---
description: Trims and sharpens Korean plastic-surgery/aesthetic marketing copy against cliché & compliance corpus
---

# Jamie Copy Trimmer

Trim and sharpen Korean plastic-surgery / aesthetic-medical marketing copy against an industry expression corpus, within 의료광고 심의 limits. Guidance-only skill (no scripts).

## Triggers
- "카피 다듬어", "카피 트리밍", "네이밍 검토", "슬로건 다듬어"
- "심의 안전하게", "copy trim", "make it catchier"

## Core Philosophy
- The corpus is a map for AVOIDING clichés, not a library to copy
- 의료광고 심의 is a gate, not a score -- one 🔴 risk expression fails the option outright
- Trim first, dazzle second
- Don't guess -- mark `[확인]`

## Workflow (5 steps)
1. **Diagnose** -- tag each phrase 🟢 effective / 🟡 cliché / 🔴 compliance risk / ⚪ flat / 🟦 brand asset
2. **Trim** -- remove all 🔴, replace 🟡, delete redundancy
3. **Elevate** -- 2-3 alternatives per element within 심의 limits, matched to channel tone
4. **Re-score** -- 5-axis rubric (감각/차별성/브랜드적합성/심의 PASS-FAIL/명료성)
5. **Recursive Improvement** -- propose feeding adopted/rejected expressions back into the corpus

## Output (Korean)
진단 → 트리밍 → 대안 → 재평가 → 추천안 → 준비 점검 사항 (risks/gaps consolidated at the end)

## References
- `references/corpus_compliance_risk.md` -- medical-ad risk expressions (most important)
- `references/corpus_cliche.md`, `corpus_effective.md`, `corpus_examples.md`
- `references/witty_within_limits.md`, `evaluation_rubric.md`, `recursive_protocol.md`

## Guardrails
- Compliance judgment here is guidance, not legal advice -- always recommend pre-publication 의료광고 자율심의
- A specific brand's tone guide (e.g. jamie-brand-audit) overrides this skill's taste defaults