From 292cd132c23af96fc0ec6746c1894cf4d0b292b8 Mon Sep 17 00:00:00 2001 From: Andrew Yim Date: Mon, 6 Apr 2026 00:33:59 +0900 Subject: [PATCH] =?UTF-8?q?[brand]=20Core=20Values=20=EC=88=98=EC=A0=95:?= =?UTF-8?q?=20In-Action=20=EC=9C=A0=EC=A7=80=20(Performance-driven=20?= =?UTF-8?q?=E2=86=92=20In-Action=20=EB=B3=B5=EC=9B=90)?= MIME-Version: 1.0 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 8bit In-Action은 OurDigital 서비스 태그라인 체계의 핵심: SEO in Action, Brand in Action, Performance in Action, Data in Action Core Values 최종 확정: 마케팅 과학 / 실행 지향(In-Action) / 지속 성장 Co-Authored-By: Claude Opus 4.6 (1M context) --- custom-skills/01-ourdigital-brand-guide/README.md | 2 +- custom-skills/01-ourdigital-brand-guide/code/SKILL.md | 6 +++--- custom-skills/01-ourdigital-brand-guide/desktop/SKILL.md | 6 +++--- .../shared/references/brand-foundation.md | 2 +- .../claude-ai-export/individual/01-brand-guide.md | 4 ++-- .../claude-ai-export/ourdigital-skills-bundle.md | 2 +- 6 files changed, 11 insertions(+), 11 deletions(-) diff --git a/custom-skills/01-ourdigital-brand-guide/README.md b/custom-skills/01-ourdigital-brand-guide/README.md index 7f60a89..2a09545 100644 --- a/custom-skills/01-ourdigital-brand-guide/README.md +++ b/custom-skills/01-ourdigital-brand-guide/README.md @@ -53,7 +53,7 @@ Only activates with "ourdigital" keyword: ### Core Values - **Marketing Science** (마케팅 과학) - 근거 중심 의학 -- **Performance-driven** (실행 성과 중심) - 실행 가능한 처방 +- **In-Action** (실행 지향) - 실행 가능한 처방 - **Sustainable Growth** (지속 성장) - 체질 개선 ### Channel Tones diff --git a/custom-skills/01-ourdigital-brand-guide/code/SKILL.md b/custom-skills/01-ourdigital-brand-guide/code/SKILL.md index a426cb9..e2745dc 100644 --- a/custom-skills/01-ourdigital-brand-guide/code/SKILL.md +++ b/custom-skills/01-ourdigital-brand-guide/code/SKILL.md @@ -46,7 +46,7 @@ Philosophy: Precision + Empathy + Evidence | Value | Korean | Metaphor | |-------|--------|----------| | Marketing Science | 마케팅 과학 | 근거 중심 의학 | -| Performance-driven | 실행 성과 중심 | 실행 가능한 처방 | +| In-Action | 실행 지향 | 실행 가능한 처방 | | Sustainable Growth | 지속 성장 | 체질 개선 | ## Channel Tone @@ -111,7 +111,7 @@ Check content against: 1. ✓ Brand name correct (OurDigital Clinic, not Lab/연구소) 2. ✓ Channel tone match -3. ✓ Core values reflected (마케팅 과학, 실행 성과 중심, 지속 성장) +3. ✓ Core values reflected (마케팅 과학, 실행 지향, 지속 성장) 4. ✓ Philosophy alignment 5. ✓ Language style correct 6. ✓ Color palette used (#221814/#cedc00) @@ -141,7 +141,7 @@ SEO 진단 신청하기 | OurDigital Lab | OurDigital Clinic | 2026-04 rebranding | | 디지털 연구소 | 디지털 마케팅 클리닉 | Korean equivalent | | 데이터 중심 (Core Value) | — | Moved to D.intelligence | -| 실행 지향 / In-Action | 실행 성과 중심 / Performance-driven | Refined | +| 실행 지향 / In-Action | — | Retained (service tagline system) | | #1a1a2e | #221814 (O.Black) | Color correction | | #4ecdc4 | #cedc00 (O.Olive) | Color correction | | Poppins / Lora | Noto Sans KR / Inter | Font standardization | diff --git a/custom-skills/01-ourdigital-brand-guide/desktop/SKILL.md b/custom-skills/01-ourdigital-brand-guide/desktop/SKILL.md index b297fa2..7c148f7 100644 --- a/custom-skills/01-ourdigital-brand-guide/desktop/SKILL.md +++ b/custom-skills/01-ourdigital-brand-guide/desktop/SKILL.md @@ -48,7 +48,7 @@ Activate with "ourdigital" or "our" prefix: | 가치 | English | 클리닉 메타포 | |------|---------|--------------| | 마케팅 과학 | Marketing Science | 근거 중심 의학 | -| 실행 성과 중심 | Performance-driven | 실행 가능한 처방 | +| 실행 지향 | In-Action | 실행 가능한 처방 | | 지속 성장 | Sustainable Growth | 체질 개선 | ### Brand Philosophy @@ -120,7 +120,7 @@ When reviewing content, verify: 1. **Brand Name**: Uses OurDigital Clinic (not Lab/연구소)? 