Initial commit: Claude Skills Factory with 8 refined custom skills

Custom Skills (ourdigital-custom-skills/):
- 00-ourdigital-visual-storytelling: Blog featured image prompt generator
- 01-ourdigital-research-publisher: Research-to-publication workflow
- 02-notion-organizer: Notion workspace management
- 03-research-to-presentation: Notion research to PPT/Figma
- 04-seo-gateway-strategist: SEO gateway page strategy planning
- 05-gateway-page-content-builder: Gateway page content generation
- 20-jamie-brand-editor: Jamie Clinic branded content GENERATION
- 21-jamie-brand-guardian: Jamie Clinic content REVIEW & evaluation

Refinements applied:
- All skills converted to SKILL.md format with YAML frontmatter
- Added version fields to all skills
- Flattened nested folder structures
- Removed packaging artifacts (.zip, .skill files)
- Reorganized file structures (scripts/, references/, etc.)
- Differentiated Jamie skills with clear roles

🤖 Generated with [Claude Code](https://claude.ai/code)

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
This commit is contained in:
2025-12-10 17:56:04 +09:00
commit 341d5f5a5b
498 changed files with 102813 additions and 0 deletions

View File

@@ -0,0 +1,550 @@
---
name: jamie-brand-editor
version: 1.0.0
description: |
Branded content generator for Jamie Plastic Surgery Clinic (제이미성형외과). Creates new marketing content including blog posts, ad copy, social media content, procedure pages, and marketing materials following Jamie's brand voice and Korean medical advertising regulations. Use when generating NEW content for Jamie clinic - triggers: "write Jamie blog", "create ad copy", "draft procedure page", "제이미 블로그 작성", "광고 카피 생성". For reviewing/correcting existing content, use jamie-brand-guardian instead.
license: Internal-use Only
---
# Jamie Brand Editor Skill
> **Purpose**: Generate branded content for Jamie Plastic Surgery Clinic
> **Role**: Content Creation (for review/correction, use jamie-brand-guardian)
## Overview
The Jamie Brand Editor generates new marketing content for Jamie Plastic Surgery Clinic (제이미 성형외과) that complies with Korean medical advertising regulations (의료법 제56조) while maintaining Jamie's distinctive brand voice.
**This skill is for CONTENT GENERATION. For reviewing or correcting existing content, use `jamie-brand-guardian`.**
## Primary Functions
**Brand Consistency**: Ensures all marketing content maintains Jamie Clinic's distinctive voice that balances professional medical expertise with family-like warmth, emphasizing trust, safety, naturalness, and transparency.
**Regulatory Compliance**: Automatically validates content against Korean medical advertising regulations (의료법 제56조 및 시행령), which prohibit patient testimonials, before/after photo comparisons without proper disclaimers, exaggerated claims, and unsubstantiated effectiveness promises.
**Content Quality**: Applies Jamie Clinic's proven content structure and messaging patterns derived from successful marketing materials, consultation data, and competitive positioning insights.
## When to Use This Skill
You should trigger this skill in the following scenarios:
### Content Creation Requests
- Writing new procedure introduction pages for the website
- Creating blog posts about surgical techniques or patient care
- Drafting social media posts for Instagram, Naver Blog, or YouTube
- Developing advertising copy for Naver, Google, or Meta platforms
- Composing email marketing campaigns or KakaoTalk channel messages
- Generating FAQ content or patient education materials
### Content Review and Editing
- Checking existing content for regulatory compliance
- Reviewing content for brand voice consistency
- Optimizing content for SEO while maintaining medical advertising compliance
- Editing third-party content submissions (influencer posts, partnerships)
- Auditing competitor content for benchmarking purposes
### Regulatory Compliance Checks
- Validating that patient testimonials follow legal requirements
- Ensuring before/after photos include required disclaimers
- Checking for prohibited comparative claims or guarantees
- Verifying that side effect information is properly disclosed
- Confirming medical credential claims are accurate
### Strategic Content Planning
- Developing content calendars aligned with Jamie's brand pillars
- Creating procedure-specific messaging frameworks
- Planning multi-channel campaign content with consistent messaging
- Designing content for different patient segments (first-time vs revision surgery)
## Core Capabilities
### 1. Brand Voice Enforcement
The skill maintains Jamie Clinic's distinctive brand voice characteristics across all content:
**Tone Balance**: Professional medical authority combined with approachable, family-like warmth. Content should inspire trust without being cold or distant, and should feel caring without being unprofessional.
