Add jamie-copy-trimmer (48) and dintel-campaign-designer (78) skills
Some checks failed
Verify Skills / verify-skills (push) Has been cancelled
Some checks failed
Verify Skills / verify-skills (push) Has been cancelled
Import two skills authored in Claude Cowork: jamie-copy-trimmer as a root-only Jamie skill, and campaign-gate-process as dintel-campaign-designer with full D.intelligence Agent Corps packaging (code/desktop/shared, agent-id 78, Draft & Wait autonomy) since it now sits inside the 70-79 block. Bumps the corps roster count to 9 agents + 1 meta-agent across all sibling skills and registers #78 in the shared USER-GUIDE/README. Also adds .claude/commands wrappers and ~/.claude/skills symlinks so both are usable. Co-Authored-By: Claude Sonnet 5 <noreply@anthropic.com>
This commit is contained in:
@@ -0,0 +1,52 @@
|
||||
# Making Copy Trendy / Catchy Within 심의 Limits
|
||||
|
||||
> Premise: **the ceiling on wit is set by 의료광고 심의.** If the fun relies on exaggeration, superlatives, inducement, or comparison, it is void.
|
||||
> Goal: restrained appeal that still catches the eye inside the rules.
|
||||
|
||||
## Six techniques that work
|
||||
|
||||
### 1. Win with specificity
|
||||
Drop abstractions ("아름다움") for a concrete scene or object — the concreteness itself feels fresh.
|
||||
- Flat: "자신감을 드립니다" → Sharp: "거울 보는 시간이 즐거워집니다"
|
||||
|
||||
### 2. Borrow the customer's words
|
||||
Use the exact phrase the target types into a search box or community post as the headline.
|
||||
- Ex: "표정 관리, 매번 큰맘 먹지 않아도"
|
||||
|
||||
### 3. Unexpected frame (reframe/twist)
|
||||
Bend a familiar idea slightly, without creating a misunderstanding.
|
||||
- Ex: "주름은 나이가 아니라 표정 습관" (educational reframe)
|
||||
|
||||
### 4. Rhythm / parallelism / rhyme
|
||||
Make it stick through the pleasure of sound: parallel structure, triads, alliteration.
|
||||
- Caution: never sacrifice meaning for rhyme.
|
||||
|
||||
### 5. Restrained humor (keep dignity)
|
||||
Light but not cheap; never at the cost of the clinic's trust.
|
||||
- Safe: situational empathy humor ("월요일 아침 눈꺼풀처럼 무거운")
|
||||
- Risky: appearance-shaming, anxiety-baiting, self-deprecation
|
||||
|
||||
### 6. Whitespace and brevity
|
||||
Don't say everything. Stop at one line and leave the rest to consultation.
|
||||
|
||||
## Boundaries — wit that does NOT work
|
||||
- Appearance-shaming / anxiety-baiting ("이대로 괜찮으세요?" pressure)
|
||||
- Superlatives dressed as humor ("완벽 변신 실화")
|
||||
- Inducement-as-fun ("친구 데려오면 개이득") → 심의 / inducement violation
|
||||
- Neologism / meme overuse → ages fast and is a top 심의-rejection cause
|
||||
- Dignity-damaging or provocative gags
|
||||
|
||||
## Wit intensity by channel
|
||||
| Channel | Wit allowance | Note |
|
||||
|---------|---------------|------|
|
||||
| Instagram | High (still 심의) | Focus on the first-line hook |
|
||||
| Blog / homepage | Medium | Educational tone first; wit at the subhead level |
|
||||
| 카플친 / 알림톡 | Low | Warm, thank-you tone; no heavy gags |
|
||||
| In-clinic POP | Medium | One catchy line, understood instantly |
|
||||
| Search ad | Low | Clarity and compliance first |
|
||||
|
||||
## Self-check questions
|
||||
- Does this joke create a misunderstanding (effect / safety)?
|
||||
- Is any inducement (economic-benefit emphasis) mixed in?
|
||||
- Will it still be fresh in 6 months (not meme-dependent)?
|
||||
- Does it read cleanly aloud, with no stumble?
|
||||
Reference in New Issue
Block a user