directory changes and restructuring
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# SEO Audit Quick Reference Card
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## Instant Commands
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### Site Audits
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```
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Perform full SEO audit for https://example.com
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Check technical SEO for https://example.com
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Analyze robots.txt for example.com
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Validate sitemap at https://example.com/sitemap.xml
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```
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### Schema Operations
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```
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Validate schema markup on https://example.com
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Generate Organization schema for [Company Name], URL: [URL]
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Generate LocalBusiness schema for [Business Name], Address: [Address], Hours: [Hours]
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Generate Article schema for [Title], Author: [Name], Published: [Date]
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Generate FAQPage schema with these Q&As: [Questions and Answers]
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```
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### Performance
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```
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Check Core Web Vitals for https://example.com
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Analyze page speed issues on https://example.com
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```
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### Local SEO
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```
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Local SEO audit for [Business Name] in [City]
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Check NAP consistency for [Business Name]
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```
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### Competitive Analysis
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```
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Compare SEO between https://site1.com and https://site2.com
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Analyze top 10 results for "[keyword]"
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```
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### Export & Reporting
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```
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Export findings to Notion
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Create SEO audit report for [URL]
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Summarize audit findings with priorities
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```
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## Schema Validation Checklist
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### Organization
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- [ ] name (required)
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- [ ] url (required)
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- [ ] logo (recommended)
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- [ ] sameAs (recommended)
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- [ ] contactPoint (recommended)
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### LocalBusiness
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- [ ] name (required)
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- [ ] address (required)
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- [ ] telephone (recommended)
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- [ ] openingHours (recommended)
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- [ ] geo (recommended)
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### Article
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- [ ] headline (required)
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- [ ] author (required)
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- [ ] datePublished (required)
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- [ ] image (recommended)
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- [ ] publisher (recommended)
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### Product
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- [ ] name (required)
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- [ ] image (recommended)
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- [ ] description (recommended)
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- [ ] offers (recommended)
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### FAQPage
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- [ ] mainEntity (required)
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- [ ] Question with name (required)
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- [ ] acceptedAnswer (required)
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## Core Web Vitals Targets
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| Metric | Good | Improve | Poor |
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|--------|------|---------|------|
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| LCP | <2.5s | 2.5-4s | >4s |
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| CLS | <0.1 | 0.1-0.25 | >0.25 |
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| INP | <200ms | 200-500ms | >500ms |
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| FCP | <1.8s | 1.8-3s | >3s |
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| TTFB | <800ms | 800ms-1.8s | >1.8s |
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## Priority Levels
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| Priority | Examples |
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|----------|----------|
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| Critical | Site blocked, 5xx errors, no HTTPS |
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| High | Missing titles, schema errors, broken links |
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| Medium | Missing alt text, thin content, no OG tags |
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| Low | URL structure, minor schema issues |
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## Notion Database ID
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**OurDigital SEO Audit Log**: `2c8581e5-8a1e-8035-880b-e38cefc2f3ef`
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## MCP Tools Reference
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| Tool | Usage |
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|------|-------|
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| firecrawl_scrape | Single page analysis |
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| firecrawl_map | Site structure discovery |
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| firecrawl_crawl | Full site crawl |
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| perplexity search | Research & competitive analysis |
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| notion API-post-page | Create findings |
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| fetch | Get robots.txt, sitemap |
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