From 7c8dbaeb78895fceb5495cbe10adf2a04d000ad0 Mon Sep 17 00:00:00 2001 From: Andrew Yim Date: Sun, 5 Apr 2026 20:32:46 +0900 Subject: [PATCH] =?UTF-8?q?[brand]=20ourdigital-brand-guide=20v1.1=20+=20?= =?UTF-8?q?=EC=A0=84=EC=B2=B4=20Skills=20=EC=A0=95=ED=95=A9=EC=84=B1=20?= =?UTF-8?q?=EC=97=85=EB=8D=B0=EC=9D=B4=ED=8A=B8?= MIME-Version: 1.0 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 8bit Core Values 재정의: 마케팅 과학 / 실행 성과 중심 / 지속 성장 Value Prop: 마케팅 과학으로 진단하고, 실행으로 처방합니다 Brand Compliance: 5항목 → 7항목 Deprecated Terms 섹션 신설 폰트 통일: Noto Sans KR / Inter (Poppins/Lora 교체) 색상 참조 통일: #221814 / #cedc00 Co-Authored-By: Claude Opus 4.6 (1M context) --- .../01-ourdigital-brand-guide/README.md | 6 ++-- .../01-ourdigital-brand-guide/code/SKILL.md | 32 +++++++++++++------ .../desktop/SKILL.md | 32 +++++++++++++------ .../shared/references/brand-foundation.md | 6 ++-- .../05-ourdigital-document/code/SKILL.md | 2 +- .../code/assets/brand_config.json | 6 ++-- .../code/references/slide_layouts.md | 2 +- .../05-ourdigital-document/desktop/SKILL.md | 2 +- .../shared/references/slide_layouts.md | 2 +- .../individual/01-brand-guide.md | 6 ++-- .../individual/05-document.md | 2 +- .../ourdigital-skills-bundle.md | 10 +++--- 12 files changed, 68 insertions(+), 40 deletions(-) diff --git a/custom-skills/01-ourdigital-brand-guide/README.md b/custom-skills/01-ourdigital-brand-guide/README.md index 8f8b129..7f60a89 100644 --- a/custom-skills/01-ourdigital-brand-guide/README.md +++ b/custom-skills/01-ourdigital-brand-guide/README.md @@ -52,9 +52,9 @@ Only activates with "ourdigital" keyword: ### Core Values -- **Data-driven** (데이터 중심) - 정밀 검사 -- **In-Action** (실행 지향) - 실행 가능한 처방 - **Marketing Science** (마케팅 과학) - 근거 중심 의학 +- **Performance-driven** (실행 성과 중심) - 실행 가능한 처방 +- **Sustainable Growth** (지속 성장) - 체질 개선 ### Channel Tones @@ -83,6 +83,6 @@ Only activates with "ourdigital" keyword: ## Version -- Current: 1.0.0 +- Current: 1.1.0 - Author: OurDigital - Environment: Both (Desktop & Code) diff --git a/custom-skills/01-ourdigital-brand-guide/code/SKILL.md b/custom-skills/01-ourdigital-brand-guide/code/SKILL.md index b763c51..a426cb9 100644 --- a/custom-skills/01-ourdigital-brand-guide/code/SKILL.md +++ b/custom-skills/01-ourdigital-brand-guide/code/SKILL.md @@ -14,7 +14,7 @@ description: | - Writing style guidelines - Visual identity standards - Brand compliance checking -version: "1.0" +version: "1.1" author: OurDigital environment: Code --- @@ -45,9 +45,9 @@ Philosophy: Precision + Empathy + Evidence | Value | Korean | Metaphor | |-------|--------|----------| -| Data-driven | 데이터 중심 | 정밀 검사 | -| In-Action | 실행 지향 | 실행 가능한 처방 | | Marketing Science | 마케팅 과학 | 근거 중심 의학 | +| Performance-driven | 실행 성과 중심 | 실행 가능한 처방 | +| Sustainable Growth | 지속 성장 | 체질 개선 | ## Channel Tone @@ -109,18 +109,20 @@ Philosophy: Precision + Empathy + Evidence Check content against: -1. ✓ Channel tone match -2. ✓ Core values reflected -3. ✓ Philosophy alignment -4. ✓ Language style correct -5. ✓ Color palette used +1. ✓ Brand name correct (OurDigital Clinic, not Lab/연구소) +2. ✓ Channel tone match +3. ✓ Core values reflected (마케팅 과학, 실행 성과 중심, 지속 성장) +4. ✓ Philosophy alignment +5. ✓ Language style correct +6. ✓ Color palette used (#221814/#cedc00) +7. ✓ Data asset check (analytics/reporting references current) ## Key Messages | Purpose | Message | |---------|---------| | Tagline | 우리 디지털 클리닉 | -| Value | 데이터로 진단하고, 실행으로 처방합니다 | +| Value | 마케팅 과학으로 