Restructure skill numbering: SEO 11-30, GTM 60-69, reserve 19-28 for future skills

Renumber 12 existing skills to new ranges: - SEO: 11→13, 12→18, 13→16, 14→17, 15→14, 16→15, 17→29, 18→30, 19→12 - GTM: 20→60, 21→61, 22→62 Update cross-references in gateway architect/builder skills, GTM guardian README, CLAUDE.md (skill tables + directory layout), and AGENTS.md (domain routing ranges). Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-02-13 02:37:39 +09:00
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+---
+name: seo-gateway-builder
+description: |
+  Gateway page content builder with templates, schema markup, and local SEO optimization.
+  Triggers: build gateway page, create landing page, local service page, location pages.
+---
+
+# Gateway Page Content Builder
+
+A comprehensive skill for building high-quality, SEO-optimized gateway page content for local services, medical practices, and business locations.
+
+## Core Purpose
+
+This skill provides a systematic framework for creating gateway pages that:
+- Target specific location + service keyword combinations
+- Follow SEO best practices for local search optimization
+- Maintain content quality and uniqueness at scale
+- Include structured data and technical SEO elements
+
+## Content Generation Framework
+
+### 1. Page Structure Template
+
+Every gateway page should follow this optimized structure:
+
+```markdown
+# [Service Name] in [Location] - [Brand Name]
+
+## Hero Section
+- Primary headline with target keywords
+- Value proposition statement
+- Quick contact CTA
+
+## Service Overview
+- What is [service]?
+- Why choose our [service] in [location]
+- Key benefits for [location] residents
+
+## Local Service Details
+- Service availability in [location]
+- Local team/facility information
+- Location-specific offerings
+
+## Process & Procedure
+- Step-by-step service flow
+- Duration and frequency
+- What to expect
+
+## Benefits & Results
+- Evidence-based outcomes
+- Patient/customer testimonials
+- Before/after scenarios
+
+## Pricing & Insurance
+- Transparent pricing structure
+- Insurance coverage details
+- Payment options
+
+## FAQ Section
+- Location-specific questions
+- Service-specific concerns
+- Booking and preparation
+
+## Contact & Booking
+- Clear CTA sections
+- Multiple contact methods
+- Online booking integration
+```
+
+### 2. Content Variables System
+
+Define reusable content variables for efficient scaling:
+
+```yaml
+variables:
+  service_types:
+    - name: "laser_hair_removal"
+      korean: "레이저 제모"
+      description: "Advanced laser technology for permanent hair reduction"
+      keywords: ["laser hair removal", "permanent hair removal", "IPL treatment"]
+    
+  locations:
+    - name: "gangnam"
+      korean: "강남"
+      full_address: "서울특별시 강남구"
+      landmarks: ["COEX", "Samsung Station", "Gangnam Station"]
+      demographics: "Young professionals, high income"
+    
+  brand_info:
+    name: "Your Clinic"
+    korean: "클리닉명"
+    usp: "15+ years of experience with latest technology"
+```
+
+### 3. Content Generation Rules
+
+#### Title Tag Formula
+```
+[Service] in [Location] | [Unique Modifier] | [Brand]
+Examples:
+- "Laser Hair Removal in Gangnam | Same-Day Appointments | Jamie Clinic"
+- "강남 레이저 제모 | 당일 예약 가능 | 제이미 클리닉"
+```
+
+#### Meta Description Template
+```
+Looking for [service] in [location]? [Brand] offers [USP] with [benefit]. 
