Add jamie-copy-trimmer (48) and dintel-campaign-designer (78) skills
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Import two skills authored in Claude Cowork: jamie-copy-trimmer as a root-only Jamie skill, and campaign-gate-process as dintel-campaign-designer with full D.intelligence Agent Corps packaging (code/desktop/shared, agent-id 78, Draft & Wait autonomy) since it now sits inside the 70-79 block. Bumps the corps roster count to 9 agents + 1 meta-agent across all sibling skills and registers #78 in the shared USER-GUIDE/README. Also adds .claude/commands wrappers and ~/.claude/skills symlinks so both are usable. Co-Authored-By: Claude Sonnet 5 <noreply@anthropic.com>
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# Facilitation Guide — Debate & Outcomes
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Deeper guidance for running Gate 1's debate and setting Gate 2's outcome metrics.
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## Running the Gate 1 debate (don't rubber-stamp)
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**Objective priority — force one.** If the user lists several goals (retention, cash, awareness), make them rank. Multiple co-equal objectives are the root of bloated, contradictory plans. Ask: "If we could only achieve one, which one?"
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**Steelman, then devil's advocate.**
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- Steelman: state the strongest possible case FOR the idea, better than the user did.
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- Devil's advocate: argue AGAINST it — where it wastes money, annoys customers, cannibalizes, or breaks compliance.
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- Then answer the single strongest objection. If it can't be answered, that's a finding.
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**Pre-mortem.** "It's 90 days later and this flopped. Write the reason." Common failure seeds: wrong audience, offer too strong/weak, no follow-through, channel fatigue, compliance block.
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**Reference cases.** Pull 1–3 concrete precedents (competitors, other categories, past campaigns). Cite sources. Ask what specifically transfers and what doesn't. Avoid "best practices" hand-waving.
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**Hypotheses, not targets (yet).** At Gate 1, expected effects are hypotheses with an observation method: "We believe X will move Y; we'll know by watching Z." Numbers get committed only at Gate 2, and only with a baseline.
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## The 4-tier outcome framework (Gate 2)
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Brand marketing lives partly in perception, which is hard to measure — but "hard to measure" must not become "vague direction." Anchor each qualitative goal to a **brand-equity** element: an **attribute** (what the brand is), an **association** (what it evokes), or an **asset** (an owned phrase/symbol). That keeps it concrete.
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| Tier | Examples of metrics | Note |
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|------|--------------------|------|
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| Awareness / cognitive | reach, impressions, branded-search lift, recall | leading indicators |
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| Qualitative | message reaction, tone-fit, consult quality, sentiment | **name the brand attribute/association/asset it strengthens** |
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| Relationship / advocacy | revisit intent, referral/recommendation, voluntary reviews | trust signals |
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| Quantitative conversion | inquiries, bookings, purchases, revenue | **no baseline → label as hypothesis, not target** |
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**Baseline rule.** A number without a baseline is a guess wearing a target's clothes. Either supply a baseline (past data, connected analytics) or explicitly label it a hypothesis / observation metric. This is what makes targets credible.
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**Measurement method per qualitative goal.** For each soft metric, write how you'd observe it (survey item, review sentiment, consult-note tag). If you can't name a method, it's a direction, not a metric — say so.
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## Quick gate checklist
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- Gate 1 pass: one primary objective agreed; strongest objection answered; ≥1 reference case; effects framed as hypotheses; user approved.
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- Gate 2 pass: brief fits one page; outcomes span the 4 tiers; baseline-less numbers labeled hypotheses; qualitative goals tied to brand assets; user approved.
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- Gate 3: body decision-relevant; risks/compliance consolidated in "준비 점검 사항"; gaps marked [확인]; copy through jamie-copy-trimmer; compliance via jamie-brand-guardian.
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# 결정 로그 — Gate 1: Discovery & Debate
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<!-- One page. Produced BEFORE any plan document. Fill it, present it, then get user approval to pass Gate 1.
