Restructure skill numbering: SEO 11-30, GTM 60-69, reserve 19-28 for future skills
Renumber 12 existing skills to new ranges: - SEO: 11→13, 12→18, 13→16, 14→17, 15→14, 16→15, 17→29, 18→30, 19→12 - GTM: 20→60, 21→61, 22→62 Update cross-references in gateway architect/builder skills, GTM guardian README, CLAUDE.md (skill tables + directory layout), and AGENTS.md (domain routing ranges). Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
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# Content Architecture Template
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## Page Hierarchy Structure
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```
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[Page URL: /service-name]
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│
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├── H1: [Primary Keyword-Optimized Headline]
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│ Example: "강남 눈 성형 전문의가 만드는 자연스러운 눈매"
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│ Word Count Target: 15-25 characters
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│ Keyword Placement: Primary keyword at beginning
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│
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├── Hero Section [Above Fold]
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│ ├── Value Proposition (30-50 words)
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│ │ └── Keywords: Primary + 1 LSI
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│ ├── Trust Signals (3-5 items)
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│ │ ├── Certification badges
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│ │ ├── Years of experience
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│ │ └── Success cases number
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│ └── Primary CTA
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│ └── Text: "무료 상담 신청하기"
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│
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├── H2: [Service Name] 이란? [Problem/Solution Framework]
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│ Word Count: 200-300 words
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│ Keywords: Primary (1x), LSI (2-3x)
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│ ├── H3: 이런 고민이 있으신가요? [Pain Points]
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│ │ ├── Pain point 1 (include LSI keyword)
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│ │ ├── Pain point 2 (include LSI keyword)
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│ │ └── Pain point 3 (include LSI keyword)
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│ └── H3: [Clinic Name]의 솔루션 [Benefits]
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│ ├── Benefit 1 (address pain point 1)
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│ ├── Benefit 2 (address pain point 2)
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│ └── Benefit 3 (address pain point 3)
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│
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├── H2: [Service Name] 종류 및 방법 [Service Categories]
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│ Word Count: 400-500 words total
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│ Keywords: Category-specific LSI keywords
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│ ├── H3: [Sub-service 1] - [LSI Keyword Variation]
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│ │ ├── Description (80-100 words)
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│ │ ├── Best for (target audience)
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│ │ ├── Duration & Recovery
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│ │ └── CTA: "자세히 보기"
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│ ├── H3: [Sub-service 2] - [LSI Keyword Variation]
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│ │ └── [Same structure as above]
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│ └── H3: [Sub-service 3] - [LSI Keyword Variation]
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│ └── [Same structure as above]
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│
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├── H2: [Clinic Name] [Service Name]만의 차별점 [Trust & Authority]
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│ Word Count: 300-400 words
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│ Keywords: Brand + Primary keyword combinations
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│ ├── H3: 전문 의료진 [Doctor Credentials]
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│ │ ├── Doctor profile summary
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│ │ ├── Specializations
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│ │ └── Certifications
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│ ├── H3: 검증된 시술 결과 [Success Metrics]
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│ │ ├── Number statistics
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│ │ ├── Success rate
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│ │ └── Patient satisfaction
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│ └── H3: 첨단 장비 및 시설 [Facilities]
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│ ├── Equipment descriptions
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│ └── Safety protocols
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│
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├── H2: [Service Name] 자주 묻는 질문 [FAQ Section]
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│ Word Count: 500-700 words
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│ Keywords: Long-tail question keywords
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│ ├── Q1: [Long-tail keyword as question]?
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│ │ └── A: [40-60 word answer, keyword in first sentence]
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│ ├── Q2: [Price-related question]?
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│ │ └── A: [Include "비용" LSI keyword]
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│ ├── Q3: [Recovery-related question]?
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│ │ └── A: [Include "회복기간" LSI keyword]
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│ ├── Q4: [Side-effect question]?
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│ │ └── A: [Include "부작용" LSI keyword]
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│ ├── Q5: [Process question]?
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│ │ └── A: [Include process-related LSI]
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│ ├── Q6: [Candidacy question]?
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│ │ └── A: [Include target audience keywords]
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│ └── Q7: [Results duration question]?
