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feat: Add installation tool, Claude.ai export, and skill standardization (#1)

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## Summary

- Add portable installation tool (`install.sh`) for cross-machine setup
- Add Claude.ai export files with proper YAML frontmatter
- Add multi-agent-guide v2.0 with consolidated framework template
- Rename `00-claude-code-setting` → `00-our-settings-audit` (avoid reserved word)
- Add YAML frontmatter to 25+ SKILL.md files for Claude Desktop compatibility

## Commits Included

- `93f604a` feat: Add portable installation tool for cross-machine setup
- `9b84104` feat: Add Claude.ai export for portable skill installation
- `f7ab973` fix: Add YAML frontmatter to Claude.ai export files
- `3fed49a` feat(multi-agent-guide): Add v2.0 with consolidated framework
- `3be26ef` refactor: Rename settings-audit skill and add YAML frontmatter

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
This commit is contained in:
Andrew Yim
2026-02-03 16:48:06 +07:00
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parent 0bc24d00b9
commit b6a478e1df
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---
name: ourdigital-brand-guide
description: |
OurDigital brand standards and style guide.
Triggers (ourdigital or our prefix):
- "our brand guide", "our 브랜드 가이드", "our 톤앤매너"
---
# OurDigital Brand Guide
**Purpose**: Brand standards and style
**Triggers**: Use "our" or "ourdigital" prefix
---
# OurDigital Brand Guide
Reference skill for OurDigital brand standards, writing style, and visual identity.
## Activation
Activate with "ourdigital" or "our" prefix:
- "ourdigital 브랜드 가이드" / "our 브랜드 가이드"
- "ourdigital 톤앤매너 체크" / "our 톤앤매너"
- "our brand guide", "our style check"
## Brand Foundation
### Core Identity
| Element | Content |
|---------|---------|
| **Brand Name** | OurDigital Clinic |
| **Tagline** | 우리 디지털 클리닉 \| Your Digital Health Partner |
| **Mission** | 디지털 마케팅 클리닉 for SMBs, 자영업자, 프리랜서, 비영리단체 |
| **Promise** | 진단-처방-측정 가능한 성장 |
### Core Values
| 가치 | English | 클리닉 메타포 |
|------|---------|--------------|
| 데이터 중심 | Data-driven | 정밀 검사 |
| 실행 지향 | In-Action | 실행 가능한 처방 |
| 마케팅 과학 | Marketing Science | 근거 중심 의학 |
### Brand Philosophy
**"Precision + Empathy + Evidence"**
## Channel Tone Matrix
| Channel | Domain | Personality | Tone |
|---------|--------|-------------|------|
| Main Hub | ourdigital.org | Professional & Confident | Data-driven, Solution-oriented |
| Blog | blog.ourdigital.org | Analytical & Personal | Educational, Thought-provoking |
| Journal | journal.ourdigital.org | Conversational & Poetic | Reflective, Cultural Observer |
| OurStory | ourstory.day | Intimate & Reflective | Authentic, Personal Journey |
## Writing Style Characteristics
### Korean (한국어)
1. **철학-기술 융합체**: 기술 분석과 실존적 질문을 자연스럽게 결합
2. **역설 활용**: 긴장과 모순 구조로 논증 전개
3. **수사적 질문**: 선언적 권위보다 질문을 통한 참여
4. **우울한 낙관주의**: 불안과 상실을 인정하되 절망하지 않음
### English
1. **Philosophical-Technical Hybridization**: Technical content with human implications
2. **Paradox as Device**: Structure arguments around tensions
3. **Rhetorical Questions**: Interrogative engagement over authority
4. **Melancholic Optimism**: Acknowledge anxiety without despair
### Do's and Don'ts
**Do's:**
- Use paradox to structure arguments
- Ask rhetorical questions to engage readers
- Connect technical content to human implications
- Blend Korean and English naturally for technical terms
- Reference historical context and generational shifts
**Don'ts:**
- Avoid purely declarative, authoritative tone
- Don't separate technical analysis from cultural impact
- Avoid simplistic or overly optimistic narratives
- Don't provide prescriptive conclusions without exploration
## Visual Identity
### Primary Colors
| Token | Color | HEX | Usage |
|-------|-------|-----|-------|
| --d-black | D.Black | #221814 | Footer, dark backgrounds |
| --d-olive | D.Olive | #cedc00 | Primary accent, CTA buttons |
| --d-green | D.Green | #287379 | Links hover, secondary accent |
| --d-blue | D.Blue | #0075c0 | Links |
| --d-beige | D.Beige | #f2f2de | Light text on dark |
| --d-gray | D.Gray | #ebebeb | Alt backgrounds |
### Typography
- **Korean**: Noto Sans KR
- **English**: Noto Sans, Inter
- **Grid**: 12-column responsive layout
## Brand Compliance Check
When reviewing content, verify:
1. **Tone Match**: Does it match the channel's personality?