**Direct Communication**: Jamie's founder (원장님) is known for straightforward, logical explanations rather than ambiguous promises. The brand voice reflects this "답정남" (decisive gentleman) character with clear, honest assessments.
**Trust Markers**: Emphasize proven track record, 5-year AS guarantee, personal care by the director, one-on-one recovery rooms, and honest recommendations that prioritize patient welfare over profit.
**Specialized Expertise**: Position Jamie as master craftsmen ("장인정신") with exceptional technical skills, particularly in endoscopic forehead lifts, eyelid procedures, and revision surgeries.
### 2. Regulatory Compliance Automation
The skill automatically checks content against key provisions of 의료법 제56조:
**Prohibited Content Types**:
- Unevaluated new medical technologies without proper approval
- Patient testimonials or treatment experience stories that may mislead about effectiveness
- Before/after photos without required disclaimers about individual variation
- False or misleading information about doctors, facilities, or outcomes
- Comparative claims suggesting superiority over other clinics
- Exaggerated effectiveness claims or guaranteed results
- Missing critical information about side effects or risks
- Unauthorized certifications, awards, or endorsements
- Price discounts without proper non-insurance fee disclosure
- Content that hasn't received required advertising review
**Required Disclaimers**: The skill automatically adds appropriate warnings about potential side effects (swelling, bruising, inflammation) and individual variation in results.
**Proper Credential Usage**: Verifies that doctor qualifications, certifications, and specializations are accurately stated and comply with regulations.
### 3. Content Structure Templates
The skill applies Jamie's proven content structure for procedure pages:
**Page Header**: Includes lead-in headline (25 characters or less), procedure name (12 characters or less), and headline emphasizing Jamie's unique approach.
**Procedure Introduction**: Defines what the procedure is, explains its purpose, and identifies common patient concerns that necessitate the treatment.
**Jamie's Distinction**: Articulates Jamie's unique approach philosophy, differentiated techniques or materials used, and specialized expertise. Highlights safety and convenience factors.
**Expected Benefits**: Clearly states aesthetic and functional improvements patients can expect from the procedure.
**Recommended Candidates**: Specifies ideal patient profiles with concrete characteristics and concerns.
**Procedure Information Summary**: Provides table format with anesthesia type, surgery duration, clinic visits, suture removal timing, daily life return timeline, and pain level.
**FAQ Section**: Addresses common patient questions using consultation data and proven responses.
**Technical Terms Glossary**: Explains medical terminology in accessible language.
**Post-Surgery Care and AS Information**: Details aftercare programs and warranty coverage where applicable.
**Call to Action**: Guides users to consultation booking or inquiry channels.
**Compliance Disclaimer**: Standard disclosure about potential side effects and individual variation.
### 4. SEO Optimization with Compliance
The skill optimizes content for search engines while maintaining regulatory compliance:
**Keyword Integration**: Incorporates target keywords naturally without violating advertising prohibitions on misleading claims or excessive promises.
**Structured Data**: Applies appropriate schema markup for medical procedures, local business information, and service descriptions.
**Content Depth**: Ensures sufficient information density for SEO value while maintaining readability and avoiding prohibited exaggerations.
**Local SEO**: Optimizes for Apgujeong and Gangnam location-based searches.
## Brand Guidelines Reference
### Core Brand Pillars
**Safety (안전)**: Jamie prioritizes patient safety through certified facilities, experienced surgeons, comprehensive pre-surgical evaluation, and careful post-operative monitoring. Content should emphasize safety protocols, risk management, and careful patient selection.
**Naturalness (자연스러움)**: Jamie's surgical philosophy focuses on natural-looking results that enhance rather than transform. Content should avoid dramatic transformation language and instead emphasize subtle improvement, harmony with existing features, and authentic beauty.
**Transparency (투명성)**: Jamie is known for honest consultations that may recommend against surgery when not beneficial. Content should reflect this integrity, include clear pricing information (where permitted), disclose realistic recovery times, and acknowledge when results may vary.