진단하고, 실행으로 처방합니다 | | Process | 진단 → 처방 → 측정 | ## CTA Library @@ -132,6 +134,18 @@ SEO 진단 신청하기 맞춤 견적 상담받기 ``` +## Deprecated Terms + +| Deprecated | Current | Note | +|-----------|---------|------| +| OurDigital Lab | OurDigital Clinic | 2026-04 rebranding | +| 디지털 연구소 | 디지털 마케팅 클리닉 | Korean equivalent | +| 데이터 중심 (Core Value) | — | Moved to D.intelligence | +| 실행 지향 / In-Action | 실행 성과 중심 / Performance-driven | Refined | +| #1a1a2e | #221814 (O.Black) | Color correction | +| #4ecdc4 | #cedc00 (O.Olive) | Color correction | +| Poppins / Lora | Noto Sans KR / Inter | Font standardization | + ## File References ``` diff --git a/custom-skills/01-ourdigital-brand-guide/desktop/SKILL.md b/custom-skills/01-ourdigital-brand-guide/desktop/SKILL.md index cb81562..b297fa2 100644 --- a/custom-skills/01-ourdigital-brand-guide/desktop/SKILL.md +++ b/custom-skills/01-ourdigital-brand-guide/desktop/SKILL.md @@ -16,7 +16,7 @@ description: | - Visual identity & color palette - Channel-specific tone mapping - Brand compliance checking -version: "1.0" +version: "1.1" author: OurDigital environment: Desktop --- @@ -47,9 +47,9 @@ Activate with "ourdigital" or "our" prefix: | 가치 | English | 클리닉 메타포 | |------|---------|--------------| -| 데이터 중심 | Data-driven | 정밀 검사 | -| 실행 지향 | In-Action | 실행 가능한 처방 | | 마케팅 과학 | Marketing Science | 근거 중심 의학 | +| 실행 성과 중심 | Performance-driven | 실행 가능한 처방 | +| 지속 성장 | Sustainable Growth | 체질 개선 | ### Brand Philosophy @@ -118,11 +118,13 @@ Activate with "ourdigital" or "our" prefix: When reviewing content, verify: -1. **Tone Match**: Does it match the channel's personality? -2. **Value Alignment**: Reflects Data-driven, In-Action, Marketing Science? -3. **Philosophy Check**: Precision + Empathy + Evidence present? -4. **Language Style**: Appropriate blend of Korean/English terms? -5. **Visual Consistency**: Uses approved color palette? +1. **Brand Name**: Uses OurDigital Clinic (not Lab/연구소)? +2. **Tone Match**: Does it match the channel's personality? +3. **Value Alignment**: Reflects Marketing Science, Performance-driven, Sustainable Growth? +4. **Philosophy Check**: Precision + Empathy + Evidence present? +5. **Language Style**: Appropriate blend of Korean/English terms? +6. **Visual Consistency**: Uses approved color palette (#221814/#cedc00)? +7. **Data Asset Check**: Analytics/reporting references current? ## Quick Reference @@ -131,7 +133,7 @@ When reviewing content, verify: | Use | Message | |-----|---------| | Tagline | 우리 디지털 클리닉 \| Your Digital Health Partner | -| Value Prop | 데이터로 진단하고, 실행으로 처방합니다 | +| Value Prop | 마케팅 과학으로 진단하고, 실행으로 처방합니다 | | Process | 진단 → 처방 → 측정 | | Differentiator | 25년 경험의 마케팅 사이언티스트 | @@ -143,6 +145,18 @@ When reviewing content, verify: | SEO | SEO 진단 신청하기 | | Content | 콘텐츠 전략 상담 신청하기 | +## Deprecated Terms + +| Deprecated | Current | Note | +|-----------|---------|------| +| OurDigital Lab | OurDigital Clinic | 2026-04 rebranding | +| 디지털 연구소 | 디지털 마케팅 클리닉 | Korean equivalent | +| 데이터 중심 (Core Value) | — | Moved to D.intelligence | +| 실행 지향 / In-Action | 실행 성과 중심 / Performance-driven | Refined | +| #1a1a2e | #221814 (O.Black) | Color correction | +| #4ecdc4 | #cedc00 (O.Olive) | Color correction | +| Poppins / Lora | Noto Sans KR / Inter | Font standardization | + ## References See `shared/references/` for detailed guides: diff --git a/custom-skills/01-ourdigital-brand-guide/shared/references/brand-foundation.md b/custom-skills/01-ourdigital-brand-guide/shared/references/brand-foundation.md