refactor: Renumber skills 00→10, 01→11 for consistent numbering

- Rename 00-ourdigital-visual-storytelling to 10-ourdigital-visual-storytelling
- Rename 01-ourdigital-research-publisher to 11-ourdigital-research-publisher
- Update CLAUDE.md with new skill numbering and add skill 12 (seo-audit)
- Skill count updated from 8 to 9

🤖 Generated with [Claude Code](https://claude.com/claude-code)

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>

ourdigital-custom-skills/11-ourdigital-research-publisher/references/publishing-checklist.md

@@ -0,0 +1,118 @@
+# Pre-Publishing Checklist
+
+## Content Quality
+
+### Writing
+- [ ] Title is compelling and SEO-optimized
+- [ ] Opening hook captures attention within first 3 sentences
+- [ ] Clear thesis/value proposition stated early
+- [ ] Logical flow between sections
+- [ ] Strong conclusion with takeaway or CTA
+- [ ] Proofread for typos and grammar (Ulysses phase)
+
+### Accuracy
+- [ ] All facts verified with sources
+- [ ] Statistics include source and date
+- [ ] Links tested and working
+- [ ] No outdated information presented as current
+- [ ] Technical accuracy reviewed
+
+### Formatting
+- [ ] Consistent heading hierarchy (H2 → H3 → H4)
+- [ ] Paragraphs appropriately sized for readability
+- [ ] Code blocks properly formatted with language tags
+- [ ] Lists used only for actual list content
+- [ ] Emphasis (bold/italic) used sparingly
+
+## SEO Elements
+
+### On-Page
+- [ ] Primary keyword in title
+- [ ] Primary keyword in first 100 words
+- [ ] Secondary keywords naturally distributed
+- [ ] URL slug: short, descriptive, keyword-rich
+- [ ] Meta description: 150-160 chars, includes CTA
+
+### Technical
+- [ ] Internal links to related posts (2-3 minimum)
+- [ ] External links to authoritative sources
+- [ ] Alt text for all images
+- [ ] Heading structure is semantic (one H1 only)
+
+## Visual Elements (Web UI Phase)
+
+### Featured Image
+- [ ] High quality, relevant to content
+- [ ] Proper dimensions for channel
+  - Ghost: 1200 x 630px recommended
+  - Medium: 1500 x 750px recommended
+- [ ] Alt text added
+- [ ] Copyright/license verified
+
+### In-Post Images
+- [ ] Compressed for web (< 200KB ideal)
+- [ ] Descriptive filenames (not IMG_001.jpg)
+- [ ] Captions added where helpful
+- [ ] Alt text for accessibility
+
+## Channel-Specific
+
+### Ghost (blog.ourdigital.org, journal.ourdigital.org, ourstory.day)
+
+**Before Publishing:**
+- [ ] Tags assigned (3-5 relevant tags)
+- [ ] Author profile selected
+- [ ] Excerpt/custom snippet written
+- [ ] Publication date/time set
+- [ ] Email newsletter toggle reviewed
+
+**Ghost Admin Settings:**
+- [ ] Code injection (if needed): header/footer scripts
+- [ ] Facebook/Twitter card preview checked
+- [ ] Canonical URL set (if republishing)
+
+### Medium
+
+**Before Publishing:**
+- [ ] Tags selected (max 5)
+- [ ] Publication submitted to (if applicable)
+- [ ] Subtitle/kicker written
+- [ ] Reading time appears reasonable
+- [ ] Preview in both web and mobile
+
+**Medium-Specific:**
+- [ ] No excessive self-promotion
+- [ ] Paywall setting decided (member-only?)
+- [ ] Cross-post canonical URL added (if from blog)
+
+## Final Verification
+
+### Preview Check
+- [ ] Desktop preview looks correct
+- [ ] Mobile preview is readable
+- [ ] Links work in preview mode
+- [ ] Images display properly
+- [ ] Social share preview correct
+
+### Publication
+- [ ] Schedule vs. publish now decided
+- [ ] Social sharing plan ready
+- [ ] Newsletter inclusion decided
+- [ ] Analytics tracking confirmed
+
+## Post-Publication
+
+### Immediate (within 1 hour)
+- [ ] Verify live URL works
+- [ ] Share to social channels
+- [ ] Notify team/subscribers if relevant
+
+### Follow-up (within 24-48 hours)
+- [ ] Check initial engagement metrics
+- [ ] Respond to comments
+- [ ] Fix any reported issues
+
+### Long-term (monthly)
+- [ ] Review analytics performance
+- [ ] Update outdated information
+- [ ] Add internal links from newer posts