Rebuild estimate engine to effort-based SOW model

Replace flat per-service ranges with OurDigital's real quoting model (role_rate × billing_rate 0.70 × standard hours), sourced from the 06_Working Template quotes: - rate_card.yaml: role rate card, billing/basis/terms, tools, scaling bands - sow_templates.yaml: basic + treatment task-hour templates - estimate.py: assemble SOW from findings, scale Technical/On-page hours by properties_total, 제안가 = 합계 floored to 500k - build_deck.py: estimate slide shows module 소계 + 제안가 (point) - findings_to_service.md / SKILL.md / DESIGN.md: synced to new model Validated: reproduces real Basic ₩10.5M and Treatment ₩25.0M exactly; SHR (25 properties) scales to ₩71.5M, L'Escape (1) = ₩25.0M. Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
2026-05-28 00:51:52 +09:00
parent 01201ee4a2
commit 5f66f57a8e
7 changed files with 343 additions and 269 deletions
--- a/custom-skills/95-ourdigital-presales-seo/references/rate_card.yaml
+++ b/custom-skills/95-ourdigital-presales-seo/references/rate_card.yaml
@@ -1,63 +1,57 @@
-# OurDigital service rate card — single source for estimate.py
-# Mirrors the ourdigital-backoffice quote ranges. Values are KRW, treated as
-# pre-sales estimate RANGES (finalize after a precise diagnostic with access).
-quote_prefix: OD          # quote number format: OD-YYYY-NNN
+# OurDigital / D.intelligence — rate card (effort-based)
+# Source of truth: 06_Working Template 견적서 (Google Drive), 2026-05.
+# Model: 비용 = 시간단가(role) × 청구율(billing_rate) × 표준 업무시간(hours).
+# Estimates are assembled bottom-up from sow_templates.yaml. Keep PRIVATE.
+
+company:
+  legal_name: "(주)디인텔리전스 (D.intelligence Lab)"
+  brand: "OurDigital"
+  ceo: "임명재"
+  contact: "info@ourdigital.org"
+  address: "경기도 성남시 수정구 창업로 43 판교글로벌비즈센터 업무동 1층 128호"
+
+quote_prefix: OD                 # OD-YYYY-NNN
 currency: KRW

-services:
-  technical_audit:
-    label_ko: "Technical Audit / 기술 SEO 진단"
-    unit: one_time          # one_time | monthly | project
-    min: 3000000
-    max: 5000000
-  technical_remediation:
-    label_ko: "기술 개선 실행 (sitemap/CWV/SSR)"
-    unit: project
-    min: 3000000
-    max: 8000000
-  onpage_entity:
-    label_ko: "On-Page / Entity Optimization (월 운영)"
-    unit: monthly
-    min: 1500000
-    max: 3000000
-  schema_build:
-    label_ko: "구조화 데이터(Schema) 구축 (1회)"
-    unit: one_time
-    min: 2000000
-    max: 4000000
-  local_seo:
-    label_ko: "Local SEO (프로퍼티 로컬 최적화)"
-    unit: monthly
-    min: 1000000
-    max: 2000000
-  gtm_setup:
-    label_ko: "GTM Setup / 태그 관리 구축"
-    unit: project
-    min: 2000000
-    max: 4000000
-  ga4_impl:
-    label_ko: "GA4 Implementation / 분석 환경 구축"
-    unit: project
-    min: 1500000
-    max: 3000000
-  dashboard:
-    label_ko: "Dashboard Development / 대시보드 개발"
-    unit: project
-    min: 3000000
-    max: 6000000
+billing_rate: 0.70               # 청구율 표준 70%
+billing_rate_floor: 0.60         # 협상 시 -10%p 까지(>10%p 조정은 CEO/CFO 승인)
+basis:
+  hours_per_day: 8               # 일 8시간
+  weeks_per_month: 4             # 월 4주
+procurement_markup: 0.15         # 조달-관리 수수료 15% (외부 조달 물품/서비스)
+rounding_unit: 500000            # 제안가 = 합계 절사. 50만원 단위가 실제 견적(25,340,000→25,000,000;
+                                 # 10,612,000→10,500,000)을 재현. 필요시 100000/1000000 으로 조정.

-defaults:
-  retainer_months: 6        # default contract length for monthly line items
-  disclaimer_ko: "본 견적은 공개 데이터 기반 사전 추정 범위이며, Search Console/Analytics 권한 확보 후 정밀 진단을 통해 확정됩니다."
+terms:
+  vat: "부가세 별도"
+  validity_days: 14              # 견적 유효기간(약 2주)
+  payment: "현금"

-# Scope scaling — monthly line items scale (sub-linearly) by portfolio size.
-# driver: a count under findings.entity (properties_total | subbrands_total).
-# bands: ordered [max_count, multiplier]; first band whose max_count >= count wins.
-# A 25-property chain costs more to run than a single hotel, but not 25x.
+# 시간 단가 (KRW/hr) — 직급 기준. sow_templates.yaml의 task.role 이 이 키를 참조.
+role_rates:
+  ceo: 180000                    # 대표
+  evp: 150000                    # 전무
+  svp: 120000                    # 상무
+  technical_advisor: 120000      # 기술고문
+  director: 100000               # 이사 / 본부장
+  senior_manager: 90000          # 부장 (Senior SEO·PM·Senior Analyst·Account Director(국장))
+  deputy_manager: 80000          # 차장
+  manager: 70000                 # 과장 (SEO·Data Analyst·Data Engineer·Engineer|Developer)
+  assistant_manager: 60000       # 대리
+  junior: 50000                  # 주임
+  associate: 30000               # 사원
+  intern: 12000                  # 인턴
+
+# 포트폴리오 규모에 따른 '시간' 스케일(서브선형). scale:true 인 task 에만 적용.
+# driver: findings.entity 의 카운트. bands: [최대값, 배수]; count <= 최대값 인 첫 밴드.
 scaling:
-  local_seo:
-    driver: properties_total
-    bands: [[1, 1.0], [5, 1.6], [15, 2.8], [30, 4.5], [999999, 6.5]]
-  onpage_entity:
-    driver: subbrands_total
-    bands: [[1, 1.0], [3, 1.6], [6, 2.2], [999999, 3.2]]
+  driver: properties_total
+  bands: [[1, 1.0], [5, 1.6], [15, 2.8], [30, 4.5], [999999, 6.5]]
+
+# 별도 조달 항목(인력비와 분리). 청구 시 procurement_markup 적용 가능.
+tools:
+  semrush_guru:
+    label: "Advanced SEO Tools — SEMrush Guru"
+    unit: "월간 구독"
+    price_usd: 249.95
+    note: "고객사 별도 구독(TBD), 사용자별 과금"