index 6da3c1c..779449b 100644 --- a/custom-skills/01-ourdigital-brand-guide/shared/references/brand-foundation.md +++ b/custom-skills/01-ourdigital-brand-guide/shared/references/brand-foundation.md @@ -18,9 +18,9 @@ Complete brand identity reference for OurDigital Clinic. | 가치 | English | 클리닉 메타포 | 설명 | |------|---------|--------------|------| -| 데이터 중심 | Data-driven | 정밀 검사 | 감이 아닌 데이터로 판단 | -| 실행 지향 | In-Action | 실행 가능한 처방 | 분석에서 끝나지 않는 실행력 | | 마케팅 과학 | Marketing Science | 근거 중심 의학 | 검증된 방법론과 프레임워크 | +| 실행 성과 중심 | Performance-driven | 실행 가능한 처방 | 분석에서 끝나지 않는 실행력과 성과 | +| 지속 성장 | Sustainable Growth | 체질 개선 | 일회성이 아닌 지속 가능한 성장 | ### Brand Philosophy @@ -113,7 +113,7 @@ Discovery (Blog) → Engagement (Journal) → Conversion (Main Site) | Use Case | Message | |----------|---------| | Tagline | 우리 디지털 클리닉 \| Your Digital Health Partner | -| Value Proposition | 데이터로 진단하고, 실행으로 처방합니다 | +| Value Proposition | 마케팅 과학으로 진단하고, 실행으로 처방합니다 | | Process | 진단 → 처방 → 측정 | | Differentiator | 25년 경험의 마케팅 사이언티스트 | diff --git a/custom-skills/05-ourdigital-document/code/SKILL.md b/custom-skills/05-ourdigital-document/code/SKILL.md index 521bb9e..574fd53 100644 --- a/custom-skills/05-ourdigital-document/code/SKILL.md +++ b/custom-skills/05-ourdigital-document/code/SKILL.md @@ -103,7 +103,7 @@ python code/scripts/apply_brand.py synthesis.json --preview See `code/assets/brand_config.json` for: - Logo placement - Color scheme (OurDigital palette) -- Font settings (Poppins/Lora) +- Font settings (Noto Sans KR/Inter) - Slide templates ## Quick Commands diff --git a/custom-skills/05-ourdigital-document/code/assets/brand_config.json b/custom-skills/05-ourdigital-document/code/assets/brand_config.json index 7231f78..406cf20 100644 --- a/custom-skills/05-ourdigital-document/code/assets/brand_config.json +++ b/custom-skills/05-ourdigital-document/code/assets/brand_config.json @@ -14,9 +14,9 @@ "surface": "#f1f3f4" }, "fonts": { - "heading": "Poppins", - "subheading": "Poppins", - "body": "Lora", + "heading": "Inter", + "subheading": "Inter", + "body": "Noto Sans KR", "caption": "Arial", "fallback": { "heading": "Arial", diff --git a/custom-skills/05-ourdigital-document/code/references/slide_layouts.md b/custom-skills/05-ourdigital-document/code/references/slide_layouts.md index 5b3b7e5..eef1b60 100644 --- a/custom-skills/05-ourdigital-document/code/references/slide_layouts.md +++ b/custom-skills/05-ourdigital-document/code/references/slide_layouts.md @@ -254,7 +254,7 @@ Layout patterns and best practices for different slide types. ### Font Pairing ``` Heading Font + Body Font -- Poppins + Lora +- Inter + Noto Sans KR (OurDigital primary) - Arial + Georgia - Helvetica + Times - Roboto + Merriweather diff --git a/custom-skills/05-ourdigital-document/desktop/SKILL.md b/custom-skills/05-ourdigital-document/desktop/SKILL.md index f31f260..f9e67ef 100644 --- a/custom-skills/05-ourdigital-document/desktop/SKILL.md +++ b/custom-skills/05-ourdigital-document/desktop/SKILL.md @@ -110,7 +110,7 @@ Slide structure: Brand elements: - **Colors**: OurDigital palette from `01-ourdigital-brand-guide` -- **Fonts**: Poppins (headings), Lora (body) +- **Fonts**: Noto Sans KR (Korean), Inter (English) - **Logo**: Positioned per brand guidelines - **Spacing**: Consistent margins and padding diff --git a/custom-skills/05-ourdigital-document/shared/references/slide_layouts.md b/custom-skills/05-ourdigital-document/shared/references/slide_layouts.md