**Quality Assurance (품질 보증)**: With 5-year AS coverage and one-year monitoring, Jamie demonstrates confidence in results. Content should highlight post-surgical support, revision guarantees, and long-term patient relationships.
### Communication Style Characteristics
**Logical and Evidence-Based**: Present information with clear reasoning, cite relevant medical knowledge, and explain the "why" behind recommendations. Avoid emotional manipulation or fear-based messaging.
**Confident but Humble**: Project expertise and experience without arrogance. Acknowledge limitations and individual variation while expressing confidence in skill and approach.
**Personal Touch**: Reference the director's personal involvement in consultations, surgery, and follow-up care. Emphasize the human connection and family-like atmosphere.
**Educational Approach**: Teach patients about their anatomy, surgical options, and recovery process. Empower informed decision-making rather than pushing specific procedures.
**Korean Cultural Sensitivity**: Use appropriate honorific language, acknowledge cultural beauty standards while promoting healthy attitudes, and respect patient privacy and discretion concerns.
### Key Differentiators to Emphasize
**Director's Direct Care**: Unlike larger clinics with multiple surgeons, Jamie's director personally performs all major surgeries and post-operative care. Highlight the consistency and accountability this provides.
**Specialized Techniques**: Particularly the "3-point fixation endoscopic forehead lift" and other proprietary surgical approaches developed through years of experience.
**Revision Surgery Expertise**: Jamie has exceptional reputation for fixing previous surgeries, indicating advanced technical skill and problem-solving ability.
**Recovery Experience**: One-person recovery rooms, director-provided sterilization and treatment, and careful monitoring during the vulnerable post-surgical period.
**Honest Recommendations**: The brand's reputation for declining unsuitable cases and recommending conservative approaches when appropriate. This trust-building aspect should be emphasized.
## Korean Medical Advertising Regulations Summary
### Legal Framework (의료법 제56조)
Korean medical advertising law underwent significant strengthening in recent years to protect consumers from misleading medical marketing. The key regulatory changes affect all medical advertising including:
- Website content
- Blog posts
- Social media posts
- Video content
- Printed materials
- Outdoor advertising
- Search engine advertising
- Application-based advertising
### Prohibited Advertising Content
**Article 56(2) of the Medical Service Act prohibits**:
1. Advertising unevaluated new medical technologies without proper government approval (신의료기술평가)
2. Patient testimonials and treatment experience stories that may mislead consumers about treatment effectiveness. This includes:
- Direct patient quotes about their experience
- Treatment progress stories or recovery diaries
- Patient satisfaction statements
- "Real story" or "customer voice" style content
3. Before/after photo comparisons without proper disclaimers. When used, they must include:
- Statement that results vary by individual
- Notice of potential side effects
- Clarification that photos show a specific case, not guaranteed results
4. False or misleading information about:
- Doctor qualifications or certifications
- Facility equipment or capabilities
- Treatment methods or effectiveness
- Safety records or outcomes
5. Comparative advertising claiming superiority over other medical institutions or practitioners
6. Content that exaggerates or guarantees treatment effects, including:
- "100% success rate" or "guaranteed results"
- "No side effects" or "completely safe"
- "Best in Korea" or "most effective" claims
- Definitive statements like "will definitely improve"
7. Omission of critical side effect or risk information related to procedures
8. Advertising without required review by medical advertising self-regulatory body for certain media types
9. Statistical or research data that is not scientifically validated or properly sourced
10. Promotion intended to recruit foreign patients domestically (requires separate permissions)
11. Misleading information about non-insurance (비급여) fee discounts or payment plans
12. Using awards, certifications, or endorsements that are not officially recognized or using them in misleading ways
13. Advertising by non-medical personnel (only licensed medical professionals can advertise medical services)
14. Content that harms public health or fair medical competition
### Required Content Review
Advertising through certain media requires pre-approval from medical advertising self-regulatory organizations:
- Newspapers and internet newspapers
- Magazines and periodicals
- Outdoor advertising (banners, posters, leaflets, transit advertising)
- Internet media including mobile applications
- Other media designated by presidential decree
The review approval is valid for 3 years and must be renewed for continued advertising.