+Book your consultation today. ✓ [Feature 1] ✓ [Feature 2] ✓ [Feature 3]
+```
+
+#### H1 Optimization
+```
+Primary: [Service] in [Location]
+Alternative: [Location] [Service] - [Brand Modifier]
+Korean: [지역] [서비스] 전문 [브랜드]
+```
+
+### 4. Local SEO Elements
+
+#### Schema Markup Requirements
+```json
+{
+  "@context": "https://schema.org",
+  "@type": "MedicalBusiness",
+  "name": "Clinic Name",
+  "address": {
+    "@type": "PostalAddress",
+    "streetAddress": "",
+    "addressLocality": "",
+    "addressRegion": "",
+    "postalCode": ""
+  },
+  "geo": {
+    "@type": "GeoCoordinates",
+    "latitude": "",
+    "longitude": ""
+  },
+  "areaServed": {
+    "@type": "City",
+    "name": "Location Name"
+  },
+  "medicalSpecialty": "Service Type",
+  "availableService": {
+    "@type": "MedicalProcedure",
+    "name": "Service Name",
+    "description": "Service Description"
+  }
+}
+```
+
+### 5. Content Uniqueness Strategy
+
+#### Localization Techniques
+1. **Local landmarks**: "Just 5 minutes from [Landmark]"
+2. **Transportation**: "Accessible via [Subway Line] at [Station]"
+3. **Local statistics**: "Serving [X] residents in [Area] since [Year]"
+4. **Community involvement**: "Proud partner of [Local Organization]"
+5. **Regional preferences**: "Tailored to [Location] residents' needs"
+
+#### Content Variation Patterns
+```python
+variations = {
+    "intro_patterns": [
+        "Discover professional [service] in [location]",
+        "[Location] residents trust us for [service]",
+        "Your local [service] experts in [location]",
+        "Premium [service] now available in [location]"
+    ],
+    "cta_patterns": [
+        "Book your [location] appointment today",
+        "Schedule a consultation at our [location] clinic",
+        "Visit us in [location] for [service]",
+        "Get started with [service] in [location]"
+    ]
+}
+```
+
+### 6. Content Quality Checklist
+
+Before publishing any gateway page, verify:
+
+- [ ] **Keyword optimization**: Target keyword appears in title, H1, first 100 words
+- [ ] **Content length**: Minimum 800 words of unique content
+- [ ] **Local signals**: At least 5 location mentions naturally integrated
+- [ ] **Structured data**: Schema markup properly implemented
+- [ ] **Internal linking**: Links to main service page and location page
+- [ ] **Images**: Alt text includes location + service keywords
+- [ ] **Mobile optimization**: Content readable on mobile devices
+- [ ] **Load speed**: Page loads under 3 seconds
+- [ ] **CTAs**: Clear calls-to-action above and below fold
+- [ ] **Trust signals**: Reviews, certifications, testimonials included
+
+### 7. Scaling Framework
+
+#### Batch Generation Process
+1. Create master template with variable placeholders
+2. Define location and service matrices
+3. Generate unique content blocks for each combination
+4. Review and customize top 20% traffic potential pages
+5. Implement progressive enhancement based on performance
+
+#### Priority Matrix
+```
+High Priority (Manual Optimization):
+- High search volume + High commercial intent
+- Major city centers + Premium services
+- Competitive keywords requiring unique angle
+
+Medium Priority (Template + Customization):
+- Moderate search volume + Standard services
+- Secondary locations + Common procedures
+
+Low Priority (Automated Generation):
+- Long-tail keywords + Suburban areas
+- Informational intent + Low competition
+```
+
+### 8. Performance Tracking
+
+#### KPIs to Monitor
+```yaml
+metrics:
+  organic_traffic:
+    - Pageviews from organic search
+    - Unique visitors by location
+    - Average session duration
+  
+  conversions:
+    - Form submissions by page
+    - Phone calls tracked
+    - Online bookings completed
+  
+  engagement:
+    - Bounce rate below 40%
+    - Pages per session above 2.0
+    - Scroll depth above 75%
+  
+  rankings:
+    - Position tracking for target keywords
+    - Local pack appearances
+    - Featured snippet captures
+```
+
+## Implementation Instructions
+
+### Step 1: Keyword Research
+```python
+# Generate keyword combinations
+locations = ["gangnam", "sinsa", "apgujeong"]
+services = ["laser_hair_removal", "botox", "filler"]
+
+keywords = []