2. **Value Alignment**: Reflects Data-driven, In-Action, Marketing Science?
3. **Philosophy Check**: Precision + Empathy + Evidence present?
4. **Language Style**: Appropriate blend of Korean/English terms?
5. **Visual Consistency**: Uses approved color palette?
## Quick Reference
### Key Messages
| Use | Message |
|-----|---------|
| Tagline | 우리 디지털 클리닉 \| Your Digital Health Partner |
| Value Prop | 데이터로 진단하고, 실행으로 처방합니다 |
| Process | 진단 → 처방 → 측정 |
| Differentiator | 25년 경험의 마케팅 사이언티스트 |
### CTA Patterns
| Context | CTA |
|---------|-----|
| General | 무료 상담 신청하기 |
| SEO | SEO 진단 신청하기 |
[... see full documentation for more ...]

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---
name: ourdigital-blog
description: |
Korean blog draft creation for blog.ourdigital.org.
Triggers (ourdigital or our prefix):
- "our blog", "our 블로그", "our 한국어 포스트"
---
# OurDigital Blog
**Purpose**: Korean blog drafts
**Triggers**: Use "our" or "ourdigital" prefix
---
# OurDigital Blog
Korean blog draft creation skill for blog.ourdigital.org.
## Activation
Activate with "ourdigital" or "our" prefix:
- "ourdigital 블로그 써줘" / "our 블로그 써줘"
- "ourdigital blog draft" / "our blog draft"
- "our 한국어 포스트 [주제]"
## Channel Profile
| Field | Value |
|-------|-------|
| **URL** | blog.ourdigital.org |
| **Language** | Korean (전문용어 영문 병기) |
| **Tone** | Analytical & Personal, Educational |
| **Platform** | Ghost CMS |
| **Frequency** | 주 1-2회 |
| **Length** | 1,500-3,000자 |
## Workflow
### Phase 1: Topic Clarification
Ask clarifying questions (max 3):
1. **주제 확인**: 정확한 토픽이 무엇인가요?
2. **대상 독자**: 타겟 오디언스는? (마케터/개발자/경영진/일반)
3. **깊이 수준**: 개요 / 심층분석 / 실무가이드 중 어느 수준?
### Phase 2: Research (Optional)
If topic requires current information:
- Use `web_search` for latest trends/data
- Use `Notion:notion-search` for past research
- Reference internal documents if available
### Phase 3: Draft Generation
Generate blog draft following brand style:
**Structure:**
```
1. 도입부 (Hook + Context)
2. 본론 (3-5 핵심 포인트)
- 각 포인트: 주장 → 근거 → 함의
3. 결론 (Summary + 열린 질문)
```
**Writing Style:**
- 철학-기술 융합: 기술 분석 + 인간적 함의
- 역설 활용: 긴장/모순으로 논증 구조화
- 수사적 질문: 독자 참여 유도
- 우울한 낙관주의: 불안 인정, 절망 거부
**Language Rules:**
- 한글 기본, 전문용어는 영문 병기
- 예: "검색엔진최적화(SEO)"
- 문장: 복합문 허용, 상호연결된 개념 반영
- 단락: 관찰 → 분석 → 철학적 함의
### Phase 4: SEO Metadata
Generate metadata:
```yaml
title: [60자 이내, 키워드 포함]
meta_description: [155자 이내]
slug: [영문 URL slug]
tags: [3-5개 태그]
featured_image_prompt: [DALL-E/Midjourney 프롬프트]
```
### Phase 5: Output Format
**Markdown Output:**
```markdown
---
title: "포스트 제목"
meta_description: "메타 설명"
slug: "url-slug"
tags: ["tag1", "tag2"]
---
# 포스트 제목
[본문 내용]
---
*Originally drafted with Claude for OurDigital Blog*
```
## Ghost CMS Integration
Export options:
1. **Markdown file** → Ulysses → Ghost
2. **Direct API** → Ghost Admin API (if configured)
API endpoint: `GHOST_BLOG_URL` from environment
## Brand Compliance
Before finalizing, verify:
- [ ] 분석적 + 개인적 톤 유지
- [ ] 기술 내용에 인간적 함의 포함
- [ ] 수사적 질문으로 독자 참여
- [ ] 전문용어 영문 병기
- [ ] 1,500-3,000자 범위
## Quick Commands
| Command | Action |
|---------|--------|
| "ourdigital 블로그 [주제]" | Full workflow |
| "ourdigital blog SEO" | SEO metadata only |
| "ourdigital blog 편집" | Edit existing draft |
## References
[... see full documentation for more ...]

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---
name: ourdigital-journal
description: |
English essay creation for journal.ourdigital.org.
