| Website URL | Included |
+
+### Image Specs
+
+| Format | Specs |
+|--------|-------|
+| Single image | 1200×675 (1.91:1) |
+| Multi-image | 600×335 each |
+| Carousel | 800×800 (1:1) |
+
+## Kakao Ads
+
+### 비즈보드
+
+| Element | Limit |
+|---------|-------|
+| 제목 | 21자 |
+| 설명 | 45자 |
+| 이미지 | 640×480 |
+
+### 카카오모먼트
+
+| Type | Specs |
+|------|-------|
+| 네이티브 이미지 | 1200×628 |
+| 네이티브 동영상 | 1920×1080 |
+| 텍스트 | 45자 |
+
+## YouTube Ads
+
+### In-Stream Ads
+
+| Type | Duration | Skip |
+|------|----------|------|
+| Skippable | Any length | After 5 sec |
+| Non-skippable | 15-20 sec | No |
+| Bumper | 6 sec max | No |
+
+### Discovery Ads
+
+| Element | Limit |
+|---------|-------|
+| Headline | 25 chars × 2 |
+| Description | 90 chars × 2 |
+| Thumbnail | 1280×720 |
+
+## Best Practices Summary
+
+### Character Count Tips
+
+1. **Stay under 80%** of max for safety margin
+2. **Front-load** key message
+3. **Test mobile** truncation points
+4. **Use abbreviations** sparingly
+
+### Image Guidelines
+
+1. **High resolution** always
+2. **Minimal text** on images (especially Meta)
+3. **Brand colors** consistent
+4. **CTA button** placement matters
+
+### Video Guidelines
+
+1. **Hook in 3 seconds**
+2. **Captions** always (85% watch muted)
+3. **Logo** early for brand recall
+4. **CTA** at end or throughout