Add SEO skills 19-28, 31-32 with full Python implementations

12 new skills: Keyword Strategy, SERP Analysis, Position Tracking,
Link Building, Content Strategy, E-Commerce SEO, KPI Framework,
International SEO, AI Visibility, Knowledge Graph, Competitor Intel,
and Crawl Budget. ~20K lines of Python across 25 domain scripts.
Updated skill 11 pipeline table and repo CLAUDE.md.
Enhanced skill 18 local SEO workflow from jamie.clinic audit.

Note: Skill 26 hreflang_validator.py pending (content filter block).

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
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---
name: seo-competitor-intel
description: |
Competitor intelligence and SEO benchmarking. Triggers: competitor analysis, competitive intelligence, competitor comparison, threat assessment, market position, benchmarking.
---
# SEO Competitor Intelligence & Benchmarking
## Purpose
Comprehensive competitor intelligence for SEO: auto-discover competitors, build profile cards, create head-to-head comparison matrices, analyze keyword overlap, track traffic trends, and score competitive threats. Supports Korean market analysis including Naver Blog/Cafe presence.
## Core Capabilities
1. **Competitor Discovery** - Auto-discover organic competitors via Ahrefs
2. **Profile Cards** - DR, traffic, keywords, referring domains, top pages, content volume
3. **Comparison Matrix** - Multi-dimensional head-to-head comparison
4. **Keyword Overlap** - Shared, unique, and gap keyword analysis
5. **Threat Scoring** - 0-100 score based on DR gap, traffic ratio, keyword overlap, growth
6. **Competitive Monitoring** - Traffic trends, DR changes, keyword movement, content velocity
7. **Alert Generation** - Flag significant competitive movements
8. **Market Share Estimation** - Organic traffic share within competitive set
## MCP Tool Usage
### Ahrefs for Competitive Data
```
mcp__ahrefs__site-explorer-organic-competitors: Discover organic competitors
mcp__ahrefs__site-explorer-metrics: Current organic metrics
mcp__ahrefs__site-explorer-metrics-history: Historical metric trends
mcp__ahrefs__site-explorer-domain-rating: Domain Rating score
mcp__ahrefs__site-explorer-domain-rating-history: DR trend over time
mcp__ahrefs__site-explorer-organic-keywords: Keyword rankings per domain
mcp__ahrefs__site-explorer-top-pages: Top performing pages
mcp__ahrefs__site-explorer-pages-by-traffic: Pages ranked by traffic
mcp__ahrefs__site-explorer-referring-domains: Referring domain list
mcp__ahrefs__site-explorer-backlinks-stats: Backlink overview
mcp__ahrefs__site-explorer-pages-history: Page index history
```
### Notion for Report Storage
```
mcp__notion__notion-create-pages: Save reports to SEO Audit Log
```
### WebSearch for Korean Market
```
WebSearch: Check Naver Blog/Cafe presence for competitors
```
## Workflow
### Competitor Profiling
1. Accept target URL/domain
2. Auto-discover competitors via Ahrefs organic-competitors (or use provided list)
3. Build profile card for target and each competitor (DR, traffic, keywords, backlinks, content)
4. Analyze keyword overlap between target and each competitor
5. Build multi-dimensional comparison matrix
6. Score competitive threats (0-100)
7. Determine market position (leader/challenger/follower/niche)
8. If Korean market: check Naver Blog/Cafe presence
### Competitive Monitoring
1. Accept target, competitors, and monitoring period
2. Fetch traffic trend history for all domains
3. Fetch DR trend history for all domains
4. Track keyword movement (new/lost keywords)
5. Compare content publication velocity
6. Generate alerts for significant changes (>20% traffic, DR jump, keyword surge)
7. Estimate market share within competitive set
## Output Format
### Profiling Report
```markdown
## Competitor Intelligence Report: [domain]
### Target Profile
- Domain Rating: [DR]
- Organic Traffic: [traffic]
- Keywords: [count]
- Referring Domains: [count]
### Competitors (by threat score)
1. **[competitor.com]** - Threat: [score]/100
- DR: [value] | Traffic: [value] | Keywords: [value]
- Keyword Overlap: [shared] shared, [gap] gap
- Strengths: [list]
- Weaknesses: [list]
### Comparison Matrix
| Dimension | Target | Comp1 | Comp2 |
|-----------|--------|-------|-------|
### Market Position: [leader/challenger/follower/niche]
```
### Monitoring Report
```markdown
## Competitive Monitoring Report: [domain]
### Period: [N] days
### Alerts
- [severity] [message]
### Traffic Trends
| Domain | Direction | Growth | Current |
### Keyword Movements
| Domain | New | Lost | Net |
### Market Share
| Domain | Traffic% | Overall% |
```
## Threat Scoring Methodology
| Factor | Weight | Scale |
|--------|--------|-------|
| DR Gap | 20% | -30 to +30 mapped to 0-100 |
| Traffic Ratio | 30% | 0x to 2x+ mapped to 0-100 |
| Keyword Overlap | 25% | 0-50%+ mapped to 0-100 |
| Gap Keywords | 25% | Ratio to target keywords |
## Alert Thresholds
| Alert Type | Threshold | Severity |
|------------|-----------|----------|
| Traffic change | >20% | warning; >50% critical |
| DR change | >3 points | warning; >5 critical |
| Keyword surge | >15% growth | warning |
| Content burst | >2x avg velocity | info |
## Limitations
- Ahrefs data has ~24h freshness lag
- Keyword overlap limited to top 1,000 keywords per domain
- Content velocity based on Ahrefs page index (not real-time crawl)
- Naver presence detection is heuristic-based
## Notion Output (Required)
All reports MUST be saved to OurDigital SEO Audit Log:
- **Database ID**: `2c8581e5-8a1e-8035-880b-e38cefc2f3ef`
- **Properties**: Issue (title), Site (url), Category ("Competitor Intelligence"), Priority, Found Date, Audit ID
- **Language**: Korean with English technical terms
- **Audit ID Format**: COMP-YYYYMMDD-NNN