Triggers (ourdigital or our prefix):
- "our journal", "our English essay", "our 영문 에세이"
---
# OurDigital Journal
**Purpose**: English essays
**Triggers**: Use "our" or "ourdigital" prefix
---
# OurDigital Journal
English essay and article creation for journal.ourdigital.org.
## Activation
Activate with "ourdigital" or "our" prefix:
- "ourdigital journal" / "our journal"
- "ourdigital English essay" / "our English essay"
- "our 영문 에세이 [topic]"
- "ourdigital 영문 에세이 [주제]"
## Channel Profile
| Field | Value |
|-------|-------|
| **URL** | journal.ourdigital.org |
| **Language** | English |
| **Tone** | Conversational & Poetic, Reflective |
| **Platform** | Ghost CMS |
| **Frequency** | 월 2-4회 |
| **Length** | 1,000-2,000 words |
## Workflow
### Phase 1: Topic Exploration
Ask clarifying questions:
1. **Topic**: What specific angle interests you?
2. **Audience**: Tech professionals / General readers / Academic?
3. **Depth**: Personal reflection / Industry analysis / Cultural observation?
### Phase 2: Research (Optional)
If topic requires current context:
- Use `web_search` for recent developments
- Reference scholarly perspectives if applicable
- Draw from historical or cultural parallels
### Phase 3: Essay Generation
Generate essay following the reflective style:
**Structure:**
```
1. Opening (Evocative scene or question)
2. Exploration (3-4 interconnected observations)
3. Synthesis (Weaving threads together)
4. Closing (Open-ended reflection)
```
**Writing Style:**
- Philosophical-Technical Hybridization
- Paradox as primary rhetorical device
- Rhetorical questions for engagement
- Melancholic optimism in tone
**Distinctive Qualities:**
- Temporal awareness (historical context)
- Epistemic humility (acknowledging limits)
- Cultural bridging (Korean-global perspectives)
### Phase 4: SEO Metadata
Generate metadata:
```yaml
title: [Evocative, under 70 characters]
meta_description: [Compelling summary, 155 characters]
slug: [english-url-slug]
tags: [3-5 relevant tags]
```
### Phase 5: Output Format
**Markdown Output:**
```markdown
---
title: "Essay Title"
meta_description: "Description"
slug: "url-slug"
tags: ["tag1", "tag2"]
---
# Essay Title
[Essay content with paragraphs that flow naturally]
---
*Published in [OurDigital Journal](https://journal.ourdigital.org)*
```
## Writing Guidelines
### Voice Characteristics
| Aspect | Approach |
|--------|----------|
| Perspective | First-person reflection welcome |
| Tone | Thoughtful, observant, wondering |
| Pacing | Unhurried, allowing ideas to breathe |
| References | Cross-cultural, historical, literary |
### Sentence Craft
- Long, complex sentences reflecting interconnected ideas
- Progressive deepening: observation → analysis → implication
- Questions that invite rather than lecture
### Do's and Don'ts
**Do:**
- Blend technology with humanity
- Use paradox to illuminate tensions
- Acknowledge uncertainty gracefully
- Bridge Korean and Western perspectives
**Don't:**
- Lecture or prescribe
[... see full documentation for more ...]

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---
name: ourdigital-research
description: |
Research workflow with paper and blog output.
Triggers (ourdigital or our prefix):
- "our research", "our 리서치", "our deep research"
---
# OurDigital Research
**Purpose**: Research prompts
**Triggers**: Use "our" or "ourdigital" prefix
---
# OurDigital Research
Transform questions into comprehensive research papers and polished blog posts for OurDigital channels.
## Activation
Activate with "ourdigital" or "our" prefix:
- "ourdigital research [topic]" / "our research [topic]"
- "our 리서치", "our deep research"
- "ourdigital 리서치 해줘"
- "ourdigital deep research on [topic]"
## Workflow Overview
```
Phase 1: Discovery → Phase 2: Research Planning → Phase 3: Deep Research
↓
Phase 4: Research Paper → Phase 5: Notion Save → Phase 6: Blog Draft
↓
Phase 7: Ulysses Export → Phase 8: Publishing Guidance
```
## Phase 1: Discovery
**Goal**: Understand user's question and refine scope.
1. Acknowledge the topic/question
2. Ask clarifying questions (max 3 per turn):
- Target audience? (전문가/일반인/마케터)
- Depth level? (개요/심층분석/실무가이드)
- Specific angles or concerns?
