directory changes and restructuring
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# SEO Technical Checklist Template
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## Meta Tags Optimization
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### Title Tag
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- [ ] Length: 50-60 characters
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- [ ] Primary keyword at beginning
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- [ ] Brand name at end
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- [ ] Unique for each page
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- [ ] Formula: `[Primary Keyword] - [Value Proposition] | [Brand]`
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**Template**: `{primary_keyword} 전문 - {unique_value} | {clinic_name}`
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**Example**: `눈 성형 전문 - 자연스러운 라인 | 제이미클리닉`
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### Meta Description
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- [ ] Length: 150-160 characters
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- [ ] Include primary keyword
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- [ ] Include 1-2 LSI keywords
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- [ ] Clear CTA
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- [ ] Unique for each page
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**Template**: `{location} {primary_keyword} 전문의가 {benefit}. {credential}. 무료상담 ☎ {phone}`
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**Example**: `강남 눈 성형 전문의가 자연스러운 눈매를 디자인합니다. 15년 경력, 10,000건 시술. 무료상담 ☎ 02-1234-5678`
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### Open Graph Tags
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```html
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<meta property="og:title" content="{page_title}">
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<meta property="og:description" content="{meta_description}">
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<meta property="og:image" content="{featured_image_url}">
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<meta property="og:url" content="{page_url}">
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<meta property="og:type" content="website">
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<meta property="og:locale" content="ko_KR">
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```
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## Header Tags Structure
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- [ ] Only one H1 per page
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- [ ] H1 contains primary keyword
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- [ ] H2 tags for main sections (5-7)
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- [ ] H3 tags for subsections
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- [ ] Logical hierarchy maintained
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- [ ] Keywords distributed naturally
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## Content Optimization
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### Keyword Density
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- [ ] Primary keyword: 2-3% (20-30 times per 1000 words)
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- [ ] LSI keywords: 1-2% each
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- [ ] Natural placement (no stuffing)
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- [ ] Synonyms and variations used
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### Content Structure
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- [ ] First 100 words include primary keyword
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- [ ] Short paragraphs (3-4 sentences)
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- [ ] Bullet points and lists
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- [ ] Bold important keywords (sparingly)
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- [ ] Internal links: 5-10
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- [ ] External links: 2-3 (authoritative)
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## Schema Markup
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### Medical Procedure Schema
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```json
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{
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"@context": "https://schema.org",
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"@type": "MedicalProcedure",
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"name": "{procedure_name}",
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"procedureType": "Cosmetic",
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"bodyLocation": "{body_part}",
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"outcome": "{expected_outcome}",
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"preparation": "{preparation_required}",
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"followup": "{followup_care}",
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"provider": {
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"@type": "MedicalOrganization",
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"name": "{clinic_name}",
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"address": {
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"@type": "PostalAddress",
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"streetAddress": "{street}",
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"addressLocality": "{city}",
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"addressCountry": "KR"
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}
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}
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}
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```
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### FAQ Schema
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```json
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{
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"@context": "https://schema.org",
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"@type": "FAQPage",
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"mainEntity": [{
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"@type": "Question",
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"name": "{question}",
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"acceptedAnswer": {
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"@type": "Answer",
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"text": "{answer}"
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}
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}]
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}
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```
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## Image Optimization
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- [ ] Descriptive file names: `eye-surgery-before-after-case1.jpg`
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- [ ] Alt text with keywords: `눈 성형 전후 사진 - 30대 여성 사례`
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- [ ] Compressed file size (< 200KB)
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- [ ] WebP format with fallback
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- [ ] Lazy loading implemented
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- [ ] Image sitemap created
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## Performance Optimization
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### Page Speed
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- [ ] Load time < 3 seconds
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- [ ] First Contentful Paint < 1.8s
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- [ ] Time to Interactive < 3.8s
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- [ ] Total page size < 3MB
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- [ ] Requests minimized (< 50)
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### Core Web Vitals
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- [ ] LCP (Largest Contentful Paint) < 2.5s
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- [ ] FID (First Input Delay) < 100ms
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- [ ] CLS (Cumulative Layout Shift) < 0.1
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## Mobile Optimization
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- [ ] Mobile-responsive design
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- [ ] Viewport meta tag set
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- [ ] Touch-friendly buttons (44x44px minimum)
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- [ ] Readable font size (16px minimum)
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- [ ] No horizontal scrolling
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- [ ] Mobile page speed < 3s
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## URL Structure
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- [ ] SEO-friendly URL: `/eye-surgery` or `/눈-성형`
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- [ ] No special characters
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- [ ] Lowercase only
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- [ ] Hyphens for word separation
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- [ ] Under 60 characters
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- [ ] Include primary keyword
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## Internal Linking
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| From Page | To Page | Anchor Text | Purpose |
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|-----------|---------|-------------|---------|
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| Gateway | Service Detail | {service_name} | Deep content |
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| Gateway | Doctor Profile | {doctor_name} 원장 | Authority |
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| Gateway | Pricing | 비용 안내 | Conversion |
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| Gateway | Gallery | 시술 전후 사진 | Engagement |
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| Gateway | Contact | 상담 예약 | Conversion |
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## Naver-Specific Optimization
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### Naver Webmaster Tools
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- [ ] Site verification complete
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- [ ] XML sitemap submitted
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- [ ] Robots.txt configured
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- [ ] Syndication feed active
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- [ ] Site optimization report reviewed
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### Naver SEO Elements
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- [ ] Title under 30 Korean characters
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- [ ] C-Rank tags implemented
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- [ ] Image-to-text ratio optimized (40:60)
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- [ ] Outbound links minimized
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- [ ] Brand search optimization
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## Tracking & Analytics
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- [ ] Google Analytics 4 installed
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- [ ] Google Search Console verified
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- [ ] Naver Analytics installed
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- [ ] Conversion tracking configured
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- [ ] Event tracking for CTAs
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- [ ] Heatmap tool installed
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## Security & Technical
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- [ ] SSL certificate active (HTTPS)
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- [ ] WWW/non-WWW redirect configured
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- [ ] 404 error page customized
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- [ ] XML sitemap generated
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- [ ] Robots.txt optimized
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- [ ] Canonical URLs set
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- [ ] Hreflang tags (if multi-language)
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## Quality Checks
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### Content Quality
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- [ ] No spelling/grammar errors
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- [ ] Medical information accurate
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- [ ] Legal compliance verified
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- [ ] Contact information correct
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- [ ] CTAs working properly
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### Cross-browser Testing
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- [ ] Chrome (Desktop/Mobile)
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- [ ] Safari (Desktop/Mobile)
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- [ ] Firefox
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- [ ] Samsung Internet
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- [ ] Naver Whale
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## Monthly Monitoring Tasks
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- [ ] Keyword ranking check
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- [ ] Organic traffic analysis
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- [ ] Bounce rate monitoring
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- [ ] Conversion rate tracking
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- [ ] Competitor analysis
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- [ ] Content freshness update
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- [ ] Broken link check
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- [ ] Page speed test
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## Priority Levels
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1. **Critical (Day 1)**
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- Title and meta tags
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- H1 optimization
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- Mobile responsiveness
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- Page speed < 4s
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2. **High (Week 1)**
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- Schema markup
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- Internal linking
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- Image optimization
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- Content optimization
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3. **Medium (Week 2-3)**
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- Naver optimization
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- FAQ implementation
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- Social proof elements
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- Analytics setup
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4. **Low (Month 2)**
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- A/B testing
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- Advanced schema
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- Link building
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- Content expansion
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