2. **Tone Match**: Does it match the channel's personality? -3. **Value Alignment**: Reflects Marketing Science, Performance-driven, Sustainable Growth? +3. **Value Alignment**: Reflects Marketing Science, In-Action, Sustainable Growth? 4. **Philosophy Check**: Precision + Empathy + Evidence present? 5. **Language Style**: Appropriate blend of Korean/English terms? 6. **Visual Consistency**: Uses approved color palette (#221814/#cedc00)? @@ -152,7 +152,7 @@ When reviewing content, verify: | OurDigital Lab | OurDigital Clinic | 2026-04 rebranding | | 디지털 연구소 | 디지털 마케팅 클리닉 | Korean equivalent | | 데이터 중심 (Core Value) | — | Moved to D.intelligence | -| 실행 지향 / In-Action | 실행 성과 중심 / Performance-driven | Refined | +| 실행 지향 / In-Action | — | Retained (service tagline system) | | #1a1a2e | #221814 (O.Black) | Color correction | | #4ecdc4 | #cedc00 (O.Olive) | Color correction | | Poppins / Lora | Noto Sans KR / Inter | Font standardization | diff --git a/custom-skills/01-ourdigital-brand-guide/shared/references/brand-foundation.md b/custom-skills/01-ourdigital-brand-guide/shared/references/brand-foundation.md index 779449b..532b815 100644 --- a/custom-skills/01-ourdigital-brand-guide/shared/references/brand-foundation.md +++ b/custom-skills/01-ourdigital-brand-guide/shared/references/brand-foundation.md @@ -19,7 +19,7 @@ Complete brand identity reference for OurDigital Clinic. | 가치 | English | 클리닉 메타포 | 설명 | |------|---------|--------------|------| | 마케팅 과학 | Marketing Science | 근거 중심 의학 | 검증된 방법론과 프레임워크 | -| 실행 성과 중심 | Performance-driven | 실행 가능한 처방 | 분석에서 끝나지 않는 실행력과 성과 | +| 실행 지향 | In-Action | 실행 가능한 처방 | 분석에서 끝나지 않는 실행력 | | 지속 성장 | Sustainable Growth | 체질 개선 | 일회성이 아닌 지속 가능한 성장 | ### Brand Philosophy diff --git a/custom-skills/_ourdigital-shared/claude-ai-export/individual/01-brand-guide.md b/custom-skills/_ourdigital-shared/claude-ai-export/individual/01-brand-guide.md index 95c538c..cd2ff6e 100644 --- a/custom-skills/_ourdigital-shared/claude-ai-export/individual/01-brand-guide.md +++ b/custom-skills/_ourdigital-shared/claude-ai-export/individual/01-brand-guide.md @@ -40,7 +40,7 @@ Activate with "ourdigital" or "our" prefix: | 가치 | English | 클리닉 메타포 | |------|---------|--------------| | 마케팅 과학 | Marketing Science | 근거 중심 의학 | -| 실행 성과 중심 | Performance-driven | 실행 가능한 처방 | +| 실행 지향 | In-Action | 실행 가능한 처방 | | 지속 성장 | Sustainable Growth | 체질 개선 | ### Brand Philosophy @@ -111,7 +111,7 @@ Activate with "ourdigital" or "our" prefix: When reviewing content, verify: 1. **Tone Match**: Does it match the channel's personality? -2. **Value Alignment**: Reflects Marketing Science, Performance-driven, Sustainable Growth? +2. **Value Alignment**: Reflects Marketing Science, In-Action, Sustainable Growth? 3. **Philosophy Check**: Precision + Empathy + Evidence present? 4. **Language Style**: Appropriate blend of Korean/English terms? 5. **Visual Consistency**: Uses approved color palette? diff --git a/custom-skills/_ourdigital-shared/claude-ai-export/ourdigital-skills-bundle.md b/custom-skills/_ourdigital-shared/claude-ai-export/ourdigital-skills-bundle.md index 30918cb..95b8e19 100644 --- a/custom-skills/_ourdigital-shared/claude-ai-export/ourdigital-skills-bundle.md +++ b/custom-skills/_ourdigital-shared/claude-ai-export/ourdigital-skills-bundle.md @@ -29,7 +29,7 @@ This file contains all 10 OurDigital skills for use in Claude.ai Projects. | 가치 | English | 메타포 | |------|---------|--------| | 마케팅 과학 | Marketing Science | 근거 중심 의학 | -| 실행 성과 중심 | Performance-driven | 실행 가능한 처방 | +| 실행 지향 | In-Action | 실행 가능한 처방 | | 지속 성장 | Sustainable Growth | 체질 개선 | ### Writing Style