Initial commit: Claude Skills Factory with 8 refined custom skills

Custom Skills (ourdigital-custom-skills/):
- 00-ourdigital-visual-storytelling: Blog featured image prompt generator
- 01-ourdigital-research-publisher: Research-to-publication workflow
- 02-notion-organizer: Notion workspace management
- 03-research-to-presentation: Notion research to PPT/Figma
- 04-seo-gateway-strategist: SEO gateway page strategy planning
- 05-gateway-page-content-builder: Gateway page content generation
- 20-jamie-brand-editor: Jamie Clinic branded content GENERATION
- 21-jamie-brand-guardian: Jamie Clinic content REVIEW & evaluation

Refinements applied:
- All skills converted to SKILL.md format with YAML frontmatter
- Added version fields to all skills
- Flattened nested folder structures
- Removed packaging artifacts (.zip, .skill files)
- Reorganized file structures (scripts/, references/, etc.)
- Differentiated Jamie skills with clear roles

🤖 Generated with [Claude Code](https://claude.ai/code)

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
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2025-12-10 17:56:04 +09:00
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# OurDigital Blog Style Guide
## Channel-Specific Voice & Tone
### blog.ourdigital.org (Korean)
**Voice**: 전문적이면서 친근한 선배 마케터
**Tone**: 실용적, 데이터 기반, 인사이트 중심
Writing patterns:
- 제목: 핵심 키워드 포함, 30자 이내
- 도입부: 독자의 고민/질문으로 시작
- 본문: 번호 매기기보다 소제목 활용
- 전문용어: 한글(영문) 형식 - 예: 검색엔진최적화(SEO)
- 문장: ~입니다/~습니다 경어체
- 단락: 3-4문장, 모바일 가독성 고려
Example opening:
```
"구글 상위 노출, 왜 이렇게 어려울까요?
많은 마케터들이 SEO에 시간을 투자하지만
결과가 보이지 않아 좌절합니다.
오늘은 실제로 효과를 본 전략 3가지를 공유합니다."
```
### journal.ourdigital.org (English)
**Voice**: Thoughtful industry analyst
**Tone**: Insightful, evidence-based, forward-looking
Writing patterns:
- Headlines: Clear value proposition, under 60 chars
- Opening: Hook with industry trend or data point
- Body: Structured arguments with supporting evidence
- Terminology: Define jargon on first use
- Style: Active voice, varied sentence length
- Paragraphs: 2-4 sentences for scannability
Example opening:
```
"The digital marketing landscape shifted dramatically in 2024.
With AI reshaping search behavior, traditional SEO metrics
no longer tell the full story. Here's what the data reveals—
and what it means for your strategy."
```
### ourstory.day (Korean)
**Voice**: 성찰하는 동료, 이야기꾼
**Tone**: 개인적, 진솔한, 영감을 주는
Writing patterns:
- 제목: 감성적, 질문형 또는 은유적
- 도입부: 개인 경험이나 장면 묘사로 시작
- 본문: 이야기 흐름, 대화체 허용
- 문장: ~해요/~네요 부드러운 경어체 가능
- 단락: 자유로운 길이, 호흡에 따라
- 마무리: 열린 질문 또는 여운
Example opening:
```
"새벽 5시, 아이를 깨우지 않으려 살금살금 책상에 앉았다.
화면에는 어제 작성한 리포트가 그대로 남아있었다.
'이게 정말 내가 하고 싶은 일인가?'
문득 그런 생각이 스쳤다."
```
### Medium (English)
**Voice**: Knowledgeable peer sharing discoveries
**Tone**: Conversational, practical, slightly informal
Writing patterns:
- Headlines: Curiosity-driven, specific numbers work well
- Opening: Personal anecdote or surprising fact
- Body: Mix of storytelling and practical advice
- Style: First person allowed, contractions okay
- Subheadings: Every 300-400 words
- Closing: Clear takeaway or call-to-action
Example opening:
```
"I've spent 15 years in digital marketing, and nothing
prepared me for what happened when AI entered the chat.
Last month, I ran an experiment that changed how I think
about content strategy entirely. Let me walk you through it."
```
## Universal Guidelines
### SEO Considerations
- Primary keyword in title and first 100 words
- Secondary keywords naturally distributed
- Meta description: 150-160 chars, action-oriented
- URL slug: Short, keyword-rich, no dates
- Alt text for all images
### Formatting Rules
- Use `##` for main sections, `###` for subsections
- Code blocks with language specification
- Blockquotes for key insights or quotes
- Bold for emphasis (sparingly)
- Lists only when truly listing items
### Citation Style
- Inline links preferred over footnotes
- Source attribution: "According to [Source Name](URL)..."
- Data citations: Include date of data
- Internal links: Reference related OurDigital posts
## Word Count Guidelines
| Channel | Target | Min | Max |
|---------|--------|-----|-----|
| blog.ourdigital.org | 1,500 | 1,000 | 2,500 |
| journal.ourdigital.org | 1,800 | 1,200 | 3,000 |
| ourstory.day | 1,000 | 500 | 2,000 |
| Medium | 1,500 | 800 | 2,500 |

