Initial commit: Claude Skills Factory with 8 refined custom skills

Custom Skills (ourdigital-custom-skills/): - 00-ourdigital-visual-storytelling: Blog featured image prompt generator - 01-ourdigital-research-publisher: Research-to-publication workflow - 02-notion-organizer: Notion workspace management - 03-research-to-presentation: Notion research to PPT/Figma - 04-seo-gateway-strategist: SEO gateway page strategy planning - 05-gateway-page-content-builder: Gateway page content generation - 20-jamie-brand-editor: Jamie Clinic branded content GENERATION - 21-jamie-brand-guardian: Jamie Clinic content REVIEW & evaluation Refinements applied: - All skills converted to SKILL.md format with YAML frontmatter - Added version fields to all skills - Flattened nested folder structures - Removed packaging artifacts (.zip, .skill files) - Reorganized file structures (scripts/, references/, etc.) - Differentiated Jamie skills with clear roles 🤖 Generated with [Claude Code](https://claude.ai/code) Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
2025-12-10 17:56:04 +09:00
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+# Example: Competitor Analysis
+
+## User Request
+
+> "Research competitor pricing models and create a comparison document"
+
+## Workflow Execution
+
+### Step 1: Search for Competitor Information
+
+```
+Notion:notion-search
+query: "competitor pricing"
+query_type: "internal"
+filters: {
+  created_date_range: {
+    start_date: "2024-01-01"
+  }
+}
+```
+
+**Results Found:**
+- "Competitor Analysis - Stripe" (Product)
+- "Market Research Q3 2024" (Strategy)
+- "Pricing Strategy Discussion" (Product)
+- "Competitor Feature Matrix" (Product)
+
+### Step 2: Fetch and Analyze
+
+```
+Notion:notion-fetch for each page
+```
+
+**Extracted Information:**
+
+**Stripe**:
+- Pay-as-you-go: 2.9% + $0.30 per transaction
+- No monthly fees
+- Volume discounts available
+
+**Square**:
+- Pay-as-you-go: 2.6% + $0.10 per transaction
+- Monthly plan: $29/month with lower rates
+- Hardware costs separate
+
+**PayPal**:
+- Standard: 3.49% + $0.49 per transaction
+- Advanced: $30/month + 2.59% + $0.49
+- Multi-currency fees
+
+**Adyen**:
+- Interchange++ pricing model
+- Custom enterprise pricing
+- Setup and monthly fees apply
+
+### Step 3: Create Comparison Document
+
+```
+Notion:notion-create-pages
+
+pages: [{
+  properties: {
+    "title": "Competitor Pricing Analysis - Payment Processors"
+  },
+  content: "[Comparison document using template]"
+}]
+```
+
+## Output Document
+
+```markdown
+# Competitor Pricing Analysis - Payment Processors
+
+**Date**: October 14, 2025  
+**Research Team**: Product Strategy
+
+## Executive Summary
+
+We analyzed four major payment processor competitors: Stripe, Square, PayPal, and Adyen. Pricing models vary from simple pay-as-you-go (Stripe) to complex interchange-plus (Adyen). Key insight: All competitors offer volume discounts for high-transaction merchants, with breakpoints typically at $100K/month processing volume.
+
+## Comparison Matrix
+
+| Feature | Stripe | Square | PayPal | Adyen |
+|---------|--------|--------|--------|-------|
+| **Base Rate** | 2.9% + $0.30 | 2.6% + $0.10 | 3.49% + $0.49 | Interchange++ |
+| **Monthly Fee** | $0 | $0-29 | $0-30 | Custom |
+| **Volume Discounts** | Yes, >$80K | Yes, >$250K | Yes, >$100K | Yes, custom |
+| **Setup Fee** | $0 | $0 | $0 | $1,000-5,000 |
+| **Multi-currency** | 1% extra | 3% extra | 3-4% extra | Included |
+| **Chargeback Fee** | $15 | $15-25 | $20 | Custom |
+| **Target Market** | Startups-Enterprise | Small-Medium | Small-Medium | Enterprise |
+
+## Detailed Analysis
+
+### Stripe
+
+**Pricing Structure**:
+- **Standard**: 2.9% + $0.30 per successful card charge
+- **Volume discounts**: Available for businesses processing >$80,000/month
+- **International cards**: +1% fee
+- **Currency conversion**: 1% above market rate
+
+**Strengths**:
+- Simple, transparent pricing
+- No setup fees or monthly minimums
+- Excellent developer experience
+- Quick onboarding
+
+**Weaknesses**:
+- Higher per-transaction fee for high volume
+- Volume discounts less aggressive than Adyen
+
+**Best for**: Startups and growth-stage companies needing quick integration
+
+**Source**: <mention-page url="...">Competitor Analysis - Stripe</mention-page>
+
+### Square
+
+**Pricing Structure**:
+- **Pay-as-you-go**: 2.6% + $0.10 per tap, dip, or swipe
+- **Keyed-in**: 3.5% + $0.15
+- **Plus plan**: $29/month for lower rates (2.5% + $0.10)
+- **Premium plan**: Custom pricing
+
+**Strengths**:
+- Lowest per-transaction fee for in-person
+- All-in-one hardware + software
+- No long-term contracts
+
+**Weaknesses**:
+- Higher rates for online/keyed transactions
+- Hardware costs ($49-$299)
+- Less suitable for online-only businesses
+
