feat(skills): bulk-add root SKILL.md to 61 skills (native Agent Skills loadability)

Run the additive migration pass from SKILL-MIGRATION-GUIDE: generate a root SKILL.md for every skill that lacked one, copied from its desktop/SKILL.md (or code/SKILL.md), with name set to the directory name and description + body preserved verbatim. - scripts/migrate_skill_root.py: the reusable, non-destructive migrator (dry-run default). - 61 new root SKILL.md (desktop source for most; code/SKILL.md for 61/62/92). - Untouched: 16/17/95 (already had root); desktop/ and code/ packaging left intact. - All 64 root SKILL.md validate: frontmatter <=1024, kebab name, description present. Still MANUAL (no SKILL.md source — commands/README only), need hand-authored root SKILL.md: 81-mac-optimizer, 90-reference-curator, 91-multi-agent-guide, 94-dintel-bootstrap. Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
2026-05-28 01:05:20 +09:00
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+---
+name: 07-ourdigital-ad-manager
+description: |
+  Ad copywriting and keyword research for OurDigital marketing.
+  Activated with "ourdigital" keyword for advertising tasks.
+
+  Triggers (ourdigital or our prefix):
+  - "ourdigital ad copy", "our ad copy"
+  - "ourdigital 광고 카피", "our 광고 카피"
+  - "ourdigital keyword", "our keyword"
+  - "ourdigital 검색 광고", "our 검색 광고"
+
+  Features:
+  - Search ad copywriting (Google, Naver)
+  - Display ad copywriting
+  - Branded content creation
+  - Keyword volume research
+version: "1.0"
+author: OurDigital
+environment: Desktop
+---
+
+# OurDigital Ad Manager
+
+Create compelling ad copy and research keywords for OurDigital marketing campaigns.
+
+## Activation
+
+Activate with "ourdigital" or "our" prefix:
+- "ourdigital ad copy" / "our ad copy"
+- "ourdigital 광고 카피" / "our 광고 카피"
+- "our keyword research [topic]"
+
+## Workflow
+
+### Phase 1: Campaign Brief
+
+Gather information:
+- **Product/Service**: What are we advertising?
+- **Target audience**: Who are we reaching?
+- **Campaign goal**: Awareness, consideration, or conversion?
+- **Platform**: Google, Naver, Meta, Display?
+- **Budget tier**: Affects keyword competitiveness
+
+### Phase 2: Keyword Research
+
+For search campaigns:
+1. **Seed keywords**: Core terms from brief
+2. **Volume research**: Web search for search volume data
+3. **Intent mapping**: Informational → Transactional
+4. **Competitor analysis**: Top-ranking ad copy patterns
+
+Tools to use:
+- `web_search`: Search volume and trends
+- `web_fetch`: Competitor ad copy analysis
+
+### Phase 3: Ad Copy Creation
+
+Generate platform-specific copy following character limits and best practices.
+
+## Search Ad Copy
+
+### Google Ads Format
+
+```
+Headline 1: [30 chars] - Primary keyword + value prop
+Headline 2: [30 chars] - Benefit or CTA
+Headline 3: [30 chars] - Differentiator
+Description 1: [90 chars] - Expand on value
+Description 2: [90 chars] - CTA + urgency
+```
+
+**Best Practices:**
+- Include keyword in Headline 1
+- Numbers and specifics increase CTR
+- Test emotional vs. rational appeals
+- Include pricing if competitive
+
+### Naver Search Ad Format
+
+```
+제목: [25자] - 핵심 키워드 + 가치
+설명: [45자] - 혜택 + 행동 유도
+```
+
+**Korean Ad Copy Tips:**
+- 존댓말 일관성 유지
+- 숫자와 구체적 혜택 강조
+- 신뢰 요소 포함 (경력, 인증)
+
+## Display Ad Copy
+
+### Headlines by Format
+
+| Format | Max Length | Focus |
+|--------|------------|-------|
+| Leaderboard | 25 chars | Brand + single benefit |
+| Medium Rectangle | 30 chars | Offer + CTA |
+| Responsive | 30 chars | Multiple variations |
+
+### Copy Formula
+
+```
+[Problem Recognition] + [Solution Hint] + [CTA]
+"여전히 [문제]? [해결책]으로 [결과]"
+```
+
+## Branded Content
+
+For native advertising and sponsored content:
+
+### OurDigital Tone
+
+- **Authority without arrogance**: Share expertise, invite questions
+- **Data-backed claims**: Statistics increase credibility
+- **Subtle CTAs**: Education first, promotion second
+
+### Content Types
+
+| Type | Length | CTA Style |
+|------|--------|-----------|
+| Sponsored Article | 800-1,200 words | Soft (learn more) |
+| Native Ad | 100-200 words | Medium (discover) |
+| Social Sponsored | 50-100 words | Direct (get started) |
+
+## Keyword Research Output
+
+### Research Report Structure
+
+```
+## Keyword Analysis: [Topic]
+
+### Primary Keywords
+| Keyword | Volume | Difficulty | Intent |
+|---------|--------|------------|--------|
+| [kw1]   | 10K    | Medium     | Trans  |
+
+### Long-tail Opportunities
+- [keyword phrase 1]: Low competition, high intent
+- [keyword phrase 2]: Rising trend
+
+### Negative Keywords
+- [irrelevant term 1]
+- [irrelevant term 2]
+
+### Recommended Ad Groups
+1. [Group Name]: kw1, kw2, kw3
+2. [Group Name]: kw4, kw5, kw6
+```
+
+## Quick Commands
+
+| Command | Action |
+|---------|--------|
+| "ourdigital ad copy [product]" | Full ad set |
+| "ourdigital 검색 광고 [키워드]" | Search ads |
+| "ourdigital display ad [campaign]" | Display copy |
+| "ourdigital keyword [topic]" | Volume research |
+
+## Platform Guidelines
+
+| Platform | Headline | Description | Key Focus |
+|----------|----------|-------------|-----------|
+| Google | 30×3 | 90×2 | Keyword match |
+| Naver | 25 | 45 | Trust signals |
+| Meta | 40 | 125 | Visual-copy sync |
+| LinkedIn | 150 | 70 | Professional tone |
+
+## References
+
+- `shared/references/ad-copy-formulas.md` - Proven copy templates
+- `shared/references/platform-specs.md` - Character limits
+- `01-ourdigital-brand-guide` - Brand voice