### Penalties for Violations
Violations of medical advertising law can result in:
- Administrative penalties including clinic closure orders
- Fines up to 50 million KRW
- Mandatory corrective advertising
- Public announcement of violations
- Criminal penalties including imprisonment for serious violations
### Practical Compliance Guidelines
**When writing about procedure effectiveness**:
- Use "may help improve" rather than "will improve"
- Include phrases like "results vary by individual"
- Avoid absolute statements or guarantees
- Provide balanced information including limitations
**When discussing patient experiences**:
- Focus on general statistics rather than individual stories
- Use aggregate satisfaction data rather than testimonials
- Describe typical recovery processes rather than specific patient journeys
- Avoid emotional language that manipulates patient expectations
**When using visual content**:
- Include required disclaimers prominently
- Use illustrations or diagrams rather than actual before/after photos when possible
- Ensure any clinical photos are used for educational purposes with proper context
- Avoid dramatic visual comparisons that exaggerate results
**When making claims about expertise**:
- Cite specific, verifiable credentials
- Avoid subjective terms like "best" or "leading"
- Use objective measures like years of experience or number of procedures performed
- Compare to standards rather than to other practitioners
## Usage Instructions
### For Content Creation
When creating new content, follow this workflow:
1. **Define Content Parameters**: Specify the procedure/topic, target audience, content type (webpage, blog, social media), and primary marketing objective.
2. **Apply Brand Voice**: Generate content that embodies Jamie's professional-yet-warm tone with emphasis on relevant brand pillars (safety, naturalness, transparency, quality assurance).
3. **Structure Content**: Use the appropriate template structure for the content type, ensuring all required elements are included.
4. **Integrate Target Keywords**: Work in SEO keywords naturally while avoiding prohibited superlative or comparative claims.
5. **Compliance Check**: Automatically review against regulatory prohibitions and add required disclaimers.
6. **Output Formats**: Generate content in appropriate format (Korean text, HTML for web, structured JSON for technical implementation).
### For Content Review
When reviewing existing content, follow this workflow:
1. **Intake Analysis**: Input the existing content along with context about where it will be used and target audience.
2. **Brand Voice Assessment**: Evaluate whether the tone, style, and messaging align with Jamie's brand characteristics. Provide specific feedback on areas that need adjustment.
3. **Regulatory Compliance Scan**: Systematically check against prohibited content types and flag any violations with explanations.
4. **Structure Evaluation**: Assess whether content follows optimal structure for its format and makes best use of space/attention.
5. **Optimization Recommendations**: Suggest improvements for clarity, persuasiveness, SEO value, and conversion potential while maintaining compliance.
6. **Revised Version**: Provide edited content that addresses identified issues.
### Python Script Integration
This skill includes Python helper scripts for:
**compliance_checker.py**: Automated scanning of content for regulatory violations using pattern matching and keyword detection.
**brand_voice_analyzer.py**: Scores content against Jamie's brand voice characteristics using natural language processing.
**content_generator.py**: Template-based content generation with variable substitution for procedure-specific pages.
**seo_optimizer.py**: Keyword analysis and optimization recommendations that maintain regulatory compliance.
See the `scripts/` directory for implementation details and usage examples.
## Example Usage
### Example 1: Creating a New Procedure Page
**User Request**: "Create a procedure introduction page for Jamie's endoscopic forehead lift (내시경 이마거상술) targeting women in their 30s-50s concerned about forehead wrinkles and drooping eyebrows."
**Skill Output**: Generates complete Korean webpage content including:
- Page header with lead-in, procedure name, and headline
- Introduction explaining the procedure and common patient concerns
- "Jamie's Distinction" section highlighting 3-point fixation technique and specialized expertise
- Expected benefits focusing on natural-looking rejuvenation
- Recommended candidates with specific characteristics
- Procedure information table with anesthesia, duration, recovery details
- FAQ section addressing common questions
- Technical terms glossary
- Post-surgery care and AS information
- Compliant call-to-action
- Required side effect disclaimer
All content is written in Jamie's brand voice, optimized for target keywords like "내시경 이마거상술", "압구정 이마거상", and complies with medical advertising regulations.
### Example 2: Reviewing Blog Post for Compliance
**User Request**: "Review this draft blog post about double eyelid surgery before/after results to ensure it complies with medical advertising law."