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# Ghost Admin API Configuration
## Configured Channels
| Channel | Domain | API Status |
|---------|--------|------------|
| blog.ourdigital.org | Korean main blog | ✅ Configured |
| journal.ourdigital.org | English journal | ✅ Configured |
| ourstory.day | Personal essays | ✅ Configured |
## API Endpoints
Base URL pattern: `https://{domain}/ghost/api/admin/`
### Authentication
Ghost Admin API uses JWT tokens generated from Admin API keys.
```
Admin API Key Format: {id}:{secret}
- id: 24 hex characters
- secret: 64 hex characters
```
### Key Endpoints
| Endpoint | Method | Purpose |
|----------|--------|---------|
| `/posts/` | POST | Create new post |
| `/posts/{id}/` | PUT | Update existing post |
| `/images/upload/` | POST | Upload image |
| `/tags/` | GET/POST | Manage tags |
### Post Creation Payload
```json
{
"posts": [{
"title": "Post Title",
"html": "<p>Content in HTML</p>",
"status": "draft",
"tags": [{"name": "tag1"}, {"name": "tag2"}],
"feature_image": "https://...",
"meta_title": "SEO Title",
"meta_description": "SEO Description",
"og_title": "Social Title",
"og_description": "Social Description",
"published_at": "2024-01-15T09:00:00.000Z"
}]
}
```
### Status Options
- `draft`: Save without publishing
- `published`: Publish immediately
- `scheduled`: Schedule for future (requires `published_at`)
## Future Automation Opportunities
### Zapier Integration Points
1. **Trigger**: New Notion page in "Working with AI" → Create Ghost draft
2. **Trigger**: Ghost post published → Share to social channels
3. **Trigger**: New MD file in iCloud folder → Create Ghost draft
### n8n Workflow Ideas
1. Research complete → Auto-create drafts across all relevant channels
2. Scheduled publishing queue management
3. Cross-posting between Ghost instances
## Security Notes
- API keys stored in environment variables
- Never expose keys in code or logs
- Rotate keys if compromised
- Use separate keys for different integrations

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# Pre-Publishing Checklist
## Content Quality
### Writing
- [ ] Title is compelling and SEO-optimized
- [ ] Opening hook captures attention within first 3 sentences
- [ ] Clear thesis/value proposition stated early
- [ ] Logical flow between sections
- [ ] Strong conclusion with takeaway or CTA
- [ ] Proofread for typos and grammar (Ulysses phase)
### Accuracy
- [ ] All facts verified with sources
- [ ] Statistics include source and date
- [ ] Links tested and working
- [ ] No outdated information presented as current
- [ ] Technical accuracy reviewed
### Formatting
- [ ] Consistent heading hierarchy (H2 → H3 → H4)
- [ ] Paragraphs appropriately sized for readability
- [ ] Code blocks properly formatted with language tags
- [ ] Lists used only for actual list content
- [ ] Emphasis (bold/italic) used sparingly
## SEO Elements
### On-Page
- [ ] Primary keyword in title
- [ ] Primary keyword in first 100 words
- [ ] Secondary keywords naturally distributed
- [ ] URL slug: short, descriptive, keyword-rich
- [ ] Meta description: 150-160 chars, includes CTA
### Technical
- [ ] Internal links to related posts (2-3 minimum)
- [ ] External links to authoritative sources
- [ ] Alt text for all images
- [ ] Heading structure is semantic (one H1 only)
## Visual Elements (Web UI Phase)
### Featured Image
- [ ] High quality, relevant to content
- [ ] Proper dimensions for channel
- Ghost: 1200 x 630px recommended
- Medium: 1500 x 750px recommended
- [ ] Alt text added
- [ ] Copyright/license verified
### In-Post Images
- [ ] Compressed for web (< 200KB ideal)
- [ ] Descriptive filenames (not IMG_001.jpg)
- [ ] Captions added where helpful
- [ ] Alt text for accessibility
## Channel-Specific
### Ghost (blog.ourdigital.org, journal.ourdigital.org, ourstory.day)
**Before Publishing:**
- [ ] Tags assigned (3-5 relevant tags)
- [ ] Author profile selected
- [ ] Excerpt/custom snippet written
- [ ] Publication date/time set
- [ ] Email newsletter toggle reviewed
**Ghost Admin Settings:**
- [ ] Code injection (if needed): header/footer scripts
- [ ] Facebook/Twitter card preview checked
- [ ] Canonical URL set (if republishing)
### Medium
**Before Publishing:**
- [ ] Tags selected (max 5)
- [ ] Publication submitted to (if applicable)
- [ ] Subtitle/kicker written
- [ ] Reading time appears reasonable
- [ ] Preview in both web and mobile
**Medium-Specific:**
- [ ] No excessive self-promotion
- [ ] Paywall setting decided (member-only?)
- [ ] Cross-post canonical URL added (if from blog)
## Final Verification
### Preview Check
- [ ] Desktop preview looks correct
- [ ] Mobile preview is readable
- [ ] Links work in preview mode
- [ ] Images display properly
- [ ] Social share preview correct
### Publication
- [ ] Schedule vs. publish now decided
- [ ] Social sharing plan ready
- [ ] Newsletter inclusion decided
- [ ] Analytics tracking confirmed
## Post-Publication
### Immediate (within 1 hour)
- [ ] Verify live URL works
- [ ] Share to social channels
- [ ] Notify team/subscribers if relevant
### Follow-up (within 24-48 hours)
- [ ] Check initial engagement metrics
- [ ] Respond to comments
- [ ] Fix any reported issues
### Long-term (monthly)
- [ ] Review analytics performance
- [ ] Update outdated information
- [ ] Add internal links from newer posts