+**Best for**: Brick-and-mortar retail and restaurants
+
+**Source**: <mention-page url="...">Market Research Q3 2024</mention-page>
+
+### PayPal
+
+**Pricing Structure**:
+- **Standard**: 3.49% + $0.49 per transaction
+- **Advanced**: $30/month + 2.59% + $0.49
+- **Payments Pro**: Additional $30/month for direct credit card processing
+
+**Strengths**:
+- Huge customer base (PayPal checkout)
+- Buyer protection increases trust
+- International reach (200+ countries)
+
+**Weaknesses**:
+- Highest per-transaction fees
+- Complex fee structure
+- Account holds and reserves common
+
+**Best for**: Businesses where PayPal brand trust matters (e-commerce, marketplaces)
+
+**Source**: <mention-page url="...">Pricing Strategy Discussion</mention-page>
+
+### Adyen
+
+**Pricing Structure**:
+- **Interchange++**: Actual interchange + scheme fees + fixed markup
+- **Setup fee**: $1,000-5,000 (negotiable)
+- **Monthly minimum**: Typically $10,000+ processing volume
+- **Per-transaction**: Interchange + 0.6% + $0.12 (example)
+
+**Strengths**:
+- Most transparent cost structure at scale
+- Lowest effective rate for high volume
+- True multi-currency (100+ currencies)
+- Direct connections to schemes
+
+**Weaknesses**:
+- Complex pricing requires analysis
+- High minimums ($10K+/month)
+- Longer integration time
+- Not suitable for small businesses
+
+**Best for**: Enterprise with $1M+/month processing volume
+
+**Source**: <mention-page url="...">Competitor Feature Matrix</mention-page>
+
+## Pricing Trends & Insights
+
+### Volume-Based Discounting
+All competitors offer discounts at scale:
+- **Entry point**: $80K-$250K/month processing
+- **Typical discount**: 10-30 basis points reduction
+- **Negotiation leverage**: Begins at $500K/month+
+
+### Hidden Costs to Consider
+
+| Cost Type | Stripe | Square | PayPal | Adyen |
+|-----------|--------|--------|--------|-------|
+| Chargeback | $15 | $15-25 | $20 | $15-25 |
+| Account verification | $0 | $0 | $0 | Varies |
+| PCI compliance | $0 | $0 | $0 | $0 |
+| Currency conversion | 1% | 3% | 3-4% | 0% |
+| Refund fees | Returned | Returned | Not returned | Varies |
+
+### Market Positioning
+
+```
+High Volume / Enterprise
+    ↑
+    |                    Adyen
+    |                      
+    |         Stripe             
+    |    
+    |  Square    PayPal
+    |
+    └──────────────────→
+      Small / Simple        Complex / International
+```
+
+## Strategic Implications
+
+### For Startups (<$100K/month)
+**Recommended**: Stripe
+- Lowest friction to start
+- No upfront costs
+- Great documentation
+- Acceptable rates at this scale
+
+### For Growing Companies ($100K-$1M/month)
+**Recommended**: Stripe or Square
+- Negotiate volume discounts
+- Evaluate interchange++ if international
+- Consider Square if in-person dominant
+
+### For Enterprises (>$1M/month)
+**Recommended**: Adyen or Negotiated Stripe
+- Interchange++ models save significantly
+- Direct scheme connections
+- Multi-region capabilities matter
+- ROI on integration complexity
+
+## Recommendations
+
+1. **Immediate**: Benchmark our current 2.8% + $0.25 against Stripe's standard
+2. **Short-term**: Request volume discount quote from Stripe at our current $150K/month
+3. **Long-term**: Evaluate Adyen when we cross $1M/month threshold
+
+## Next Steps
+
+- [ ] Request detailed pricing proposal from Stripe for volume discounts
+- [ ] Create pricing calculator comparing all 4 at different volume levels
+- [ ] Interview customers about payment method preferences
+- [ ] Analyze our transaction mix (domestic vs international, card types)
+
+## Sources
+
+### Primary Research
+- <mention-page url="...">Competitor Analysis - Stripe</mention-page>
+- <mention-page url="...">Market Research Q3 2024</mention-page>
+- <mention-page url="...">Pricing Strategy Discussion</mention-page>
+- <mention-page url="...">Competitor Feature Matrix</mention-page>
+
+### External References
+- Stripe.com pricing page (Oct 2025)
+- Square pricing documentation
+- PayPal merchant fees
+- Adyen pricing transparency report
+```
+
+## Key Success Factors
+
+1. **Structured comparison**: Matrix format for quick scanning
+2. **Multiple dimensions**: Price, features, target market
+3. **Strategic recommendations**: Not just data, but implications
+4. **Visual elements**: Table and positioning diagram
+5. **Actionable next steps**: Clear recommendations
+6. **Comprehensive sources**: Internal research + external validation
+
+## Workflow Pattern Demonstrated
+
+- **Date-filtered search** (recent information only)
+- **Multiple competitor synthesis** (4 different companies)
+- **Comparison template** (matrix + detailed analysis)
+- **Strategic layer** (implications and recommendations)
+- **Action-oriented** (next steps included)
+