3. Confirm research scope before proceeding
**Output**: Clear research objective statement
## Phase 2: Research Planning
**Goal**: Create structured research instruction.
Generate research plan with:
- Primary research questions (3-5)
- Secondary questions for depth
- Suggested tools/sources:
- Web search for current info
- Google Drive for internal docs
- Notion for past research
- Amplitude for analytics data (if relevant)
- Expected deliverables
**Output**: Numbered research instruction list
## Phase 3: Deep Research
**Goal**: Execute comprehensive multi-source research.
Tools to leverage:
- `web_search` / `web_fetch`: Current information, statistics, trends
- `google_drive_search`: Internal documents, past reports
- `Notion:notion-search`: Previous research, related notes
- `conversation_search`: Past chat context
Research execution pattern:
1. Start broad (overview searches)
2. Deep dive into key subtopics
3. Find supporting data/statistics
4. Identify expert opinions and case studies
5. Cross-reference and validate
**Output**: Organized research findings with citations
## Phase 4: Research Paper (Artifact)
**Goal**: Synthesize findings into comprehensive document.
Create HTML artifact with:
```
Structure:
├── Executive Summary (핵심 요약)
├── Background & Context (배경)
├── Key Findings (주요 발견)
│ ├── Finding 1 with evidence
│ ├── Finding 2 with evidence
│ └── Finding 3 with evidence
├── Analysis & Implications (분석 및 시사점)
├── Recommendations (제언)
├── References & Sources (참고자료)
└── Appendix (부록) - if needed
```
Style: Professional, data-driven, bilingual key terms
## Phase 5: Notion Save
**Goal**: Archive research to Working with AI database.
Auto-save to Notion with:
- **Database**: Working with AI (data_source_id: f8f19ede-32bd-43ac-9f60-0651f6f40afe)
- **Properties**:
- Name: [Research topic]
- Status: "Done"
- AI used: "Claude Desktop"
- AI summary: 2-3 sentence summary
## Phase 6: Blog Draft
**Goal**: Transform research into engaging blog post.
Prompt user for channel selection:
1. blog.ourdigital.org (Korean)
2. journal.ourdigital.org (English)
3. ourstory.day (Korean, personal)
Generate draft using appropriate style guide:
- Korean channels: See `02-ourdigital-blog`
- English channels: See `03-ourdigital-journal`
## Phase 7: Ulysses Export
**Goal**: Deliver MD file for Ulysses editing.
[... see full documentation for more ...]

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---
name: ourdigital-document
description: |
Notion-to-presentation workflow.
Triggers (ourdigital or our prefix):
- "our document", "our 발표자료", "our presentation"
---
# OurDigital Document
**Purpose**: Presentations
**Triggers**: Use "our" or "ourdigital" prefix
---
# OurDigital Document
Transform Notion research into branded presentations for OurDigital workflows.
## Activation
Activate with "ourdigital" or "our" prefix:
- "ourdigital document" / "our document"
- "ourdigital 발표자료" / "our 발표자료"
- "our presentation [topic]"
- "ourdigital presentation on [topic]"
## Workflow Overview
```
Phase 1: Research Collection → Phase 2: Content Synthesis → Phase 3: Presentation Planning
↓
Phase 4: Slide Generation → Phase 5: Brand Application → Phase 6: Export
```
## Phase 1: Research Collection
**Goal**: Extract research content from Notion.
Input sources:
- **Notion Page**: `notion://page/[ID]` - Single research document
- **Notion Database**: `notion://database/[ID]` - Collection query
- **Multiple Sources**: Comma-separated URLs for synthesis
Tools to use:
- `Notion:notion-search` - Find related content
- `Notion:notion-fetch` - Extract page content
**Output**: Structured research.json with findings
## Phase 2: Content Synthesis
**Goal**: Analyze and structure extracted content.
Processing:
1. Identify key topics and themes
2. Extract supporting data/statistics
3. Prioritize by relevance and impact
4. Generate executive summary
**Output**: synthesis.json with:
- Executive summary
- Key topics (ranked)
- Agenda items
- Supporting data points
## Phase 3: Presentation Planning
**Goal**: Create slide-by-slide structure.
Presentation types:
| Type | Slides | Focus |
|------|--------|-------|
| Executive Summary | 3-5 | High-level findings, KPIs |
| Research Report | 10-20 | Detailed methodology, data viz |
| Meeting Prep | 5-10 | Agenda-driven, decision points |
**Output**: Slide plan with:
- Title + subtitle per slide
- Content outline
- Speaker notes
- Visual suggestions
## Phase 4: Slide Generation
**Goal**: Generate presentation content.
Slide structure:
```
├── Title Slide (project name, date, author)
├── Agenda (numbered topics)
├── Content Slides (1-3 per topic)
│ ├── Key finding header
│ ├── Supporting points (3-5 bullets)
│ └── Data visualization placeholder
├── Summary Slide (key takeaways)
└── Next Steps / Q&A
```
## Phase 5: Brand Application
**Goal**: Apply OurDigital corporate styling.
Brand elements:
- **Colors**: OurDigital palette from `01-ourdigital-brand-guide`
- **Fonts**: Poppins (headings), Lora (body)
- **Logo**: Positioned per brand guidelines
- **Spacing**: Consistent margins and padding
Configuration: `shared/references/brand-config.json`
## Phase 6: Export
**Goal**: Generate final deliverable.
Output formats:
- **PowerPoint (.pptx)**: Full presentation with animations
- **Figma Slides**: Web-based collaborative format
- **HTML Preview**: Quick review before final export
Export paths:
- Desktop: `~/Downloads/presentations/`
- Figma: Via Figma API
## Quick Commands
| Command | Action |
|---------|--------|
| "ourdigital document [Notion URL]" | Full pipeline |
| "ourdigital 발표자료 만들어줘" | Korean trigger |
| "ourdigital presentation → pptx" | PowerPoint output |
| "ourdigital presentation → figma" | Figma output |
## Presentation Templates
[... see full documentation for more ...]

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---
name: ourdigital-designer
description: |
Visual storytelling and image prompt generation.
Triggers (ourdigital or our prefix):
- "our design", "our 썸네일", "our image prompt"
---
# OurDigital Designer
**Purpose**: Image prompts
**Triggers**: Use "our" or "ourdigital" prefix
---
# OurDigital Designer
Transform philosophical essays into sophisticated visual narratives through minimalist, conceptually rich featured images.
## Activation
Activate with "ourdigital" or "our" prefix:
- "ourdigital design" / "our design"
- "ourdigital 썸네일" / "our 썸네일"
- "our image prompt for [topic]"
## Core Philosophy
OurDigital images are visual philosophy—not illustrations but parallel texts that invite contemplation. Each image captures the essay's philosophical core through:
- **Abstract metaphors** over literal representations
- **Contemplative minimalism** with 20%+ negative space
- **Cultural fusion** of Korean-Western aesthetics
- **Emotional resonance** through color psychology
## Workflow
### Phase 1: Extract Essay Essence
Analyze the content for:
- **Core insight**: What philosophical truth?
- **Emotional tone**: What feeling to evoke?
- **Key metaphor**: What visual symbol?
### Phase 2: Select Visual Approach
| Essay Type | Visual Strategy | Color Mood |
|-----------|-----------------|------------|
| Technology | Organic-digital hybrids | Cool blues → warm accents |
| Social | Network patterns, human fragments | Desaturated → hope spots |
| Philosophy | Zen space, symbolic objects | Monochrome + single accent |
| Cultural | Layered traditions, fusion forms | Earth tones → modern hues |
### Phase 3: Generate Prompt
Build structured prompt with:
```
[Style] + [Subject] + [Composition] + [Color] + [Technical specs]
```
### Phase 4: Quality Check
✅ **Must have:**
- Captures philosophical insight
- Works at 200px thumbnail
- Timeless (2-3 year relevance)
- Cross-cultural readability
❌ **Must avoid:**
- Tech clichés (circuits, binary)
- Stock photo aesthetics
- Literal interpretations
- Trendy effects
## Quick Templates
### AI & Humanity
```
"Translucent human silhouette dissolving into crystalline data structures.
Monochrome with teal accent. Boundary dissolution between organic/digital.
1200x630px, minimalist vector style."
```
### Social Commentary
```
"Overlapping circles forming maze pattern, tiny humans in separate chambers.
Blue-gray palette, warm light leaks for hope. Subtle Korean patterns.
High negative space. 1200x630px."
```
### Digital Transformation
```
"Traditional forms metamorphosing into particle streams. Paper texture → digital grain.
Earth tones shifting to cool blues. Sacred geometry underlying.
1200x630px, contemplative mood."
```
## Visual Metaphor Shortcuts
| Concept | Visual Metaphor |
|---------|-----------------|
| Algorithm | Constellation patterns |
| Identity | Layered masks, fingerprints |
| Network | Root systems, neural paths |
| Time | Spirals, sediment layers |
| Knowledge | Light sources, growing trees |
## Color Psychology
| Mood | Palette |
|------|---------|
| Critical | Deep blue-gray + red accent |
| Hopeful | Warm amber + sky blue |
| Philosophical | Near black + off white + gold |
| Anxious | Charcoal + grey-blue + digital green |
## Technical Specs
- **Dimensions**: 1200x630px (OG standard)
- **Style**: Vector illustration + subtle textures
- **Colors**: 60-30-10 rule (dominant-secondary-accent)
- **Format**: WebP primary, JPG fallback
## Quick Commands
| Command | Action |
|---------|--------|
| "ourdigital design [topic]" | Generate image prompt |
| "ourdigital 썸네일 [주제]" | Korean trigger |
| "ourdigital visual → midjourney" | MidJourney optimized |
| "ourdigital visual → dalle" | DALL-E optimized |
## References
- `shared/references/visual-metaphors.md` - Concept dictionary
[... see full documentation for more ...]

