refactor(skills): Restructure skills to dual-platform architecture
Major refactoring of ourdigital-custom-skills with new numbering system: ## Structure Changes - Each skill now has code/ (Claude Code) and desktop/ (Claude Desktop) versions - New progressive numbering: 01-09 General, 10-19 SEO, 20-29 GTM, 30-39 OurDigital, 40-49 Jamie ## Skill Reorganization - 01-notion-organizer (from 02) - 10-18: SEO tools split into focused skills (technical, on-page, local, schema, vitals, gsc, gateway) - 20-21: GTM audit and manager - 30-32: OurDigital designer, research, presentation - 40-41: Jamie brand editor and audit ## New Files - .claude/commands/: Slash command definitions for all skills - CLAUDE.md: Updated with new skill structure documentation - REFACTORING_PLAN.md: Migration documentation - COMPATIBILITY_REPORT.md, SKILLS_COMPARISON.md: Analysis docs ## Removed - Old skill directories (02-05, 10-14, 20-21 old numbering) - Consolidated into new structure with _archive/ for reference 🤖 Generated with [Claude Code](https://claude.com/claude-code) Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
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# Content Architecture Template
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## Page Hierarchy Structure
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```
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[Page URL: /service-name]
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│
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├── H1: [Primary Keyword-Optimized Headline]
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│ Example: "강남 눈 성형 전문의가 만드는 자연스러운 눈매"
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│ Word Count Target: 15-25 characters
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│ Keyword Placement: Primary keyword at beginning
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│
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├── Hero Section [Above Fold]
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│ ├── Value Proposition (30-50 words)
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│ │ └── Keywords: Primary + 1 LSI
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│ ├── Trust Signals (3-5 items)
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│ │ ├── Certification badges
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│ │ ├── Years of experience
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│ │ └── Success cases number
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│ └── Primary CTA
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│ └── Text: "무료 상담 신청하기"
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│
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├── H2: [Service Name] 이란? [Problem/Solution Framework]
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│ Word Count: 200-300 words
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│ Keywords: Primary (1x), LSI (2-3x)
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│ ├── H3: 이런 고민이 있으신가요? [Pain Points]
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│ │ ├── Pain point 1 (include LSI keyword)
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│ │ ├── Pain point 2 (include LSI keyword)
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│ │ └── Pain point 3 (include LSI keyword)
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│ └── H3: [Clinic Name]의 솔루션 [Benefits]
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│ ├── Benefit 1 (address pain point 1)
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│ ├── Benefit 2 (address pain point 2)
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│ └── Benefit 3 (address pain point 3)
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│
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├── H2: [Service Name] 종류 및 방법 [Service Categories]
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│ Word Count: 400-500 words total
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│ Keywords: Category-specific LSI keywords
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│ ├── H3: [Sub-service 1] - [LSI Keyword Variation]
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│ │ ├── Description (80-100 words)
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│ │ ├── Best for (target audience)
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│ │ ├── Duration & Recovery
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│ │ └── CTA: "자세히 보기"
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│ ├── H3: [Sub-service 2] - [LSI Keyword Variation]
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│ │ └── [Same structure as above]
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│ └── H3: [Sub-service 3] - [LSI Keyword Variation]
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│ └── [Same structure as above]
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│
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├── H2: [Clinic Name] [Service Name]만의 차별점 [Trust & Authority]
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│ Word Count: 300-400 words
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│ Keywords: Brand + Primary keyword combinations
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│ ├── H3: 전문 의료진 [Doctor Credentials]
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│ │ ├── Doctor profile summary
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│ │ ├── Specializations
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│ │ └── Certifications
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│ ├── H3: 검증된 시술 결과 [Success Metrics]
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│ │ ├── Number statistics
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│ │ ├── Success rate
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│ │ └── Patient satisfaction
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│ └── H3: 첨단 장비 및 시설 [Facilities]
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│ ├── Equipment descriptions
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│ └── Safety protocols
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│
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├── H2: [Service Name] 자주 묻는 질문 [FAQ Section]
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│ Word Count: 500-700 words
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│ Keywords: Long-tail question keywords
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│ ├── Q1: [Long-tail keyword as question]?
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│ │ └── A: [40-60 word answer, keyword in first sentence]
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│ ├── Q2: [Price-related question]?
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│ │ └── A: [Include "비용" LSI keyword]
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│ ├── Q3: [Recovery-related question]?
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│ │ └── A: [Include "회복기간" LSI keyword]
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│ ├── Q4: [Side-effect question]?
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│ │ └── A: [Include "부작용" LSI keyword]
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│ ├── Q5: [Process question]?
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│ │ └── A: [Include process-related LSI]
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│ ├── Q6: [Candidacy question]?
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│ │ └── A: [Include target audience keywords]
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│ └── Q7: [Results duration question]?
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│ └── A: [Include maintenance keywords]
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│
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├── H2: [Service Name] 시술 과정 [Process Guide]
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│ Word Count: 300-400 words
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│ Keywords: "과정", "단계", procedural LSI
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│ ├── H3: 상담 및 검사 [Consultation]
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│ ├── H3: 시술 당일 [Procedure Day]
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│ ├── H3: 회복 과정 [Recovery]
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│ └── H3: 사후 관리 [Aftercare]
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│
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├── H2: 실제 고객 후기 [Social Proof]
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│ Word Count: 200-300 words
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│ Keywords: "후기", "리뷰", satisfaction keywords
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│ ├── Review snippet 1
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│ ├── Review snippet 2
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│ ├── Review snippet 3
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│ └── Before/After gallery teaser
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│
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└── H2: 상담 예약 안내 [Conversion Section]
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Word Count: 150-200 words
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Keywords: CTA-related, location keywords
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├── H3: 상담 예약 방법
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├── H3: 오시는 길
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└── H3: 문의 정보
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```
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## Keyword Density Map
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| Section | Primary Keyword | LSI Keywords | Total Keywords |
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|---------|----------------|--------------|----------------|
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| Hero | 1 | 1-2 | 2-3 |
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| Problem/Solution | 1 | 2-3 | 3-4 |
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| Service Categories | 1-2 | 4-6 | 5-8 |
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| Trust & Authority | 1 | 2-3 | 3-4 |
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| FAQ | 2-3 | 5-7 | 7-10 |
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| Process | 1 | 2-3 | 3-4 |
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| Social Proof | 0-1 | 1-2 | 1-3 |
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| Conversion | 1 | 1-2 | 2-3 |
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| **Total** | **8-11** | **18-29** | **26-40** |
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## Internal Linking Strategy
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| From Section | To Page | Anchor Text | Purpose |
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|-------------|---------|-------------|---------|
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| Service Categories | Sub-service page | [Sub-service name] | Deep dive |
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| FAQ | Price page | "비용 안내 페이지" | Conversion |
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| Trust section | Doctor profile | "[Doctor name] 원장" | Authority |
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| Process section | Consultation form | "상담 예약하기" | Conversion |
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| Social proof | Gallery page | "더 많은 전후 사진" | Engagement |
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## Content Length Guidelines
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- **Total Page Length**: 2,000-2,500 words
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- **Above Fold Content**: 100-150 words
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- **Each H2 Section**: 200-500 words
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- **Each H3 Subsection**: 80-150 words
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- **Meta Description**: 150-160 characters
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- **Image Alt Text**: 10-15 words each
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## Schema Markup Requirements
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```json
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{
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"@context": "https://schema.org",
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"@type": "MedicalProcedure",
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"name": "[Service Name]",
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"description": "[Meta description]",
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"procedureType": "Cosmetic",
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"provider": {
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"@type": "MedicalOrganization",
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"name": "[Clinic Name]"
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}
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}
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```
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## Mobile Content Adaptation
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- Reduce hero text by 30%
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- Show 3 FAQs initially (expand for more)
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- Simplify navigation to single-column
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- Increase CTA button size
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- Compress trust signals to carousel
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