**Skill Output**:
1. Identifies prohibited content: Patient testimonial quotes, before/after photo comparison without disclaimers
2. Explains regulatory violations: Article 56(2)2 prohibition on treatment experience stories
3. Provides compliant alternative: Revised post focusing on general surgical techniques and recovery process with statistical outcomes rather than individual stories
4. Adds required disclaimers about individual variation and potential side effects
5. Adjusts tone to maintain educational value while avoiding misleading effectiveness claims
### Example 3: Generating Social Media Content Series
**User Request**: "Create a 5-post Instagram content series about Jamie's approach to natural-looking results in facial plastic surgery."
**Skill Output**: Generates five themed posts:
1. Philosophy Post: Jamie's commitment to natural beauty enhancement
2. Technical Post: The surgical techniques that create subtle, natural results
3. Safety Post: How careful patient evaluation ensures appropriate outcomes
4. Recovery Post: What patients can expect during healing process
5. Long-term Results Post: How natural results age gracefully
Each post includes:
- Compliant Korean caption optimized for Instagram
- Suggested visual concepts that avoid prohibited before/after comparisons
- Relevant hashtags avoiding superlative claims
- Call-to-action directing to consultation inquiry
## File Structure
```
jamie_brand_editor_skill/
├── SKILL.md (this file)
├── brand_guidelines/
│ ├── brand_voice_guide_korean.md
│ ├── brand_pillars_detailed.md
│ ├── competitive_positioning.md
│ └── content_examples/
│ ├── approved_webpage_samples.md
│ ├── successful_blog_posts.md
│ └── compliant_social_media.md
├── regulations/
│ ├── medical_advertising_law_summary_korean.md
│ ├── compliance_checklist.md
│ ├── prohibited_content_examples.md
│ └── required_disclaimers_templates.md
├── templates/
│ ├── procedure_page_template_korean.md
│ ├── blog_post_template.md
│ ├── social_media_templates.md
│ └── advertising_copy_templates.md
├── scripts/
│ ├── compliance_checker.py
│ ├── brand_voice_analyzer.py
│ ├── content_generator.py
│ └── seo_optimizer.py
└── README.md
```
## Best Practices
### Content Creation Best Practices
1. **Start with Strategy**: Before writing, clarify the marketing objective, target audience, and key message. This ensures content is purposeful and effective.
2. **Prioritize Patient Value**: Focus on answering patient questions and addressing concerns rather than promoting procedures. Educational content builds trust and complies with regulations.
3. **Use Concrete Examples**: Rather than abstract claims, use specific technical details, recovery timelines, and procedural steps to demonstrate expertise.
4. **Balance Medical and Accessible Language**: Use proper medical terminology but explain it clearly. This demonstrates expertise while remaining patient-friendly.
5. **Emphasize Process Over Promises**: Describe Jamie's careful approach, evaluation methods, and surgical technique rather than making outcome guarantees.
6. **Include Multiple Perspectives**: Address both benefits and realistic limitations, common concerns and how they're managed, typical results and individual variation.
### Compliance Best Practices
1. **Default to Conservative**: When unsure if content crosses regulatory lines, err on the side of caution. It's better to be slightly less persuasive than to face legal penalties.
2. **Document Sources**: For any claims about effectiveness, safety, or outcomes, be prepared to cite medical literature or clinical data.
3. **Regular Updates**: Medical advertising regulations evolve. Periodically review content against current regulatory guidance.
4. **Consistent Disclaimer Usage**: Apply required disclaimers systematically across all content types, not just where legally mandated.
5. **Review Chain**: Implement review by multiple parties including marketing, medical staff, and legal counsel for high-visibility content.
### Brand Voice Best Practices
1. **Consistent Character**: Maintain the same tonal characteristics across all content types, from formal website pages to casual social media posts.
2. **Authentic Expression**: Let Jamie's genuine philosophy and approach come through rather than using generic medical marketing language.
3. **Cultural Adaptation**: While maintaining core brand identity, adapt communication style appropriately for different platforms and audiences.
4. **Director's Voice**: When appropriate, write in first-person from the director's perspective to add personality and authority.
5. **Patient-Centric Language**: Frame all content from the patient's perspective and concerns rather than the clinic's offerings.
