diff --git a/.claude/commands/jamie-marketing-editor.md b/.claude/commands/jamie-marketing-editor.md new file mode 100644 index 0000000..f08fc6e --- /dev/null +++ b/.claude/commands/jamie-marketing-editor.md @@ -0,0 +1,40 @@ +--- +description: Jamie Clinic multi-channel marketing content editor with compliance checking +--- + +# Jamie Marketing Editor + +Marketing content across all Jamie Clinic digital channels: website, blog, SNS, ads, email, KakaoTalk. + +## Triggers +- "Jamie marketing", "제이미 마케팅" +- "광고 카피", "SNS 콘텐츠", "ad copy" + +## Scripts + +```bash +python code/scripts/compliance_checker.py --input draft.md +python code/scripts/compliance_checker.py --input draft.md --verbose --output report.json +``` + +## Channel Tone Guide +- **Website**: Professional, educational, trust-building +- **Blog**: Educational, accessible, SEO-optimized +- **Instagram**: Sensory, concise, trendy + hashtags +- **YouTube**: Professional, step-by-step with visuals +- **KakaoTalk**: Friendly, helpful, action-oriented +- **Ads**: Factual, compliant, no superlatives + +## Brand Pillars +- Safety, Naturalness, Transparency, Quality Assurance +- Key differentiators: director's personal care, 5-year AS, revision expertise + +## Compliance Rules (Korean Medical Ad Law) +- No exaggerated claims or guarantee language +- No patient testimonials +- No before/after comparisons without disclaimers +- No competitor comparisons +- Required side-effect and individual variation disclosures + +## Workflow +1. Define channel + audience -> 2. Generate content -> 3. Run compliance checker -> 4. Submit to jamie-brand-audit