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custom-skills/20-gtm-audit/README.md
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# OurDigital GTM Audit
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Lightweight Google Tag Manager audit toolkit powered by Playwright.
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> **Note**: For comprehensive GTM management including dataLayer tag generation, see [14-ourdigital-gtm-manager](../14-ourdigital-gtm-manager/).
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## Features
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- **Container Detection**: Verify GTM installation, position, and duplicates
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- **DataLayer Validation**: Event structure, types, sequence checking
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- **Form Tracking**: Form discovery, field analysis, event verification
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- **E-commerce Checkout**: Full funnel flow simulation and validation
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- **Multi-Platform**: GA4, Meta Pixel, LinkedIn, Google Ads, Kakao, Naver
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## Installation
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```bash
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# Clone or download
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cd gtm-audit-claude-code
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# Install dependencies
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pip install -r requirements.txt
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# Install Playwright browsers
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playwright install chromium
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```
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## Usage
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```bash
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# Full audit
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python gtm_audit.py --url "https://yoursite.com" --journey full
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# Specific container validation
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python gtm_audit.py --url "https://yoursite.com" --container "GTM-XXXXXX"
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# Form tracking only
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python gtm_audit.py --url "https://yoursite.com/contact" --journey form
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# E-commerce checkout
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python gtm_audit.py --url "https://yoursite.com/cart" --journey checkout
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```
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## Options
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| Option | Description | Default |
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|--------|-------------|---------|
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| `--url` | Target URL (required) | - |
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| `--container` | Expected GTM container ID | None |
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| `--journey` | Audit type: pageview, scroll, form, checkout, datalayer, full | full |
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| `--output` | Output file path | gtm_audit_report.json |
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| `--timeout` | Page load timeout (ms) | 30000 |
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| `--headless` | Run browser headless | True |
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## Output
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Generates JSON report with:
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- Container status
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- DataLayer events and validation issues
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- Form analysis and tracking readiness
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- Checkout flow analysis
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- Network requests by destination
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- Recommendations and checklist
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## Using with Claude Code
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This project includes a `CLAUDE.md` file optimized for use with Claude Code.
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```bash
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# In your terminal
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claude
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# Then ask Claude to run audits
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> Run a GTM audit on https://example.com
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> Check the form tracking on https://example.com/contact
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> Analyze the checkout flow issues in the latest report
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```
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## Documentation
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See `docs/` folder for:
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- GA4 event specifications
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- E-commerce dataLayer schemas
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- Form tracking patterns
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- Checkout flow sequences
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- Common issues and fixes
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## License
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MIT
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