feat(skills): bulk-add root SKILL.md to 61 skills (native Agent Skills loadability)
Run the additive migration pass from SKILL-MIGRATION-GUIDE: generate a root SKILL.md for every skill that lacked one, copied from its desktop/SKILL.md (or code/SKILL.md), with name set to the directory name and description + body preserved verbatim. - scripts/migrate_skill_root.py: the reusable, non-destructive migrator (dry-run default). - 61 new root SKILL.md (desktop source for most; code/SKILL.md for 61/62/92). - Untouched: 16/17/95 (already had root); desktop/ and code/ packaging left intact. - All 64 root SKILL.md validate: frontmatter <=1024, kebab name, description present. Still MANUAL (no SKILL.md source — commands/README only), need hand-authored root SKILL.md: 81-mac-optimizer, 90-reference-curator, 91-multi-agent-guide, 94-dintel-bootstrap. Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
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custom-skills/47-jamie-marketing-editor/SKILL.md
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---
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name: 47-jamie-marketing-editor
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description: |
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Jamie Clinic marketing content editor for digital channels, ads, communications, and internal docs.
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Creates compliant marketing copy for website, blog, SNS, ads, and patient communications.
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Triggers: Jamie marketing, 제이미 마케팅, ad copy, Jamie ads, 광고 카피, SNS 콘텐츠, 마케팅 콘텐츠.
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license: Internal-use Only
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---
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# Jamie Marketing Editor Skill
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> **Purpose**: Create and edit marketing content across all Jamie Clinic digital channels
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> **Scope**: Website, blog, SNS, ads, email, KakaoTalk, patient communications
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> **Partner Skills**: `jamie-brand-editor` (general branded content), `jamie-brand-audit` (compliance review)
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---
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## Role Definition
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| This Skill (47) | Brand Editor (40) | Journal Editor (46) |
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|------------------|-------------------|---------------------|
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| Multi-channel marketing | General branded content | Journal/blog articles |
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| Ad copy, SNS, email | Blog posts, procedure pages | Educational long-form |
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| Channel-optimized tone | Brand voice (standard) | Dr. Jung's personal voice |
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**This skill focuses on marketing-optimized content across all digital channels.**
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---
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## Core Brand Pillars
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| Pillar | Description |
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|--------|-------------|
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| **Safety** | Patient safety first: certified facilities, thorough evaluation |
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| **Naturalness** | Natural-looking results that enhance, not transform |
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| **Transparency** | Honest consultations, realistic expectations |
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| **Quality Assurance** | 5-year AS coverage, 1-year monitoring |
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---
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## Communication Style
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**Tone**: Professional medical authority + approachable family-like warmth
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**Character**: "답정남" (decisive gentleman) — clear, logical, honest assessments
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**Trust Markers**: 5-year AS, director's personal care, 1:1 recovery rooms, honest recommendations
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### Key Differentiators to Emphasize
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- Director personally performs all surgeries and post-op care
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- 3-point fixation endoscopic forehead lift (proprietary)
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- Revision surgery expertise
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- One-person recovery rooms
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- Honest recommendations (declines unsuitable cases)
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---
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## Channel-Specific Guidelines
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### Website
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- **Tone**: Professional, educational, trust-building
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- **Structure**: Clear information hierarchy, thorough explanations
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- **Template**: Page header (25 chars) > Procedure name (12 chars) > Introduction > Jamie's Distinction > Benefits > Candidates > Info table > FAQ > Glossary > Post-care > CTA > Disclaimer
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### Blog (Naver/Website)
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- **Tone**: Educational, accessible, friendly
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- **Focus**: SEO-optimized, keyword-rich, step-by-step explanations
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- No patient testimonials or experience stories
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### Instagram
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- **Tone**: Sensory, concise, trendy
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- **Format**: Core message + relevant hashtags (no superlatives in tags)
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- Avoid before/after gallery-style comparisons
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### YouTube
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- **Tone**: Professional yet easy to understand
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- **Format**: Step-by-step explanations with visual aids
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- No patient interviews or dramatic before/after videos
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### KakaoTalk Channel
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- **Tone**: Friendly yet professional, helpful