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│ └── A: [Include maintenance keywords]
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│
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├── H2: [Service Name] 시술 과정 [Process Guide]
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│ Word Count: 300-400 words
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│ Keywords: "과정", "단계", procedural LSI
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│ ├── H3: 상담 및 검사 [Consultation]
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│ ├── H3: 시술 당일 [Procedure Day]
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│ ├── H3: 회복 과정 [Recovery]
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│ └── H3: 사후 관리 [Aftercare]
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│
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├── H2: 실제 고객 후기 [Social Proof]
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│ Word Count: 200-300 words
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│ Keywords: "후기", "리뷰", satisfaction keywords
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│ ├── Review snippet 1
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│ ├── Review snippet 2
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│ ├── Review snippet 3
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│ └── Before/After gallery teaser
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│
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└── H2: 상담 예약 안내 [Conversion Section]
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Word Count: 150-200 words
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Keywords: CTA-related, location keywords
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├── H3: 상담 예약 방법
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├── H3: 오시는 길
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└── H3: 문의 정보
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```
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## Keyword Density Map
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| Section | Primary Keyword | LSI Keywords | Total Keywords |
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|---------|----------------|--------------|----------------|
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| Hero | 1 | 1-2 | 2-3 |
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| Problem/Solution | 1 | 2-3 | 3-4 |
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| Service Categories | 1-2 | 4-6 | 5-8 |
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| Trust & Authority | 1 | 2-3 | 3-4 |
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| FAQ | 2-3 | 5-7 | 7-10 |
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| Process | 1 | 2-3 | 3-4 |
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| Social Proof | 0-1 | 1-2 | 1-3 |
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| Conversion | 1 | 1-2 | 2-3 |
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| **Total** | **8-11** | **18-29** | **26-40** |
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## Internal Linking Strategy
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| From Section | To Page | Anchor Text | Purpose |
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|-------------|---------|-------------|---------|
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| Service Categories | Sub-service page | [Sub-service name] | Deep dive |
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| FAQ | Price page | "비용 안내 페이지" | Conversion |
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| Trust section | Doctor profile | "[Doctor name] 원장" | Authority |
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| Process section | Consultation form | "상담 예약하기" | Conversion |
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| Social proof | Gallery page | "더 많은 전후 사진" | Engagement |
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## Content Length Guidelines
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- **Total Page Length**: 2,000-2,500 words
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- **Above Fold Content**: 100-150 words
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- **Each H2 Section**: 200-500 words
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- **Each H3 Subsection**: 80-150 words
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- **Meta Description**: 150-160 characters
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- **Image Alt Text**: 10-15 words each
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## Schema Markup Requirements
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```json
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{
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"@context": "https://schema.org",
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"@type": "MedicalProcedure",
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"name": "[Service Name]",
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"description": "[Meta description]",
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"procedureType": "Cosmetic",
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"provider": {
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"@type": "MedicalOrganization",
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"name": "[Clinic Name]"
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}
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}
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```
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## Mobile Content Adaptation
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- Reduce hero text by 30%
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- Show 3 FAQs initially (expand for more)
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- Simplify navigation to single-column
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- Increase CTA button size
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- Compress trust signals to carousel
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# Keyword Research Template
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## Primary Keyword Analysis
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| Metric | Value | Notes |
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|--------|-------|-------|
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| **Primary Keyword** | [KEYWORD] | Main target keyword |
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| **Monthly Search Volume** | [VOLUME] | Average monthly searches |
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| **Keyword Difficulty** | [0-100] | Competition score |
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| **Current Ranking** | #[POSITION] | Current SERP position |
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| **Search Trend** | ↑ ↓ → | Trending direction |
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## LSI Keywords Matrix
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| LSI Keyword | Search Volume | Intent Type | Priority |
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|------------|--------------|-------------|----------|
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| [keyword 1] | [volume] | Informational | High |
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| [keyword 2] | [volume] | Transactional | Medium |
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| [keyword 3] | [volume] | Comparative | High |
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| [keyword 4] | [volume] | Informational | Medium |
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| [keyword 5] | [volume] | Transactional | Low |
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| [keyword 6] | [volume] | Comparative | High |
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| [keyword 7] | [volume] | Informational | Medium |
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| [keyword 8] | [volume] | Navigational | Low |
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| [keyword 9] | [volume] | Transactional | High |
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| [keyword 10] | [volume] | Informational | Medium |
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## User Intent Distribution
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```
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Informational (Research Phase): ___%
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- Common queries: "what is", "how to", "benefits of"
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- Content needed: Educational guides, FAQs, process explanations
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Comparative (Evaluation Phase): ___%
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- Common queries: "best", "vs", "reviews", "비교"