+for location in locations:
+    for service in services:
+        keywords.append({
+            "primary": f"{service} {location}",
+            "secondary": f"{location} {service} clinic",
+            "long_tail": f"best {service} clinic in {location}"
+        })
+```
+
+### Step 2: Content Creation
+1. Use the template structure above
+2. Fill in variables for location and service
+3. Add unique local content (minimum 30% unique per page)
+4. Include relevant images with local landmarks
+5. Add schema markup and meta tags
+
+### Step 3: Technical Implementation
+1. Create URL structure: `/location/service/`
+2. Implement breadcrumbs with proper schema
+3. Add internal linking to related pages
+4. Set up canonical tags to avoid duplication
+5. Create XML sitemap for gateway pages
+
+### Step 4: Quality Assurance
+- Run content through plagiarism checker
+- Verify all technical SEO elements
+- Test page speed and mobile responsiveness
+- Review content for local relevance
+- Check all CTAs and contact information
+
+## Advanced Techniques
+
+### Dynamic Content Insertion
+```javascript
+// Example of dynamic content based on user location
+const userLocation = getUserLocation();
+const nearestClinic = findNearestClinic(userLocation);
+
+// Update content dynamically
+document.querySelector('.hero-location').textContent = 
+  `Serving ${userLocation.district} and surrounding areas`;
+  
+document.querySelector('.distance-info').textContent = 
+  `Only ${nearestClinic.distance} from your location`;
+```
+
+### A/B Testing Framework
+```yaml
+test_variations:
+  headlines:
+    - control: "[Service] in [Location]"
+    - variant_a: "#1 [Service] Provider in [Location]"
+    - variant_b: "[Location]'s Trusted [Service] Clinic"
+  
+  cta_buttons:
+    - control: "Book Now"
+    - variant_a: "Get Free Consultation"
+    - variant_b: "Check Availability"
+```
+
+### Content Refresh Strategy
+- Monthly: Update testimonials and reviews
+- Quarterly: Refresh statistics and data points
+- Semi-annually: Add new FAQs based on search queries
+- Annually: Complete content audit and refresh
+
+## Prompts for Content Generation
+
+### Initial Content Brief
+```
+Create gateway page content for [SERVICE] in [LOCATION]:
+- Target keyword: [PRIMARY KEYWORD]
+- Secondary keywords: [LIST]
+- Local landmarks: [LIST]
+- Unique selling points: [LIST]
+- Competitor differentiation: [POINTS]
+```
+
+### Content Expansion
+```
+Expand the following gateway page section:
+Current content: [PASTE]
+Add: Local statistics, transportation info, 2 testimonials
+Maintain: Professional tone, keyword density 2-3%
+Length: 200-300 words
+```
+
+### FAQ Generation
+```
+Generate 8 FAQs for [SERVICE] in [LOCATION]:
+- 3 service-specific questions
+- 2 location/accessibility questions  
+- 2 pricing/insurance questions
+- 1 preparation/aftercare question
+Include question schema markup format
+```
+
+## Resources and Tools
+
+### Recommended Tools
+- **Keyword Research**: Ahrefs, SEMrush, Google Keyword Planner
+- **Content Optimization**: Surfer SEO, Clearscope, MarketMuse
+- **Schema Generation**: Schema.org, Google's Structured Data Tool
+- **Performance Tracking**: Google Analytics, Search Console
+- **A/B Testing**: Google Optimize, Optimizely
+
+### Templates Directory
+- `templates/gateway-page-medical.md`
+- `templates/gateway-page-beauty.md`
+- `templates/gateway-page-dental.md`
+- `templates/schema-medical-business.json`
+- `templates/meta-tags-local.html`
+
+## Version History
+
+### v1.0.0 (Current)
+- Initial framework for gateway page content generation
+- Medical and beauty service focus
+- Korean market optimization
+- Local SEO best practices
+- Content scaling methodology
+
+---
+
+*This skill is optimized for Korean medical and beauty service markets but can be adapted for any local service business requiring location-based gateway pages.*
+
+## Notion Output (Required)
+
+All audit reports MUST be saved to OurDigital SEO Audit Log:
+- **Database ID**: `2c8581e5-8a1e-8035-880b-e38cefc2f3ef`
+- **Properties**: Issue (title), Site (url), Category, Priority, Found Date, Audit ID
+- **Language**: Korean with English technical terms
+- **Audit ID Format**: [TYPE]-YYYYMMDD-NNN
+