index 5b3b7e5..eef1b60 100644 --- a/custom-skills/05-ourdigital-document/shared/references/slide_layouts.md +++ b/custom-skills/05-ourdigital-document/shared/references/slide_layouts.md @@ -254,7 +254,7 @@ Layout patterns and best practices for different slide types. ### Font Pairing ``` Heading Font + Body Font -- Poppins + Lora +- Inter + Noto Sans KR (OurDigital primary) - Arial + Georgia - Helvetica + Times - Roboto + Merriweather diff --git a/custom-skills/_ourdigital-shared/claude-ai-export/individual/01-brand-guide.md b/custom-skills/_ourdigital-shared/claude-ai-export/individual/01-brand-guide.md index 1350237..95c538c 100644 --- a/custom-skills/_ourdigital-shared/claude-ai-export/individual/01-brand-guide.md +++ b/custom-skills/_ourdigital-shared/claude-ai-export/individual/01-brand-guide.md @@ -39,9 +39,9 @@ Activate with "ourdigital" or "our" prefix: | 가치 | English | 클리닉 메타포 | |------|---------|--------------| -| 데이터 중심 | Data-driven | 정밀 검사 | -| 실행 지향 | In-Action | 실행 가능한 처방 | | 마케팅 과학 | Marketing Science | 근거 중심 의학 | +| 실행 성과 중심 | Performance-driven | 실행 가능한 처방 | +| 지속 성장 | Sustainable Growth | 체질 개선 | ### Brand Philosophy @@ -111,7 +111,7 @@ Activate with "ourdigital" or "our" prefix: When reviewing content, verify: 1. **Tone Match**: Does it match the channel's personality? -2. **Value Alignment**: Reflects Data-driven, In-Action, Marketing Science? +2. **Value Alignment**: Reflects Marketing Science, Performance-driven, Sustainable Growth? 3. **Philosophy Check**: Precision + Empathy + Evidence present? 4. **Language Style**: Appropriate blend of Korean/English terms? 5. **Visual Consistency**: Uses approved color palette? diff --git a/custom-skills/_ourdigital-shared/claude-ai-export/individual/05-document.md b/custom-skills/_ourdigital-shared/claude-ai-export/individual/05-document.md index 9ef0201..2810c5e 100644 --- a/custom-skills/_ourdigital-shared/claude-ai-export/individual/05-document.md +++ b/custom-skills/_ourdigital-shared/claude-ai-export/individual/05-document.md @@ -103,7 +103,7 @@ Slide structure: Brand elements: - **Colors**: OurDigital palette from `01-ourdigital-brand-guide` -- **Fonts**: Poppins (headings), Lora (body) +- **Fonts**: Noto Sans KR (Korean), Inter (English) - **Logo**: Positioned per brand guidelines - **Spacing**: Consistent margins and padding diff --git a/custom-skills/_ourdigital-shared/claude-ai-export/ourdigital-skills-bundle.md b/custom-skills/_ourdigital-shared/claude-ai-export/ourdigital-skills-bundle.md index e58a8f3..30918cb 100644 --- a/custom-skills/_ourdigital-shared/claude-ai-export/ourdigital-skills-bundle.md +++ b/custom-skills/_ourdigital-shared/claude-ai-export/ourdigital-skills-bundle.md @@ -28,15 +28,15 @@ This file contains all 10 OurDigital skills for use in Claude.ai Projects. ### Core Values | 가치 | English | 메타포 | |------|---------|--------| -| 데이터 중심 | Data-driven | 정밀 검사 | -| 실행 지향 | In-Action | 실행 가능한 처방 | -| 지속 성장 | Sustainable Growth | 정기 검진 | +| 마케팅 과학 | Marketing Science | 근거 중심 의학 | +| 실행 성과 중심 | Performance-driven | 실행 가능한 처방 | +| 지속 성장 | Sustainable Growth | 체질 개선 | ### Writing Style - **Korean**: 분석적 + 개인적, 철학-기술 융합 - **English**: Reflective, poetic, paradox as device -- **Fonts**: Poppins (headings), Lora (body) -- **Colors**: Primary #1a1a2e, Accent #4ecdc4 +- **Fonts**: Noto Sans KR (Korean), Inter (English) +- **Colors**: Primary #221814 (O.Black), Accent #cedc00 (O.Olive) ---