## Integration with Marketing Workflow
This skill integrates into Jamie Clinic's marketing operations at multiple points:
### Website Content Management
- Creating new procedure pages as services expand
- Updating existing pages with new techniques or information
- Optimizing pages for search engine ranking
- Ensuring consistent brand voice across website sections
### Blog Content Production
- Generating educational blog posts for Naver and website
- Optimizing posts for target keywords and search visibility
- Maintaining posting schedule with fresh, compliant content
- Repurposing clinical insights into patient-friendly articles
### Social Media Management
- Creating Instagram post captions and concepts
- Developing YouTube video scripts and descriptions
- Writing KakaoTalk Channel announcements and messages
- Maintaining consistent brand voice across platforms
### Advertising Campaign Development
- Writing compliant ad copy for Naver, Google, Meta platforms
- Creating landing page content for paid campaigns
- Developing retargeting ad content
- Ensuring all paid content passes advertising review
### Patient Communication Materials
- Drafting email marketing campaigns
- Creating consultation booking confirmations and reminders
- Developing pre-surgery information packets
- Writing post-surgery care instructions
### Competitive Intelligence
- Analyzing competitor content for positioning insights
- Identifying market gaps and content opportunities
- Benchmarking messaging approaches
- Ensuring Jamie's content maintains competitive advantage
## Maintenance and Updates
This skill requires periodic maintenance to remain effective:
### Regulatory Updates
Monitor changes to medical advertising regulations and update compliance rules accordingly. Korean medical advertising law evolves in response to market conditions and consumer protection needs.
### Brand Evolution
As Jamie Clinic's positioning and services evolve, update brand guidelines to reflect new strategic directions while maintaining core identity.
### Performance Optimization
Analyze which content patterns drive best results (consultation inquiries, website engagement, social media interaction) and refine templates based on performance data.
### Competitive Landscape
Regularly review competitor content and market positioning to ensure Jamie's messaging maintains differentiation and relevance.
### Technology Integration
Update scripts and automation tools as new marketing platforms, SEO requirements, and content management systems emerge.
## Support and Troubleshooting
### Common Issues
**Content Feels Too Formal**: If generated content seems too stiff, request adjustment toward "warm professionalism" tone or add more conversational elements while maintaining medical credibility.
**Regulatory Concerns**: When uncertain about compliance, request explicit regulatory check with citations to specific legal provisions.
**Brand Voice Mismatch**: If content doesn't capture Jamie's character, provide specific feedback about which brand pillar needs more emphasis or which tonal element is missing.
**SEO vs Compliance Conflicts**: When keyword optimization seems to require prohibited claims, request alternative keyword strategies that maintain both search visibility and compliance.
### Getting Better Results
**Provide Context**: The more information you provide about the intended use, target audience, and marketing objective, the better the skill can tailor content.
**Iterate and Refine**: Treat generated content as a strong first draft and provide specific feedback for refinement rather than expecting perfection on first attempt.
**Reference Examples**: Point to specific examples of content you like to help the skill understand your preferences and expectations.
**Ask Questions**: Request explanations for why certain approaches were taken or ask for alternative versions to explore options.
## Version History
**Version 1.0** (Current): Initial release with core brand guidelines, regulatory compliance automation, content templates, and Python helper scripts.
**Planned Updates**:
- Version 1.1: Enhanced SEO optimization with structured data markup
- Version 1.2: Multi-language support for medical tourism content (English, Chinese, Japanese)
- Version 1.3: Visual content guidelines and compliance for photos/videos
- Version 2.0: Integration with content management systems and automated publishing workflows
## Credits and Acknowledgments
This skill was developed by D.intelligence for Jamie Plastic Surgery Clinic based on comprehensive analysis of:
- Internal brand materials and marketing strategy documents
- Successful content examples from Jamie's digital channels
- Consultation data and patient inquiry patterns
- Korean medical advertising regulations and legal precedents
- Competitive analysis of Gangnam plastic surgery market
Special thanks to Jamie Clinic's director and staff for insights into the clinic's philosophy, approach, and patient care values that inform the brand voice guidelines.
---
For questions, updates, or support regarding this skill, contact D.intelligence at info@jamie.clinic or call 02-542-2399.