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- Content needed: Comparison tables, reviews, case studies
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Transactional (Ready to Convert): ___%
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- Common queries: "price", "book", "consultation", "예약"
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- Content needed: CTAs, pricing, booking forms
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```
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## Long-tail Keyword Opportunities
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### Question-based Keywords
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- [질문 키워드 1]
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- [질문 키워드 2]
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- [질문 키워드 3]
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### Location-based Keywords
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- [지역] + [primary keyword]
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- [지역] + [primary keyword] + 잘하는곳
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- [지역] + [primary keyword] + 추천
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### Modifier-based Keywords
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- [primary keyword] + 비용
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- [primary keyword] + 부작용
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- [primary keyword] + 회복기간
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- [primary keyword] + 전후
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## Competitor Keyword Analysis
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| Competitor | Target Keywords | Ranking Keywords | Gap Opportunities |
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|------------|----------------|------------------|-------------------|
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| Competitor 1 | [keywords] | [keywords] | [missing keywords] |
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| Competitor 2 | [keywords] | [keywords] | [missing keywords] |
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| Competitor 3 | [keywords] | [keywords] | [missing keywords] |
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## Seasonal Trends
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| Month | Search Volume | Events/Factors |
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|-------|--------------|----------------|
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| January | [volume] | New year resolutions |
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| February | [volume] | [factor] |
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| March | [volume] | [factor] |
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| ... | ... | ... |
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## Platform-Specific Keywords
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### Naver-Optimized
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- [네이버 specific keyword 1]
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- [네이버 specific keyword 2]
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### Google-Optimized
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- [Google specific keyword 1]
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- [Google specific keyword 2]
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## Action Items
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- [ ] Target primary keyword in H1 and title tag
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- [ ] Include 3-5 LSI keywords naturally in content
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- [ ] Create content matching user intent distribution
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- [ ] Optimize for question-based featured snippets
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- [ ] Add location modifiers for local SEO
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# SEO Technical Checklist Template
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## Meta Tags Optimization
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### Title Tag
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- [ ] Length: 50-60 characters
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- [ ] Primary keyword at beginning
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- [ ] Brand name at end
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- [ ] Unique for each page
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- [ ] Formula: `[Primary Keyword] - [Value Proposition] | [Brand]`
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**Template**: `{primary_keyword} 전문 - {unique_value} | {clinic_name}`
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**Example**: `눈 성형 전문 - 자연스러운 라인 | 제이미클리닉`
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### Meta Description
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- [ ] Length: 150-160 characters
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- [ ] Include primary keyword
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- [ ] Include 1-2 LSI keywords
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- [ ] Clear CTA
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- [ ] Unique for each page
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**Template**: `{location} {primary_keyword} 전문의가 {benefit}. {credential}. 무료상담 ☎ {phone}`
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**Example**: `강남 눈 성형 전문의가 자연스러운 눈매를 디자인합니다. 15년 경력, 10,000건 시술. 무료상담 ☎ 02-1234-5678`
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### Open Graph Tags
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```html
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<meta property="og:title" content="{page_title}">
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<meta property="og:description" content="{meta_description}">
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<meta property="og:image" content="{featured_image_url}">
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<meta property="og:url" content="{page_url}">
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<meta property="og:type" content="website">
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<meta property="og:locale" content="ko_KR">
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```
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## Header Tags Structure
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- [ ] Only one H1 per page
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- [ ] H1 contains primary keyword
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- [ ] H2 tags for main sections (5-7)
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- [ ] H3 tags for subsections
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- [ ] Logical hierarchy maintained
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- [ ] Keywords distributed naturally
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## Content Optimization
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### Keyword Density
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- [ ] Primary keyword: 2-3% (20-30 times per 1000 words)
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- [ ] LSI keywords: 1-2% each
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- [ ] Natural placement (no stuffing)
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- [ ] Synonyms and variations used
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### Content Structure
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- [ ] First 100 words include primary keyword
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- [ ] Short paragraphs (3-4 sentences)
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- [ ] Bullet points and lists
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- [ ] Bold important keywords (sparingly)
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- [ ] Internal links: 5-10
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- [ ] External links: 2-3 (authoritative)
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## Schema Markup
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### Medical Procedure Schema
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```json
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{
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"@context": "https://schema.org",
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"@type": "MedicalProcedure",
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"name": "{procedure_name}",
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"procedureType": "Cosmetic",
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"bodyLocation": "{body_part}",
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"outcome": "{expected_outcome}",
