Recalibrate estimate for SMB acceptability

Real-world feedback: list-rate calc overshot SMB-acceptable levels. - scaling: driver properties_total -> subbrands_total (chains share templates), cap x6.5 -> x2.0, applied to On-page only (Technical now fixed site-wide) - add 'smb' entry tier (lean hours @ 0.55 billing); 3-tier auto-select (smb/basic/treatment) by portfolio size; per-tier billing; --baseline smb enabled - docs (findings_to_service.md, SKILL.md) synced to 3-tier model Effect: SHR 25-property chain 71.5M -> 29.5M; SMB single hotel ~3.0M; basic/treatment still reproduce real 10.5M/25.0M at 1 property. Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
2026-05-28 01:13:38 +09:00
parent e519a49cc4
commit 60734dbde7
6 changed files with 107 additions and 60 deletions
--- a/custom-skills/95-ourdigital-presales-seo/references/sow_templates.yaml
+++ b/custom-skills/95-ourdigital-presales-seo/references/sow_templates.yaml
@@ -1,13 +1,40 @@
 # SOW task templates — standard 업무 시간(hours) by module.
-# Seeded from the two real OurDigital quotes so estimate.py reproduces them at
-# billing_rate 0.70:
-#   basic     -> 제안가 ₩10,500,000 (SEO Basic & Coaching, 3개월 프로젝트)
-#   treatment -> 제안가 ₩25,000,000 (SEO Audit & Treatment, 월 정기)
-# task.role references rate_card.role_rates. scale:true → hours scaled by portfolio.
-# trigger: finding classes that justify the module (for annotation + selection).
+# Priced via rate_card.yaml: cost = role_rate × billing_rate × hours.
+# Tiers (제안가 at default billing): smb < basic < treatment.
+#   basic     -> ₩10,500,000 (real SEO Basic & Coaching quote, billing 0.70)
+#   treatment -> ₩25,000,000 (real SEO Audit & Treatment quote, billing 0.70)
+#   smb       -> lean entry tier for single-property SMBs (billing 0.55)
+# Scaling: only On-page tasks (scale:true) scale by sub-brands/templates
+# (rate_card.scaling); Technical SEO is fixed site-wide work. P&M & Growth fixed.
+# Each baseline may override billing_rate; else rate_card.billing_rate (0.70).

 baselines:

+  smb:
+    service: "SEO Quick Audit (SMB)"
+    billing_rate: 0.55           # SMB 진입 티어 — 낮은 청구율
+    modules:
+      - name: "Planning & Management"
+        trigger: [always]
+        tasks:
+          - {task: "업무 관리·착수", desc: "과업 정의·일정·리포팅", role: senior_manager, hours: 8, scale: false}
+          - {task: "웹 사이트 분석", desc: "유입·행동·전환 flow 요약 분석", role: senior_manager, hours: 8, scale: false}
+      - name: "Technical SEO"
+        trigger: [crawlability, cwv, schema_entity]
+        tasks:
+          - {task: "Crawling·Indexing 점검", desc: "검색사이트 등록·수집·Site Health 점검", role: manager, hours: 8, scale: false}
+          - {task: "속도·CWV 점검", desc: "로딩속도·Core Web Vitals·모바일 점검", role: manager, hours: 8, scale: false}
+          - {task: "구조·메타·사이트맵 점검", desc: "사이트/URL 구조·메타·사이트맵·색인", role: manager, hours: 8, scale: false}
+      - name: "On-page SEO"
+        trigger: [onpage, schema_entity]
+        tasks:
+          - {task: "키워드·메타 진단", desc: "중점 키워드·페이지 메타·템플릿 진단", role: manager, hours: 12, scale: true}
+          - {task: "on-page 퀵윈 가이드", desc: "타이틀·메타·헤더·링크·이미지 핵심 개선 가이드", role: manager, hours: 16, scale: true}
+      - name: "SEO Growth"
+        trigger: [measurement, always]
+        tasks:
+          - {task: "기본 성과 지표 설정", desc: "핵심 SEO 지표·중점 키워드 트래킹 설정", role: manager, hours: 8, scale: false}
+
  basic:
    service: "SEO Audit & Basic Treatment"
    modules:
@@ -19,10 +46,10 @@ baselines:
      - name: "Technical SEO"
        trigger: [crawlability, cwv, schema_entity]
        tasks:
-          - {task: "Crawling & Indexing 설정", desc: "검색사이트 등록/수집 관리, Site Health Check 도구 설정", role: technical_advisor, hours: 16, scale: true}
-          - {task: "속도·UX·수집 설정", desc: "로딩속도·페이지 UX·링크·수집 제외 설정", role: manager, hours: 16, scale: true}
-          - {task: "사이트/URL 구조·메타", desc: "구조·URL·메타데이터·사이트맵·리다이렉션", role: senior_manager, hours: 12, scale: true}
-          - {task: "색인·CWV 진단", desc: "GSC·SEO Tools 활용 색인/크롤오류/Core Web Vitals 진단", role: senior_manager, hours: 16, scale: true}
+          - {task: "Crawling & Indexing 설정", desc: "검색사이트 등록/수집 관리, Site Health Check 도구 설정", role: technical_advisor, hours: 16, scale: false}
+          - {task: "속도·UX·수집 설정", desc: "로딩속도·페이지 UX·링크·수집 제외 설정", role: manager, hours: 16, scale: false}
+          - {task: "사이트/URL 구조·메타", desc: "구조·URL·메타데이터·사이트맵·리다이렉션", role: senior_manager, hours: 12, scale: false}
+          - {task: "색인·CWV 진단", desc: "GSC·SEO Tools 활용 색인/크롤오류/Core Web Vitals 진단", role: senior_manager, hours: 16, scale: false}
      - name: "On-page SEO"
        trigger: [onpage, schema_entity]
        tasks:
@@ -46,10 +73,10 @@ baselines:
      - name: "Technical SEO"
        trigger: [crawlability, cwv, schema_entity]
        tasks:
-          - {task: "Crawling & Indexing 설정", desc: "검색사이트 등록/수집 관리, Site Health Check 도구 설정", role: manager, hours: 24, scale: true}
-          - {task: "속도·UX·리다이렉트", desc: "로딩속도·페이지 UX·링크·리다이렉트·수집 제외 설정", role: technical_advisor, hours: 30, scale: true}
-          - {task: "사이트/URL 구조·보안", desc: "구조·URL·메타데이터·사이트맵·보안 관리 진단", role: senior_manager, hours: 24, scale: true}
-          - {task: "모바일·CWV·개선과제", desc: "모바일 최적화·Core Web Vitals 진단·개선 과제 도출", role: manager, hours: 20, scale: true}
+          - {task: "Crawling & Indexing 설정", desc: "검색사이트 등록/수집 관리, Site Health Check 도구 설정", role: manager, hours: 24, scale: false}
+          - {task: "속도·UX·리다이렉트", desc: "로딩속도·페이지 UX·링크·리다이렉트·수집 제외 설정", role: technical_advisor, hours: 30, scale: false}
+          - {task: "사이트/URL 구조·보안", desc: "구조·URL·메타데이터·사이트맵·보안 관리 진단", role: senior_manager, hours: 24, scale: false}
+          - {task: "모바일·CWV·개선과제", desc: "모바일 최적화·Core Web Vitals 진단·개선 과제 도출", role: manager, hours: 20, scale: false}
      - name: "On-page SEO"
        trigger: [onpage, schema_entity]
        tasks: