Initial Brief
사전 업무 준비 브리프




Client:  [Client Name]
Project:  [Project Name]
Date:  2026.  .  .
Prepared by:  D.intelligence

D.intelligence Initial Brief v2026.1
1. Client Overview

Business Context
[Brief description of the client business, market position, and current situation.]
2. Project Background
Why now?
[What triggered this project? Business need, market change, competitive pressure, etc.]
Current Challenges
[Key pain points and challenges the client is facing.]
3. Project Objectives
Business Objectives
[Primary business goal]
[Secondary business goal]
KPIs & Success Metrics

4. Target Audience

5. Scope of Work

6. Budget & Timeline

7. Constraints & Dependencies
Constraints
[Budget, timeline, technical, regulatory, or other constraints.]
Dependencies
[What needs to be provided by the client or third parties before work can begin.]
8. Competitive Landscape

9. Next Steps