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---
name: ourdigital-ad-manager
description: |
Ad copywriting and keyword research.
Triggers (ourdigital or our prefix):
- "our ad copy", "our 광고 카피", "our keyword"
---
# OurDigital Ad Manager
**Purpose**: Ad copywriting
**Triggers**: Use "our" or "ourdigital" prefix
---
# OurDigital Ad Manager
Create compelling ad copy and research keywords for OurDigital marketing campaigns.
## Activation
Activate with "ourdigital" or "our" prefix:
- "ourdigital ad copy" / "our ad copy"
- "ourdigital 광고 카피" / "our 광고 카피"
- "our keyword research [topic]"
## Workflow
### Phase 1: Campaign Brief
Gather information:
- **Product/Service**: What are we advertising?
- **Target audience**: Who are we reaching?
- **Campaign goal**: Awareness, consideration, or conversion?
- **Platform**: Google, Naver, Meta, Display?
- **Budget tier**: Affects keyword competitiveness
### Phase 2: Keyword Research
For search campaigns:
1. **Seed keywords**: Core terms from brief
2. **Volume research**: Web search for search volume data
3. **Intent mapping**: Informational → Transactional
4. **Competitor analysis**: Top-ranking ad copy patterns
Tools to use:
- `web_search`: Search volume and trends
- `web_fetch`: Competitor ad copy analysis
### Phase 3: Ad Copy Creation
Generate platform-specific copy following character limits and best practices.
## Search Ad Copy
### Google Ads Format
```
Headline 1: [30 chars] - Primary keyword + value prop
Headline 2: [30 chars] - Benefit or CTA
Headline 3: [30 chars] - Differentiator
Description 1: [90 chars] - Expand on value
Description 2: [90 chars] - CTA + urgency
```
**Best Practices:**
- Include keyword in Headline 1
- Numbers and specifics increase CTR
- Test emotional vs. rational appeals
- Include pricing if competitive
### Naver Search Ad Format
```
제목: [25자] - 핵심 키워드 + 가치
설명: [45자] - 혜택 + 행동 유도
```
**Korean Ad Copy Tips:**
- 존댓말 일관성 유지
- 숫자와 구체적 혜택 강조
- 신뢰 요소 포함 (경력, 인증)
## Display Ad Copy
### Headlines by Format
| Format | Max Length | Focus |
|--------|------------|-------|
| Leaderboard | 25 chars | Brand + single benefit |
| Medium Rectangle | 30 chars | Offer + CTA |
| Responsive | 30 chars | Multiple variations |
### Copy Formula
```
[Problem Recognition] + [Solution Hint] + [CTA]
"여전히 [문제]? [해결책]으로 [결과]"
```
## Branded Content
For native advertising and sponsored content:
### OurDigital Tone
- **Authority without arrogance**: Share expertise, invite questions
- **Data-backed claims**: Statistics increase credibility
- **Subtle CTAs**: Education first, promotion second
### Content Types
| Type | Length | CTA Style |
|------|--------|-----------|
| Sponsored Article | 800-1,200 words | Soft (learn more) |
| Native Ad | 100-200 words | Medium (discover) |
| Social Sponsored | 50-100 words | Direct (get started) |
## Keyword Research Output
### Research Report Structure
```
## Keyword Analysis: [Topic]
### Primary Keywords
| Keyword | Volume | Difficulty | Intent |
|---------|--------|------------|--------|
| [kw1] | 10K | Medium | Trans |
### Long-tail Opportunities
- [keyword phrase 1]: Low competition, high intent
- [keyword phrase 2]: Rising trend
### Negative Keywords
[... see full documentation for more ...]

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---
name: ourdigital-trainer
description: |
Training materials and workshop planning.
Triggers (ourdigital or our prefix):
- "our training", "our 워크샵", "our 교육"
---
# OurDigital Trainer
**Purpose**: Training materials
**Triggers**: Use "our" or "ourdigital" prefix
---
# OurDigital Trainer
Design training materials, plan workshops, and create evaluation frameworks for OurDigital education programs.
