docs(ourdigital): align journal + research skill style guides to v3.3/v2.1 (#12)
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Merge-align the remaining OurDigital skill references to the authoritative guides, preserving each skill's structure: - 03-journal: brand identity, three-channel context, journal role/length (English, 1,000-2,000 words), authority order, OurDigital-vs-Clinic boundary, shared writing principles adapted for English. English voice preserved — the Korean-blog-only rules (평서체, 전문용어 병기) were deliberately NOT imposed. - 04-research: per-channel voice/tone aligned to Writing Style Guide v2.1; fixed an incorrect 경어체 (~입니다) rule for the Korean blog → 평서체; SEO numbers corrected (title ~40자/≤60, meta ≤155, English slug); added brand identity + authority order + Clinic boundary. 05-document brand_config.json (corporate doc colors) and the claude-ai-export snapshot were intentionally left out of scope. Co-authored-by: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
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<!-- Aligned to OurDigital_Blog_Project_Instruction_v3.3 + Writing_Style_Guide_v2.1 (2026-06-05); journal = English channel, voice preserved -->
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# OurDigital Journal Style Guide
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Writing guidelines for journal.ourdigital.org - English essays and articles.
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## Brand Identity
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OurDigital is a personal digital research notebook that **observes and records how technology shapes people and culture** ("사람, 디지털 그리고 문화를 관찰하는 개인 디지털 연구 노트"). It moves between three registers:
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- **Observation** — what is happening
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- **Analysis** — why it is happening
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- **Reflection** — what it means for us
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`journal.ourdigital.org` is the **English essay channel** within the OurDigital family. It carries the same philosophical core as the Korean blog but in a distinct voice: conversational, poetic, reflective.
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### Brand Boundary
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`OurDigital` is the brand. `OurDigital Clinic` is a service metaphor reserved for diagnostic content, audits, or consulting products — it is **not** the overall blog or journal brand.
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## Channel Context
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| Channel | Language | Character | Length |
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|---------|----------|-----------|--------|
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| `blog.ourdigital.org` | Korean | 디지털 문화 분석 + 철학적 성찰 + 실무 인사이트 | 1,500–3,000자 |
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| **`journal.ourdigital.org`** | **English** | **Industry trends, tech–human intersection, reflective essay** | **1,000–2,000 words** |
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| `ourstory.day` | Korean | 개인 에세이, 삶의 성찰, 일상의 관찰 | 800–1,500자 |
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| `Medium` | English | Technology, marketing, AI for broad audiences | 800–1,500 words |
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## Instruction Authority Order
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When instructions conflict, follow this order:
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| Priority | Source |
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|----------|--------|
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| **1** | OurDigital_Blog_Project_Instruction_v3.3 (channel routing + brand rules) |
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| **2** | This style guide (journal-specific voice and structure) |
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| **3** | Writing_Style_Guide_v2.1 (shared brand principles, adapted for English) |
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## Channel Identity
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| Field | Value |
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@@ -10,6 +45,8 @@ Writing guidelines for journal.ourdigital.org - English essays and articles.
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| **Language** | English |
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| **Tone** | Conversational & Poetic, Reflective |
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| **Target** | Informed generalists with intellectual curiosity |
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| **Default length** | 1,000–2,000 words |
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| **Content focus** | Industry trends, tech–human intersection, reflective essays |
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## Voice Characteristics
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@@ -20,11 +57,16 @@ Seamlessly blend technical analysis with existential questioning. Technology is
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**Example:**
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> The dashboard promises clarity—every metric tracked, every trend visualized. Yet as I stared at the perfectly organized data, I wondered: does seeing everything mean understanding anything?
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### Paradox as Primary Device
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### Tension and Paradox
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Structure arguments around tensions and contradictions that illuminate rather than confuse.
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Structure arguments around core tensions that illuminate rather than confuse. Not every essay needs a paradox — forced ones feel mechanical. Instead, ensure at least one of the following is naturally present:
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**Paradox Patterns:**
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- A genuine tension or contradiction
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- A perspective shift that reframes the subject
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- A rhetorical question that opens rather than closes
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- An ending that leaves productive uncertainty
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**Tension patterns:**
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- "The more we measure, the less we understand"
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- "In optimizing for efficiency, we optimize away meaning"
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- "The tools that connect us also isolate us"
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**Avoid:**
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> Data-driven decision-making is important for businesses.
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### Analytical and Personal
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Bring data, evidence, and argument — then weave in first-person experience and observation. This is an essay, not a paper, but it is not impressionism without evidence either. The personal grounds the analytical; the analytical elevates the personal.
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### Melancholic Optimism
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Acknowledge loss and anxiety without despair. Accept technological inevitability while mourning what's displaced.
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Before publishing:
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- [ ] Does the opening draw readers in?
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- [ ] Are there rhetorical questions?
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- [ ] Does technical content connect to human experience?
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- [ ] Is there at least one paradox or tension?
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- [ ] Does the closing leave an open question?
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- [ ] Is the tone melancholic but not despairing?
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- [ ] Does the opening draw readers in within the first paragraph?
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- [ ] Does technical content connect to human experience (philosophy-tech fusion)?
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- [ ] Is at least one of the following naturally present: tension, paradox, perspective shift, or open question?
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- [ ] Are rhetorical questions used to create intellectual partnership (not overused)?
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- [ ] Is analysis grounded in personal observation or experience?
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- [ ] Does the closing leave an open question or productive uncertainty?
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- [ ] Is the tone melancholic but not despairing, hopeful but not naive?
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- [ ] Are sentences varied in length and rhythm?
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- [ ] Does the essay avoid lecturing — does it treat readers as fellow thinkers?
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- [ ] Is the essay within 1,000–2,000 words?
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- [ ] **Self-edit**: identify the single weakest element ("all pass" is not allowed).
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