# Effective Patterns (🟢) — Application Coordinates

> **These are patterns, not finished lines.** Adapt the structure to the situation; pasting an example verbatim quickly turns it into a cliché.

## 1. Customer's own words (mirror the concern)
Naming the concern in the words a customer actually uses beats abstract praise.
- Pattern: [specific moment] + [discomfort]
- Ex: "웃을 때 잡히는 이마 주름", "눈뜨는 게 무거운 아침", "화장이 자꾸 접히는 눈가"
- Why: people who recognize themselves stop and read.

## 2. Scene & verb driven (restrain adjectives)
A scene or verb that reveals the result beats an adjective like "아름다운."
- Ex: "거울 앞에 서는 시간이 짧아졌다", "사진 찍을 때 앞줄에 선다"
- Why: show, don't tell.

## 3. Restrained numbers & facts (trust)
Verifiable facts are 심의-safe and persuasive, unlike exaggeration.
- Ex: "2008년부터", "회복 3일", "제가 직접 집도합니다"
- Caution: do not slide into superlatives/guarantees.

## 4. Honesty/humility as differentiation
When the category is full of hype, candor stands out.
- Ex: "안 되는 것도 말씀드립니다", "개선에 한계가 있을 수 있습니다"
- Why: trust is the hook.

## 5. Question hook (not misleading)
- Ex: "표정 주름, 한 번으로 될까요?", "왜 4개월마다일까요?"
- Caution: 심의 risk if the answer becomes an exaggeration/guarantee.

## 6. Rhythm / parallelism
- Ex (brand-asset example): "티 안 나게 수술하고, 티 나게 예뻐지는" — parallel/rhyme sticks in memory.
- Why: it must read cleanly aloud, with no stumble.

## 7. Channel-fit tone
- 카플친 / 알림톡: warm, thank-you tone, short
- Instagram: first-line hook, sensory and concise
- Blog / homepage: educational, evidence-led
- In-clinic POP: one line understood at a glance + a support line

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*These coordinates only tell you which direction to aim. The actual line must be forged fresh each time.*