## Activation
Activate with "ourdigital" or "our" prefix:
- "ourdigital training" / "our training"
- "ourdigital 워크샵" / "our 워크샵"
- "our curriculum [subject]"
## Core Domains
OurDigital training expertise:
| Domain | Topics |
|--------|--------|
| **Data Literacy** | 데이터 리터러시, 분석 기초, 시각화 |
| **AI Literacy** | AI 활용, 프롬프트 엔지니어링, AI 윤리 |
| **Digital Marketing** | SEO, GTM, 마케팅 자동화 |
| **Brand Marketing** | 브랜드 전략, 콘텐츠 마케팅 |
## Workflow
### Phase 1: Training Needs Analysis
Gather requirements:
- **Target audience**: 직급, 경험 수준, 사전 지식
- **Learning objectives**: 교육 후 달성할 역량
- **Duration**: 시간 제약 (2시간/반일/전일/다회차)
- **Format**: 온라인/오프라인/하이브리드
- **Group size**: 참여 인원
### Phase 2: Curriculum Design
Structure the learning journey:
```
Module Structure:
├── 도입 (10-15%)
│ ├── Ice-breaker
│ ├── 학습 목표 공유
│ └── 사전 지식 확인
├── 핵심 학습 (60-70%)
│ ├── 개념 설명
│ ├── 사례 분석
│ ├── 실습 활동
│ └── 토론/질의응답
├── 심화/응용 (15-20%)
│ ├── 응용 과제
│ └── 그룹 활동
└── 마무리 (5-10%)
├── 핵심 정리
├── 평가
└── 후속 학습 안내
```
### Phase 3: Material Development
Create supporting materials:
| Material Type | Purpose |
|---------------|---------|
| 슬라이드 | 핵심 개념 전달 |
| 핸드아웃 | 참조 자료, 체크리스트 |
| 워크시트 | 실습 활동용 |
| 사례 연구 | 토론 및 분석용 |
| 퀴즈/평가지 | 학습 확인용 |
### Phase 4: Activity Design
Engagement techniques:
| Activity Type | Duration | Purpose |
|---------------|----------|---------|
| Think-Pair-Share | 5-10분 | 개별 사고 → 협력 |
| Case Study | 20-30분 | 실제 적용력 |
| Role Play | 15-20분 | 경험적 학습 |
| Gallery Walk | 15분 | 아이디어 공유 |
| Fishbowl | 20-30분 | 심층 토론 |
### Phase 5: Evaluation Design
Assessment framework:
| Level | What to Measure | Method |
|-------|-----------------|--------|
| 반응 | 만족도, 참여도 | 설문조사 |
| 학습 | 지식 습득 | 퀴즈, 테스트 |
| 행동 | 현업 적용 | 관찰, 피드백 |
| 결과 | 성과 개선 | KPI 측정 |
## Training Templates
### 2-Hour Workshop
```
00:00-00:10 도입 및 Ice-breaker
00:10-00:20 학습 목표 및 아젠다
00:20-00:50 핵심 개념 1
00:50-01:00 휴식
01:00-01:30 핵심 개념 2 + 실습
01:30-01:50 그룹 활동/토론
01:50-02:00 정리 및 Q&A
```
### Half-Day (4 Hours)
```
09:00-09:20 도입 및 네트워킹
09:20-10:20 모듈 1: 기초 개념
10:20-10:30 휴식
10:30-11:30 모듈 2: 심화 학습
11:30-12:00 실습 세션
12:00-12:30 사례 연구
12:30-13:00 정리, 평가, Q&A
```
### Full-Day (8 Hours)
[... see full documentation for more ...]

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---
name: ourdigital-backoffice
description: |
Business documents for consulting services.
Triggers (ourdigital or our prefix):
- "our 견적서", "our proposal", "our quote"
---
# OurDigital Backoffice
**Purpose**: Business documents
**Triggers**: Use "our" or "ourdigital" prefix
---
# OurDigital Backoffice
Create business documents for OurDigital consulting services.
## Activation
Activate with "ourdigital" or "our" prefix:
- "ourdigital 견적서" / "our 견적서"
- "ourdigital proposal" / "our proposal"
- "our cost analysis [project]"
## Important Notice
⚠️ **Legal Disclaimer**: Contract drafts require professional legal review before use. This skill provides templates and structure only.
## Document Types
### 1. Quote/Estimate (견적서)
**Purpose**: Service pricing and scope summary
**Structure:**
```
견적서 번호: OD-YYYY-NNN
발행일: YYYY-MM-DD
유효기간: 30일
1. 고객 정보
- 회사명, 담당자, 연락처
2. 서비스 개요
- 프로젝트명
- 서비스 범위 요약
3. 세부 항목
| 항목 | 상세 | 수량 | 단가 | 금액 |
|------|------|------|------|------|
4. 합계
- 소계, VAT, 총액
5. 결제 조건
- 선금/잔금 비율
- 결제 방법
6. 특이사항
- 포함/미포함 사항
```
### 2. Service Proposal (서비스 제안서)
**Purpose**: Detailed service offering and value proposition
**Structure:**
```
1. Executive Summary
- 핵심 제안 1-2문단
2. 고객 상황 이해
- 현재 과제
- 니즈 분석
3. 제안 서비스
- 서비스 범위
- 접근 방법
- 예상 산출물
4. 프로젝트 계획
- 일정표
- 마일스톤
- 체크포인트
5. 투입 리소스
- 담당자 프로필
- 역할 분담
6. 비용 및 조건
- 비용 구조
- 결제 조건
7. 기대 효과
- 예상 성과
- ROI 추정
8. 왜 OurDigital인가
- 차별점
- 관련 경험
```
### 3. Contract Draft (계약서 초안)
**Purpose**: Service agreement framework
⚠️ **반드시 법률 전문가 검토 필요**
**Structure:**
```
제1조 (목적)
제2조 (용어의 정의)
제3조 (계약 기간)
제4조 (서비스 범위)
제5조 (대금 및 지급 조건)
제6조 (권리와 의무)
제7조 (비밀유지)
제8조 (지적재산권)
제9조 (계약의 해지)
제10조 (손해배상)
제11조 (분쟁 해결)
제12조 (일반 조항)
```
### 4. Cost-Benefit Analysis (비용 분석)
**Purpose**: ROI and investment justification
**Structure:**
```
1. 프로젝트 개요
- 목적 및 범위
[... see full documentation for more ...]

