Restructure skill numbering: SEO 11-30, GTM 60-69, reserve 19-28 for future skills

Renumber 12 existing skills to new ranges:
- SEO: 11→13, 12→18, 13→16, 14→17, 15→14, 16→15, 17→29, 18→30, 19→12
- GTM: 20→60, 21→61, 22→62

Update cross-references in gateway architect/builder skills, GTM guardian
README, CLAUDE.md (skill tables + directory layout), and AGENTS.md
(domain routing ranges).

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
This commit is contained in:
2026-02-13 02:37:39 +09:00
parent 912d0e2810
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---
name: seo-local-audit
description: |
Local business SEO auditor for NAP consistency, Google Business Profile, and citations.
Triggers: local SEO, NAP audit, Google Business Profile, GBP optimization, local citations.
---
# SEO Local Audit
## Purpose
Audit local business SEO: NAP (Name, Address, Phone) consistency, Google Business Profile optimization, local citations, and LocalBusiness schema markup.
## Core Capabilities
1. **NAP Consistency** - Cross-platform verification
2. **GBP Optimization** - Profile completeness check
3. **Citation Audit** - Directory presence
4. **Schema Validation** - LocalBusiness markup
## MCP Tool Usage
```
mcp__firecrawl__scrape: Extract NAP from website
mcp__perplexity__search: Find citations and directories
mcp__notion__create-page: Save audit findings
```
## Workflow
### 1. Gather Business Info
Collect from client:
- Business name (exact)
- Full address
- Phone number (local preferred)
- Website URL
- GBP listing URL
### 2. Website NAP Check
Scrape website for NAP mentions:
- Header/footer
- Contact page
- About page
- Schema markup
### 3. Citation Discovery
Search for business mentions:
- "[Business Name] [City]"
- Phone number search
- Address search
### 4. GBP Review
Manual checklist:
- Profile completeness
- Category accuracy
- Photo presence
- Review responses
- Post recency
### 5. Schema Check
Validate LocalBusiness markup presence and accuracy.
## GBP Optimization Checklist
- [ ] Business name matches website
- [ ] Complete address with suite/unit
- [ ] Local phone number (not toll-free)
- [ ] Accurate business hours
- [ ] Primary + secondary categories set
- [ ] Business description complete
- [ ] 10+ photos uploaded
- [ ] Recent post (within 7 days)
- [ ] Reviews responded to
## Citation Priority
| Platform | Priority |
|----------|----------|
| Google Business Profile | Critical |
| Apple Maps | High |
| Bing Places | High |
| Yelp | High |
| Facebook | Medium |
| Industry directories | Medium |
## Output Format
```markdown
## Local SEO Audit: [Business]
### NAP Consistency: X/10
| Source | Name | Address | Phone |
|--------|------|---------|-------|
| Website | ✓/✗ | ✓/✗ | ✓/✗ |
| GBP | ✓/✗ | ✓/✗ | ✓/✗ |
### GBP Score: X/10
[Checklist results]
### Citations Found: X
- Consistent: X
- Inconsistent: X
### LocalBusiness Schema
- Present: Yes/No
- Valid: Yes/No
### Priority Actions
1. [Fix recommendations]
```
## Limitations
- GBP data requires manual access
- Citation discovery limited to searchable sources
- Cannot update external directories
## Notion Output (Required)
All audit reports MUST be saved to OurDigital SEO Audit Log:
- **Database ID**: `2c8581e5-8a1e-8035-880b-e38cefc2f3ef`
- **Properties**: Issue (title), Site (url), Category, Priority, Found Date, Audit ID
- **Language**: Korean with English technical terms
- **Audit ID Format**: [TYPE]-YYYYMMDD-NNN