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Language: Korean deliverable. Keep it to one page. -->
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## 0. 개요
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- 캠페인/과제:
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- 작성일 / 참여자:
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## 1. 목적 우선순위 <!-- pick ONE primary; force the trade-off -->
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- **주 목적 (1개):**
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- 부 목적:
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- 왜 이것이 1순위인가:
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## 2. 디베이트 (찬 / 반) <!-- steelman both sides honestly -->
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- 찬성 논거 (통하는 이유):
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- 반대 논거 (악마의 변호인):
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- 프리모템 — "90일 뒤 실패했다면 이유는?":
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- 반론에 대한 대응:
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## 3. 레퍼런스 사례 <!-- 1-3 real cases, cite source -->
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- 사례 1 (출처): — 시사점:
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- 사례 2 (출처): — 시사점:
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## 4. 기대효과 (가설) <!-- hypotheses, NOT targets. baseline unknown = hypothesis -->
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- 가설:
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- 검증 방법 (무엇을 보면 아는가):
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## 5. 기각된 대안 / 반대 의견 <!-- preserve the decision trail -->
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- 검토했으나 채택 안 함: — 이유:
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## 6. 결정
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- 결정 사항:
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## 7. 준비 점검 사항 <!-- consolidate gaps & risks here, not scattered -->
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- [확인] (정보 부재 / 사실 검증 필요):
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---
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## 게이트 승인
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- [ ] 의사결정자(원장 등) 승인 → **Gate 2 (브리프)** 진행
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# 캠페인 브리프 — Gate 2
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<!-- One page. This is the agreement that governs the plan. Approve before Gate 3.
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Carry forward the objective decided at Gate 1. Korean deliverable. -->
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## 1. 목적 <!-- the single primary objective locked at Gate 1 -->
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## 2. 타겟
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- 1차 / 2차:
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- 오디언스 프로파일 (한 문장):
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## 3. 오퍼 / 핵심 제안
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## 4. 메시지
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- 핵심 메시지 (한 문장):
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- 보조 메시지 (2~3):
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## 5. 성과 지표 — 4층위 <!-- diversify; label baseline-less numbers as 가설; name the brand asset each qualitative goal touches -->
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- 인지적 (도달 / 상기 / 브랜드 검색량):
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- 정성적 (반응 / 톤 적합성) — **강화 브랜드 자산(속성·연상):**
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- 관계·추천 (재방문 / 추천 의사 / 자발적 후기):
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- 정량 전환 (문의 / 결제) — **[가설? baseline 유무]:**
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## 6. 톤 & 채널 방향
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- 톤:
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- 채널 (우선순위):
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## 7. 제약 / 컴플라이언스 (요약) <!-- summary only; full detail lives in the plan's 준비 점검 사항 -->
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---
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## 게이트 승인
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- [ ] 승인 → **Gate 3 (기획서화)** 진행
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# 기획서 아웃라인 — Gate 3
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<!-- Build ONLY after Gate 2 approval. Hand off to the marketing campaign-plan skill + docx.
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Two hard rules:
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(1) Keep the body decision-relevant. Put ALL risks/compliance/due-diligence in ONE section at the END: "준비 점검 사항".
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(2) Use [확인] for any gap instead of inventing.
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Korean deliverable. -->
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0. 한눈에 보기 (Executive summary)
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1. 캠페인 개요 <!-- from the Brief -->
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2. 프로그램 / 제품 구조 & 경제성
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3. 타겟 & 메시지
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4. 채널 전략
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5. 주차별 액션플랜 / 콘텐츠 캘린더
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6. 필요 콘텐츠 자산 <!-- copy runs through jamie-copy-trimmer -->
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7. 성과지표 & 트래킹 <!-- 4층위, carried from the Brief -->
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8. 리스크 & 대응
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9. 다음 단계 (Next steps)
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────────────────────────
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▶ **준비 점검 사항** <!-- consolidate here: 의료광고 심의, 주의의무, 위험요인, 부가세/고지 표기, 그리고 모든 [확인] 항목 -->
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- [확인] …
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