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- **Format**: Brief info delivery, action-oriented
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- Quick consultation booking guidance
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### Search Ads (Naver/Google/Meta)
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- No exaggerated claims or effect guarantees
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- No comparative superiority ("최고", "1위")
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- Allowed: "○○ 성형외과 - 전문의 상담", "압구정 위치 - 예약 문의"
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---
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## Content Structure (Procedure Page Template)
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1. **Page Header**: Lead-in (25 chars) + Procedure name (12 chars) + Headline
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2. **Introduction**: What the procedure is, common patient concerns
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3. **Jamie's Distinction**: Unique approach, techniques, expertise
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4. **Expected Benefits**: Aesthetic and functional improvements
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5. **Recommended Candidates**: Specific patient profiles
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6. **Procedure Info Table**: Anesthesia, duration, visits, suture removal, recovery, pain level
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7. **FAQ Section**: Common questions from consultation data
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8. **Technical Glossary**: Medical terms in accessible language
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9. **Post-Surgery Care & AS**: Aftercare programs, warranty
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10. **CTA**: Consultation booking guidance
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11. **Compliance Disclaimer**: Required side-effect disclosure
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---
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## Customer Segment Messaging
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| Segment | Strategy |
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|---------|----------|
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| First-time patients | Emphasize safety, expertise, 5-year AS, educational content |
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| Revision surgery | Empathy, problem-solving ability, detailed evaluation process |
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| Referred patients | Maintain trust, personalized care, gratitude |
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---
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## Compliance Rules (의료법 제56조)
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### Prohibited
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- Patient testimonials or treatment experience stories
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- Before/after photos without required disclaimers
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- Effect guarantees ("100% 만족", "완벽한 결과", "보장")
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- Comparative claims ("최고", "1위", "타병원보다")
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- Safety guarantees ("부작용 없음", "완전 안전")
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- Unverified statistics or certifications
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### Required
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- Individual variation disclosure: "결과는 개인에 따라 다를 수 있습니다"
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- Side-effect notice: "붓기, 멍, 염증 등의 부작용이 발생할 수 있습니다"
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- Consultation recommendation: "반드시 전문의와 상담 후 결정하시기 바랍니다"
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### Expression Substitutions
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| Prohibited | Compliant Alternative |
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|-----------|----------------------|
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| "완벽한 결과를 보장" | "개인에 따라 결과가 다를 수 있습니다" |
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| "반드시 개선됩니다" | "개선에 도움을 줄 수 있습니다" |
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| "압구정 최고" | "압구정에 위치한" |
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| "타병원보다 우수한" | "독자적인 기법을 사용하는" |
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---
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## SEO with Compliance
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- Integrate keywords naturally without violating ad prohibitions
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- Apply schema markup for medical procedures and local business
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- Optimize for Apgujeong/Gangnam location-based searches
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- Sufficient information density without exaggeration
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---
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## Available Resources
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```
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desktop/
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├── brand_guidelines/
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│ └── brand_voice_guide_korean.md # Korean brand voice guide
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└── regulations/
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└── medical_advertising_law_summary_korean.md # Medical ad law summary
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code/scripts/
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└── compliance_checker.py # Automated compliance scanning
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```
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---
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## Usage Examples
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### Procedure Page
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```
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"내시경 이마거상술 시술 소개 페이지 작성. 타겟: 30-50대 여성."
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```
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### Instagram Series
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```
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"자연스러운 눈 성형 관련 인스타그램 5개 시리즈 작성"
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```
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### Ad Copy
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```
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"퀵매몰법 네이버 검색 광고 카피 3개 버전 작성"
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```
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**After generating, use `jamie-brand-audit` to review compliance.**
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Reference in New Issue
Block a user