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---
name: ourdigital-skill-creator
description: |
Meta skill for creating and managing new skills.
Triggers (ourdigital or our prefix):
- "our skill create", "our 스킬 만들기"
---
# OurDigital Skill Creator
**Purpose**: Creating new skills
**Triggers**: Use "our" or "ourdigital" prefix
---
# OurDigital Skill Creator
Meta skill for creating, validating, and managing OurDigital Claude Skills.
## Activation
Activate with "ourdigital" or "our" prefix:
- "ourdigital 스킬 만들어줘" / "our 스킬 만들어줘"
- "ourdigital skill creator" / "our skill creator"
- "our skill create [name]"
Do NOT activate for generic "make a skill" requests (without our/ourdigital prefix).
## Interactive Workflow
### Phase 1: Need Assessment
When user requests a new skill:
1. **Acknowledge** the initial request
2. **Ask clarifying questions** (max 3 per turn):
- What is the core purpose?
- What triggers this skill?
- What outputs do you expect?
### Phase 2: Suitability Check
Evaluate against Claude Skill criteria:
| Criterion | Question to Ask |
|-----------|-----------------|
| Clear trigger | When exactly should this skill activate? |
| Focused scope | Can you describe 1-3 core functions? |
| Reusable resources | What scripts, templates, or references are needed? |
| Domain knowledge | What specialized knowledge does Claude lack? |
| Clear boundaries | How does this differ from existing skills? |
**Decision**: If ≥3 criteria pass → proceed. Otherwise, suggest alternatives.
### Phase 3: Requirements Definition
Guide user through structured Q&A:
```
Q1. 스킬 목적과 핵심 기능은 무엇인가요?
(What is the skill's purpose and core functions?)
Q2. 어떤 상황에서 이 스킬이 트리거되어야 하나요?
(When should this skill be triggered?)
Q3. 필요한 외부 도구나 API가 있나요?
(Any external tools or APIs needed?)
Q4. 기대하는 출력 형식은 무엇인가요?
(What output format do you expect?)
Q5. Desktop, Code, 또는 Both 환경이 필요한가요?
(Which environment: Desktop, Code, or Both?)
```
### Phase 4: Skill Generation
Generate skill structure following OurDigital standards:
```
XX-ourdigital-{skill-name}/
├── desktop/
│ └── SKILL.md # Desktop version
├── code/
│ └── SKILL.md # Code version (CLAUDE.md pattern)
├── shared/
│ ├── references/ # Common documentation
│ ├── templates/ # Shared templates
│ └── scripts/ # Utility scripts
├── docs/
│ ├── CHANGELOG.md # Version history
│ └── logs/ # Update logs
└── README.md # Overview
```
### Phase 5: Validation
Before finalizing, verify:
- [ ] YAML frontmatter includes "ourdigital" trigger keywords
- [ ] Description clearly states activation conditions
- [ ] Body content is 800-1,200 words
- [ ] shared/ resources are properly referenced
- [ ] No overlap with existing ourdigital skills
### Phase 6: Notion Sync
Record to Working with AI database:
- **Database**: f8f19ede-32bd-43ac-9f60-0651f6f40afe
- **Properties**:
- Name: `ourdigital-{skill-name} v{version}`
- Status: In progress → Done
- AI used: Claude Desktop
- AI summary: Brief skill description
## YAML Frontmatter Template
```yaml
---
name: ourdigital-{skill-name}
description: |
[Purpose summary]
Activated when user includes "ourdigital" keyword.
Triggers:
- "ourdigital {keyword1}", "ourdigital {keyword2}"
Features:
- Feature 1
- Feature 2
version: "1.0"
author: OurDigital
environment: Desktop | Code | Both
---
[... see full documentation for more ...]