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custom-skills/10-seo-technical-audit/desktop/SKILL.md
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name: seo-technical-audit
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version: 1.0.0
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description: Technical SEO auditor for crawlability fundamentals. Triggers: robots.txt, sitemap validation, crawlability, indexing check, technical SEO.
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allowed-tools: mcp__firecrawl__*, mcp__perplexity__*, mcp__notion__*
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---
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# SEO Technical Audit
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## Purpose
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Analyze crawlability fundamentals: robots.txt rules, XML sitemap structure, and URL accessibility. Identify issues blocking search engine crawlers.
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## Core Capabilities
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1. **Robots.txt Analysis** - Parse rules, check blocked resources
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2. **Sitemap Validation** - Verify XML structure, URL limits, dates
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3. **URL Accessibility** - Check HTTP status, redirects, broken links
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## MCP Tool Usage
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### Firecrawl for Page Data
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```
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mcp__firecrawl__scrape: Fetch robots.txt and sitemap content
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mcp__firecrawl__crawl: Check multiple URLs accessibility
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```
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### Perplexity for Best Practices
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```
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mcp__perplexity__search: Research current SEO recommendations
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```
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## Workflow
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### 1. Robots.txt Check
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1. Fetch `[domain]/robots.txt` using Firecrawl
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2. Parse User-agent rules and Disallow patterns
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3. Identify blocked resources (CSS, JS, images)
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4. Check for Sitemap declarations
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5. Report critical issues
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### 2. Sitemap Validation
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1. Locate sitemap (from robots.txt or `/sitemap.xml`)
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2. Validate XML syntax
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3. Check URL count (max 50,000)
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4. Verify lastmod date formats
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5. For sitemap index: parse child sitemaps
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### 3. URL Accessibility Sampling
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1. Extract URLs from sitemap
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2. Sample 50-100 URLs for large sites
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3. Check HTTP status codes
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4. Identify redirects and broken links
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5. Report 4xx/5xx errors
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## Output Format
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```markdown
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## Technical SEO Audit: [domain]
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### Robots.txt Analysis
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- Status: [Valid/Invalid/Missing]
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- Sitemap declared: [Yes/No]
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- Critical blocks: [List]
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### Sitemap Validation
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- URLs found: [count]
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- Syntax: [Valid/Errors]
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- Issues: [List]
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### URL Accessibility (sampled)
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- Checked: [count] URLs
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- Success (2xx): [count]
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- Redirects (3xx): [count]
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- Errors (4xx/5xx): [count]
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### Recommendations
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1. [Priority fixes]
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```
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## Common Issues
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| Issue | Impact | Fix |
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|-------|--------|-----|
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| No sitemap in robots.txt | Medium | Add `Sitemap:` directive |
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| Blocking CSS/JS | High | Allow Googlebot access |
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| 404s in sitemap | High | Remove or fix URLs |
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| Missing lastmod | Low | Add dates for freshness signals |
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## Limitations
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- Cannot access password-protected sitemaps
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- Large sitemaps (10,000+ URLs) require sampling
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- Does not check render-blocking issues (use Core Web Vitals skill)
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