fix: update gtm commands

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2026-03-31 02:36:21 +09:00
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---
description: Gtm Audit command
description: GTM page audit - scan fired tags, gap analysis, tag design from DOM, and report generation
---
# GTM Audit
Lightweight Google Tag Manager audit tool.
Comprehensive Google Tag Manager audit using Playwright to scan live pages for container health, tag firing, dataLayer events, form tracking, and e-commerce checkout flows.
## Triggers
- "audit GTM", "check dataLayer", "GTM 검사"
- "audit GTM", "check dataLayer", "GTM 검사", "scan GTM tags", "audit tags on page", "check tag firing"
## Capabilities
1. **Container Analysis** - Tags, triggers, variables inventory
2. **DataLayer Validation** - Check event structure
3. **Form Tracking** - Verify form submission events
4. **E-commerce Check** - Validate purchase/cart events
1. **Container Analysis** — Verify GTM container loads, detect container ID, inventory tags/triggers/variables
2. **Tag Destination Detection** — Identify fired tags by network requests (GA4, Google Ads, Meta Pixel, LinkedIn, TikTok, Kakao, Naver, etc.)
3. **DataLayer Validation** — Check event structure, required fields, GA4 naming conventions
4. **Form Tracking** Verify form submission events and field capture
5. **E-commerce Checkout Flow** — Validate purchase/cart/checkout events and required e-commerce parameters
6. **Journey-based Audit** — Target specific user journeys: `pageview`, `scroll`, `click`, `form`, `checkout`, `datalayer`, or `full`
## Scripts
## Script
```bash
# Audit GTM container
python /Users/ourdigital/Project/our-claude-skills/custom-skills/20-gtm-audit/code/scripts/gtm_audit.py \
--url https://example.com
AUDIT_SCRIPT="/Users/ourdigital/Project/our-claude-skills/custom-skills/60-gtm-audit/code/scripts/gtm_audit.py"
# With detailed dataLayer check
python /Users/ourdigital/Project/our-claude-skills/custom-skills/20-gtm-audit/code/scripts/gtm_audit.py \
--url https://example.com --check-datalayer --output report.json
# Basic page audit
python "$AUDIT_SCRIPT" --url "https://example.com"
# Audit with expected container ID and specific journey
python "$AUDIT_SCRIPT" --url "https://example.com" --container GTM-XXXXXX --journey full
# E-commerce checkout flow audit with JSON report
python "$AUDIT_SCRIPT" --url "https://example.com/checkout" --journey checkout --output report.json
```
### Script Options
| Flag | Description | Default |
|------|-------------|---------|
| `--url` | Target URL to audit (required) | — |
| `--container` | Expected GTM container ID (e.g., GTM-XXXXXX) | auto-detect |
| `--journey` | Audit scope: `pageview`, `scroll`, `click`, `form`, `checkout`, `datalayer`, `full` | `pageview` |
| `--output` | Output file path for JSON report | `gtm_audit_report.json` |
| `--timeout` | Page load timeout in ms | `30000` |
| `--headless` | Run in headless mode | `True` |
## Audit Checklist
### Container Health
- [ ] GTM container loads correctly
- [ ] No JavaScript errors from GTM
- [ ] Container ID matches expected
- [ ] GTM container loads without JavaScript errors
- [ ] Container ID matches expected value
- [ ] No duplicate container installations
### Tag Firing & Destinations
- [ ] GA4 measurement requests detected
- [ ] Ad platform pixels fire correctly (Google Ads, Meta, etc.)
- [ ] No orphaned or misfiring tags
### DataLayer Events
- [ ] `page_view` fires on all pages
- [ ] `purchase` event has required fields
- [ ] Form submissions tracked
- [ ] `purchase` event has required e-commerce fields
- [ ] Form submissions tracked with correct parameters
- [ ] Event names follow GA4 snake_case convention
### Common Issues
- Missing ecommerce object
- Incorrect event names (GA4 format)
- Missing or malformed ecommerce object
- Incorrect event names (not GA4 format)
- Duplicate event firing
- Tags firing before dataLayer is ready