refactor(skills): Restructure skills to dual-platform architecture

Major refactoring of ourdigital-custom-skills with new numbering system:

## Structure Changes
- Each skill now has code/ (Claude Code) and desktop/ (Claude Desktop) versions
- New progressive numbering: 01-09 General, 10-19 SEO, 20-29 GTM, 30-39 OurDigital, 40-49 Jamie

## Skill Reorganization
- 01-notion-organizer (from 02)
- 10-18: SEO tools split into focused skills (technical, on-page, local, schema, vitals, gsc, gateway)
- 20-21: GTM audit and manager
- 30-32: OurDigital designer, research, presentation
- 40-41: Jamie brand editor and audit

## New Files
- .claude/commands/: Slash command definitions for all skills
- CLAUDE.md: Updated with new skill structure documentation
- REFACTORING_PLAN.md: Migration documentation
- COMPATIBILITY_REPORT.md, SKILLS_COMPARISON.md: Analysis docs

## Removed
- Old skill directories (02-05, 10-14, 20-21 old numbering)
- Consolidated into new structure with _archive/ for reference

🤖 Generated with [Claude Code](https://claude.com/claude-code)

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>

ourdigital-custom-skills/12-seo-local-audit/code/CLAUDE.md

@@ -0,0 +1,107 @@
+# CLAUDE.md
+
+## Overview
+
+Local SEO auditor for businesses with physical locations: NAP consistency, Google Business Profile optimization, local citations, and LocalBusiness schema validation.
+
+## Quick Start
+
+This skill primarily uses MCP tools (Firecrawl, Perplexity) for data collection. Scripts are helpers for validation.
+
+```bash
+# NAP consistency check (manual data input)
+python scripts/nap_checker.py --business "Business Name" --address "123 Main St" --phone "555-1234"
+
+# LocalBusiness schema validation
+python scripts/local_schema_validator.py --url https://example.com
+```
+
+## Audit Components
+
+### 1. NAP Consistency
+**Name, Address, Phone** consistency across:
+- Website (header, footer, contact page)
+- Google Business Profile
+- Local directories (Yelp, Yellow Pages, etc.)
+- Social media profiles
+
+### 2. Google Business Profile (GBP)
+Optimization checklist:
+- [ ] Business name matches website
+- [ ] Address is complete and accurate
+- [ ] Phone number is local
+- [ ] Business hours are current
+- [ ] Categories are appropriate
+- [ ] Photos uploaded (exterior, interior, products)
+- [ ] Posts are recent (within 7 days)
+- [ ] Reviews are responded to
+
+### 3. Local Citations
+Priority directories to check:
+- Google Business Profile
+- Apple Maps
+- Bing Places
+- Yelp
+- Facebook Business
+- Industry-specific directories
+
+### 4. LocalBusiness Schema
+Required properties:
+- @type (LocalBusiness or subtype)
+- name
+- address (PostalAddress)
+- telephone
+- openingHours
+
+## Workflow
+
+```
+1. Collect NAP from client
+2. Scrape website for NAP mentions
+3. Search citations using Perplexity
+4. Check GBP data (manual or API)
+5. Validate LocalBusiness schema
+6. Generate consistency report
+```
+
+## Output Format
+
+```markdown
+## Local SEO Audit: [Business Name]
+
+### NAP Consistency Score: X/10
+
+| Source | Name | Address | Phone | Status |
+|--------|------|---------|-------|--------|
+| Website | ✓ | ✓ | ✓ | Match |
+| GBP | ✓ | ✗ | ✓ | Mismatch |
+
+### GBP Optimization: X/10
+- [ ] Issue 1
+- [x] Completed item
+
+### Citation Audit
+- Found: X citations
+- Consistent: X
+- Needs update: X
+
+### Recommendations
+1. Fix address mismatch on GBP
+2. Add LocalBusiness schema
+```
+
+## Common Issues
+
+| Issue | Impact | Fix |
+|-------|--------|-----|
+| NAP inconsistency | High | Update all directories |
+| Missing GBP categories | Medium | Add relevant categories |
+| No LocalBusiness schema | Medium | Add JSON-LD markup |
+| Outdated business hours | Medium | Update GBP hours |
+| No review responses | Low | Respond to all reviews |
+
+## Notes
+
+- GBP API requires enterprise approval (use manual audit)
+- Citation discovery limited to public data
+- Use schema generator skill (14) for creating LocalBusiness markup