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# Research Frameworks
## Framework Selection Guide
| Topic Type | Framework | Best For |
|------------|-----------|----------|
| Trend analysis | STEEP + Timeline | Industry shifts, emerging tech |
| Problem-solution | Problem Tree | Pain points, how-to guides |
| Comparison | Feature Matrix | Tool reviews, option analysis |
| Strategy | SWOT + Action | Business recommendations |
| Technical | Layered Deep-Dive | Implementation guides |
## STEEP + Timeline Framework
For analyzing trends and industry changes:
```
S - Social: User behavior changes, demographics
T - Technological: New tools, platforms, capabilities
E - Economic: Market conditions, pricing trends
E - Environmental: Sustainability, resource factors
P - Political/Legal: Regulations, compliance
Timeline:
- Past (2-3 years): What changed?
- Present: Current state of play
- Future (1-2 years): Projections
```
## Problem Tree Framework
For diagnostic and solution-oriented research:
```
ROOT PROBLEM
├── Cause 1
│ ├── Sub-cause 1.1
│ └── Sub-cause 1.2
├── Cause 2
│ └── Sub-cause 2.1
└── Cause 3
SOLUTIONS
├── Solution A → addresses Cause 1
├── Solution B → addresses Cause 2
└── Solution C → addresses Cause 3
```
## Feature Matrix Framework
For comparisons and evaluations:
```
| Criteria | Option A | Option B | Option C | Weight |
|----------|----------|----------|----------|--------|
| Feature 1 | ⭐⭐⭐ | ⭐⭐ | ⭐⭐⭐ | High |
| Feature 2 | ⭐⭐ | ⭐⭐⭐ | ⭐ | Medium |
| Feature 3 | ⭐ | ⭐⭐ | ⭐⭐⭐ | Low |
| Price | $$$ | $$ | $ | High |
Weighted Score: Calculate based on importance
Recommendation: Based on user's priority
```
## Layered Deep-Dive Framework
For technical and implementation topics:
```
Layer 1: Concept (What is it?)
- Definition
- Key components
- How it works (simplified)
Layer 2: Context (Why does it matter?)
- Business value
- Use cases
- When to use vs. alternatives
Layer 3: Implementation (How to do it?)
- Prerequisites
- Step-by-step process
- Code/configuration examples
Layer 4: Optimization (How to do it well?)
- Best practices
- Common pitfalls
- Advanced techniques
Layer 5: Measurement (How to know it works?)
- Success metrics
- Monitoring approach
- Iteration guidance
```
## Research Question Templates
### Exploratory Questions
- "What is the current state of [topic]?"
- "How has [topic] evolved in the past [timeframe]?"
- "Who are the key players/stakeholders in [topic]?"
### Analytical Questions
- "What factors drive [outcome] in [context]?"
- "How does [variable A] affect [variable B]?"
- "What patterns emerge when comparing [X] and [Y]?"
### Evaluative Questions
- "What are the strengths and limitations of [approach]?"
- "How effective is [solution] for [problem]?"
- "What criteria should guide [decision]?"
### Practical Questions
- "How can [audience] implement [solution]?"
- "What resources are needed for [action]?"
- "What are the risks and mitigations for [approach]?"
## Source Priority
1. **Primary**: Official documentation, research papers, authoritative reports
2. **Secondary**: Industry publications, expert analysis, case studies
3. **Tertiary**: News articles, blog posts, community discussions
Always cross-reference claims across multiple source types.
## Data Quality Checklist
- [ ] Source credibility verified
- [ ] Publication date recent (within context)
- [ ] Statistics include sample size/methodology
- [ ] Claims are falsifiable/verifiable
- [ ] Potential biases identified
- [ ] Conflicting viewpoints considered