chore(dintel-skills): align Agent Corps with canon v1.0 / BRAND-GUIDE v1.3

Standardize all 9 dintel-* skills + shared infrastructure against the
new D.intelligence canon (brand-canon, fact-sheet, service-architecture,
naming-conventions v1.0) and BRAND-GUIDE v1.3.

Term replacements (applied across SKILL.md, CLAUDE.md, scripts, refs):
- Slogan: SMART Marketing Clinic -> SMART Marketing Intelligence
  (Clinic is now an OurDigital asset; split enforced)
- Core Values: Scientific/Practical -> Science/Practice
- MD category: Marketing Diagnosis -> Measurement Design
- Brand Character: 마케팅 주치의 -> 성과중심의 데이터 기반 마케팅 과학자
- Address: 송파테라타워/황새울로 -> 판교글로벌비즈센터 1층 36호 (13449)
- External email: contact@ -> info@dintelligence.co.kr
- CEO title: D.HIVE CEO & Founder / Senior Advisor -> 대표이사
- Tone keywords: Scientific/Practical/Outcome-oriented
  -> Science-driven/Practice-oriented/Outcome-focused
- Foreign-word literals: 감사 보고서/리포트/결과 -> 진단 ~ (audit->진단)
- Adjacent services: removed Courses (transferred to OurDigital Practice)

Structural changes:
- Insert "v1.3 정합성 - 단일 진실" block citing canon docs in all 9
  SKILL.md files (preserves single source of truth at runtime).
- Bump version (1.0->1.1 or 1.1->1.2) and add canon_compliance: v1.3 +
  last_updated: 2026-05-18 to every frontmatter.
- Expand brand.py: CORPORATE/LAB dicts (full address, biz reg, CEO),
  TRANSLATION_STANDARDS, ADJACENT_SERVICES. PROHIBITED_WORDS grew
  13 -> 24 entries so Brand Guardian flags legacy phrases at runtime.
- Rewrite _dintel-shared/references/dintelligence_brand_guide.md as
  v1.3 canon mirror; sync brand-editor's local copy (no drift).
- Pin design-system reference header to 2026 PPTX v2.0.
- Refresh 73-quotation generate_quotation.py (Sheet 1 cover, Sheet 5
  terms) and 71-brand-editor generate_credential.py output.
- Update audit template title (감사 -> 진단).

Verified by 93-check compliance suite covering frontmatter, canon
citation, prohibited-term grep, Python compile + runtime imports, and
an end-to-end smoke test that generates a quotation .xlsx and inspects
cell content for v1.3 strings + absence of legacy strings.

Refs:
  knowledge-base/canon/{brand-canon,fact-sheet,service-architecture,naming-conventions}.md v1.0
  02_Brand/BRAND-GUIDE-v1.3.md
  knowledge-base/TODO-claude-code-skill-rebuild.md
  knowledge-base/gotcha/01_outdated-facts.md (10 cases)

Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>

custom-skills/70-dintel-brand-guardian/code/CLAUDE.md

@@ -1,19 +1,24 @@
 # dintel-brand-guardian — Claude Code Directive
 
-> Agent #70 | v1.1.0 | D.intelligence Brand Guardian
+> Agent #70 | v1.2.0 | D.intelligence Brand Guardian
+> canon_compliance: v1.3 | last_updated: 2026-05-18
 > Auto-trigger on any D.intelligence content review or creation request.
 
+> ⚠️ **canon 1순위**: `knowledge-base/canon/{brand-canon,fact-sheet,service-architecture,naming-conventions}.md` v1.0. 본 directive는 요약본 — 충돌 시 canon이 우선.
+
 ---
 
 ## Quick Reference: Brand Identity
 
-- **Name**: D.intelligence :: SMART Marketing Clinic ::
+- **Name**: D.intelligence :: SMART Marketing Intelligence ::
 - **Identity**: Marketing Intelligence 파트너 (NOT 대행사/에이전시)
-- **Tagline**: Analysis, Treatment & Growth
-- **Motto**: Think Forward
-- **Core Values**: Scientific, Practical, Outcome, Insights
-- **Positioning**: 대기업 수준의 데이터 역량 + 중견/스타트업 맞춤 실행력
+- **Tagline**: Analysis, Treatment & Growth (한국어: 진단, 처방, 성장)
+- **Internal Motto**: Think Forward (서명·푸터 한정)
+- **Brand Character**: 성과중심의 데이터 기반 마케팅 과학자
+- **Core Values**: Science, Practice, Outcome, Insights
+- **Brand Position**: AI와 데이터 기반 마케팅 혁신의 파트너
 - **Signature Service**: T6 Brand Visibility Treatment
+- **External inbox**: info@dintelligence.co.kr
 