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"preparation": "{preparation_required}",
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"followup": "{followup_care}",
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"provider": {
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"@type": "MedicalOrganization",
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"name": "{clinic_name}",
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"address": {
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"@type": "PostalAddress",
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"streetAddress": "{street}",
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"addressLocality": "{city}",
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"addressCountry": "KR"
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}
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}
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}
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```
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### FAQ Schema
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```json
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{
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"@context": "https://schema.org",
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"@type": "FAQPage",
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"mainEntity": [{
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"@type": "Question",
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"name": "{question}",
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"acceptedAnswer": {
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"@type": "Answer",
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"text": "{answer}"
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}
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}]
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}
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```
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## Image Optimization
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- [ ] Descriptive file names: `eye-surgery-before-after-case1.jpg`
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- [ ] Alt text with keywords: `눈 성형 전후 사진 - 30대 여성 사례`
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- [ ] Compressed file size (< 200KB)
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- [ ] WebP format with fallback
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- [ ] Lazy loading implemented
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- [ ] Image sitemap created
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## Performance Optimization
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### Page Speed
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- [ ] Load time < 3 seconds
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- [ ] First Contentful Paint < 1.8s
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- [ ] Time to Interactive < 3.8s
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- [ ] Total page size < 3MB
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- [ ] Requests minimized (< 50)
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### Core Web Vitals
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- [ ] LCP (Largest Contentful Paint) < 2.5s
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- [ ] FID (First Input Delay) < 100ms
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- [ ] CLS (Cumulative Layout Shift) < 0.1
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## Mobile Optimization
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- [ ] Mobile-responsive design
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- [ ] Viewport meta tag set
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- [ ] Touch-friendly buttons (44x44px minimum)
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- [ ] Readable font size (16px minimum)
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- [ ] No horizontal scrolling
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- [ ] Mobile page speed < 3s
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## URL Structure
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- [ ] SEO-friendly URL: `/eye-surgery` or `/눈-성형`
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- [ ] No special characters
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- [ ] Lowercase only
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- [ ] Hyphens for word separation
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- [ ] Under 60 characters
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- [ ] Include primary keyword
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## Internal Linking
|
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| From Page | To Page | Anchor Text | Purpose |
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|-----------|---------|-------------|---------|
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| Gateway | Service Detail | {service_name} | Deep content |
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| Gateway | Doctor Profile | {doctor_name} 원장 | Authority |
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| Gateway | Pricing | 비용 안내 | Conversion |
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| Gateway | Gallery | 시술 전후 사진 | Engagement |
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| Gateway | Contact | 상담 예약 | Conversion |
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## Naver-Specific Optimization
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### Naver Webmaster Tools
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- [ ] Site verification complete
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- [ ] XML sitemap submitted
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- [ ] Robots.txt configured
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- [ ] Syndication feed active
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- [ ] Site optimization report reviewed
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### Naver SEO Elements
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- [ ] Title under 30 Korean characters
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- [ ] C-Rank tags implemented
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- [ ] Image-to-text ratio optimized (40:60)
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- [ ] Outbound links minimized
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- [ ] Brand search optimization
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## Tracking & Analytics
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- [ ] Google Analytics 4 installed
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- [ ] Google Search Console verified
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- [ ] Naver Analytics installed
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- [ ] Conversion tracking configured
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||||
- [ ] Event tracking for CTAs
|
||||
- [ ] Heatmap tool installed
|
||||
|
||||
## Security & Technical
|
||||
|
||||
- [ ] SSL certificate active (HTTPS)
|
||||
- [ ] WWW/non-WWW redirect configured
|
||||
- [ ] 404 error page customized
|
||||
- [ ] XML sitemap generated
|
||||
- [ ] Robots.txt optimized
|
||||
- [ ] Canonical URLs set
|
||||
- [ ] Hreflang tags (if multi-language)
|
||||
|
||||
## Quality Checks
|
||||
|
||||
### Content Quality
|
||||
- [ ] No spelling/grammar errors
|
||||
- [ ] Medical information accurate
|
||||
- [ ] Legal compliance verified
|
||||
- [ ] Contact information correct
|
||||
- [ ] CTAs working properly
|
||||
|
||||
### Cross-browser Testing
|
||||
- [ ] Chrome (Desktop/Mobile)
|
||||
- [ ] Safari (Desktop/Mobile)
|
||||
- [ ] Firefox
|
||||
- [ ] Samsung Internet
|
||||
- [ ] Naver Whale
|
||||
|
||||
## Monthly Monitoring Tasks
|
||||
|
||||
- [ ] Keyword ranking check
|
||||
- [ ] Organic traffic analysis
|
||||
- [ ] Bounce rate monitoring
|
||||
- [ ] Conversion rate tracking
|
||||
- [ ] Competitor analysis
|
||||
- [ ] Content freshness update
|
||||
- [ ] Broken link check
|
||||
- [ ] Page speed test
|
||||
|
||||
## Priority Levels
|
||||
|
||||
1. **Critical (Day 1)**
|
||||
- Title and meta tags
|
||||
- H1 optimization
|
||||
- Mobile responsiveness
|
||||
- Page speed < 4s
|
||||
|
||||
2. **High (Week 1)**
|
||||
- Schema markup
|
||||
- Internal linking
|
||||
- Image optimization
|
||||
- Content optimization
|
||||
|
||||
3. **Medium (Week 2-3)**
|
||||
- Naver optimization
|
||||
- FAQ implementation
|
||||
- Social proof elements
|
||||
- Analytics setup
|
||||
|
||||
4. **Low (Month 2)**
|
||||
- A/B testing
|
||||
- Advanced schema
|
||||
- Link building
|
||||
- Content expansion
|
||||
Reference in New Issue
Block a user