Rebuild estimate engine to effort-based SOW model

Replace flat per-service ranges with OurDigital's real quoting model
(role_rate × billing_rate 0.70 × standard hours), sourced from the
06_Working Template quotes:
- rate_card.yaml: role rate card, billing/basis/terms, tools, scaling bands
- sow_templates.yaml: basic + treatment task-hour templates
- estimate.py: assemble SOW from findings, scale Technical/On-page hours by
  properties_total, 제안가 = 합계 floored to 500k
- build_deck.py: estimate slide shows module 소계 + 제안가 (point)
- findings_to_service.md / SKILL.md / DESIGN.md: synced to new model

Validated: reproduces real Basic ₩10.5M and Treatment ₩25.0M exactly;
SHR (25 properties) scales to ₩71.5M, L'Escape (1) = ₩25.0M.

Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>

custom-skills/95-ourdigital-presales-seo/scripts/build_deck.py

@@ -250,17 +250,16 @@ def main():
             [(body, 12, RGBColor(0x33, 0x3A, 0x45), False)],
         ])
 
-    # 8) Estimate
+    # 8) Estimate (effort-based: module subtotals + 제안가)
     s = blank(prs)
-    header(s, "ESTIMATE", "예상 견적 (사전 추정 범위)")
-    if EST:
-        items = EST.get("line_items", [])
-        rows = min(len(items) + 1, 9)
-        tbl = s.shapes.add_table(rows, 3, Inches(0.85), Inches(2.0), Inches(11.6), Inches(0.45 * rows)).table
-        tbl.columns[0].width = Inches(6.0)
-        tbl.columns[1].width = Inches(2.0)
-        tbl.columns[2].width = Inches(3.6)
-        for j, htxt in enumerate(["항목", "단위", "금액(범위)"]):
+    header(s, "ESTIMATE", "예상 견적 (사전 추정)")
+    mods = (EST or {}).get("modules") if EST else None
+    if mods:
+        rows = len(mods) + 2  # header + modules + proposal
+        tbl = s.shapes.add_table(rows, 2, Inches(0.85), Inches(2.0), Inches(11.6), Inches(0.5 * rows)).table
+        tbl.columns[0].width = Inches(8.4)
+        tbl.columns[1].width = Inches(3.2)
+        for j, htxt in enumerate([f"{EST.get('service', 'SEO')} — 구분", "소계"]):
             c = tbl.cell(0, j)
             c.text = htxt
             c.fill.solid()
@@ -268,20 +267,29 @@ def main():
             for para in c.text_frame.paragraphs:
                 for r in para.runs:
                     _style(r, 12, WHITE, True)
-        unit_ko = {"one_time": "1회", "project": "프로젝트", "monthly": "월"}
-        for i, it in enumerate(items[:rows - 1], 1):
-            amt = f"{it['amount_min']:,}~{it['amount_max']:,}원"
-            for j, v in enumerate([it["label"], unit_ko.get(it["unit"], it["unit"]), amt]):
+        for i, m in enumerate(mods, 1):
+            for j, v in enumerate([m["name"], f"{int(round(m['subtotal'])):,}원"]):
                 c = tbl.cell(i, j)
                 c.text = v
                 for para in c.text_frame.paragraphs:
                     for r in para.runs:
                         _style(r, 11, NAVY, False)
-        tot = EST.get("totals", {})
-        textbox(s, 0.85, 2.0 + 0.45 * rows + 0.2, 11.6, 1.2, [
-            [("총계(범위): ", 14, NAVY, True),
-             (f"{tot.get('grand_min', 0):,} ~ {tot.get('grand_max', 0):,}원", 14, RED, True)],
-            [(EST.get("disclaimer", ""), 10, GREY, False)],
+        pr = len(mods) + 1
+        for j, v in enumerate(["제안가 (절사 적용 · 부가세 별도)", f"{EST.get('proposal', 0):,}원"]):
+            c = tbl.cell(pr, j)
+            c.text = v
+            c.fill.solid()
+            c.fill.fore_color.rgb = LIGHT
+            for para in c.text_frame.paragraphs:
+                for r in para.runs:
+                    _style(r, 13 if j else 12, RED if j else NAVY, True)
+        sc = EST.get("scope", {})
+        note = f"청구율 {int(EST.get('billing_rate', 0.7) * 100)}% · 일8h/월4주 · SOW 기반"
+        if sc.get("hours_multiplier", 1.0) != 1.0:
+            note += f" · 프로퍼티 {sc.get('properties_total')}개 ×{sc['hours_multiplier']:g}"
+        textbox(s, 0.85, 2.2 + 0.5 * rows, 11.6, 1.3, [
+            [(note, 10, GREY, False)],
+            [(EST.get("disclaimer", ""), 9, GREY, False)],
         ])
     else:
         textbox(s, 0.85, 2.2, 11.6, 1.0, [[("견적 데이터(estimate.json) 미연결 — estimate.py 실행 후 재생성", 13, GREY, False)]])