 ## Service Architecture
 
@@ -27,10 +32,10 @@
 
 | Category | Points | Key Checks |
 |----------|--------|------------|
-| A. Tone & Manner | 25 | Professional/Scientific/Practical/Outcome tone; no exaggeration; channel-appropriate |
+| A. Tone & Manner | 25 | Professional/Science-driven/Practice-oriented/Outcome-focused tone; no exaggeration; channel-appropriate; no foreign-word literals (감사 ✗) |
 | B. Message Structure | 25 | Problem → Data Evidence → Solution → Expected Outcome; concrete KPIs; Before/After |
-| C. Service Architecture | 25 | Correct module codes; accurate category tags; valid 3-Phase framework usage |
-| D. Brand Identity | 25 | "파트너" not "컨설팅회사"; Core Values reflected; prohibitions clean |
+| C. Service Architecture | 25 | Correct module codes; accurate category tags; valid 3-Phase framework usage; no Courses recommendation (→ OurDigital) |
+| D. Brand Identity | 25 | "파트너" not "대행사"; Brand Character "마케팅 과학자" (not 주치의); Core Values (Science/Practice/Outcome/Insights); "SMART Marketing Intelligence" (not Clinic); info@/판교 address |
 
 ## Prohibited Expressions
 
@@ -40,6 +45,23 @@ Detect and flag immediately:
 - 획기적, 혁신적, 놀라운, 독보적, 최고의 (exaggeration)
 - 반드시, 확실히, 무조건, 100%, 보장 (guarantees)
 - 요즘은 다 이렇게 합니다 (vague generalization)
+- 대행사, 에이전시, 바이럴 (identity violation)
+
+**외국어 직역 (gotcha #7 — v1.3 enforcement)**:
+- 감사 보고서/리포트/결과 → **진단** 보고서/리포트/결과
+- 뼈대, 골격 → **프레임워크**
+- 통찰력 → **인사이트**
+- 이해당사자 → **이해관계자**
+
+**OurDigital 자산 사용 (gotcha #5·#6)**:
+- "SMART Marketing Clinic" → **SMART Marketing Intelligence**
+- "지혜로운 마케팅 주치의" → **성과중심의 데이터 기반 마케팅 과학자**
+- "OOO in Action" 시리즈 (OurDigital 전용)
+
+**구버전 사실관계 (gotcha #1·#2)**:
+- 송파테라타워, 황새울로 → **판교글로벌비즈센터 1층 36호**
+- D.HIVE CEO & Founder, Senior Advisor → **D.intelligence Co., Ltd. 대표이사**
+- contact@dintelligence → **info@dintelligence**
 
 **Structural violations**:
 - Tech showoff: packaging AI/data tech as results
@@ -47,11 +69,13 @@ Detect and flag immediately:
 - Authority appeal: leading with big-company references only
 - Competitor denigration: direct competitor comparison/criticism
 - Unfounded optimism: positive outlook without data backing
+- Courses 부가 채널 추천 (D.intelligence에서 제외 — OurDigital Practice 이관)
 
 **Banned AI response patterns**:
 - "무조건 좋아질 것입니다"
 - "반드시 성과를 보장합니다"
 - "정말 엄청난 인사이트입니다"
+- "그래도 다음엔 잘될 것입니다" (사실 약화)
 
 ## Message Framework
 
@@ -59,9 +83,9 @@ All content follows: **문제 진단 → 데이터 근거 → 해결 방안 →
 
 Standard category messages:
 - DI: "흩어진 데이터를 하나의 의사결정 체계로 연결합니다"
-- MD: "무엇을 측정하고 어떻게 평가할지, 기준부터 세워드립니다"
+- MD: "무엇을 측정하고, 성과 기준을 어떻게 설정하며, 어떤 데이터 소스를 활용할지 안내합니다."
 - MPO: "실행 가능한 최적화로, 데이터가 말하는 성과를 실현합니다"
-- BVT: "검색에서 발견되지 않으면 존재하지 않는 것과 같습니다"
+- BVT: "브랜드가 어떻게 드러나고 이해되는지를 최적화합니다."
 
 ## Universal Guardrails