# Semrush MCP

In the KPI framework, Semrush is the **default for organic traffic + visibility + competitor KPIs**.

Call pattern: discovery → `get_report_schema` → `execute_report`.

## KPI dimensions served by Semrush

| KPI | Report |
|---|---|
| Organic traffic (estimate) | `overview_research` |
| Traffic value (USD) | `overview_research` |
| Visibility / ranking distribution | `tracking_research`, `organic_research` |
| Top organic keywords | `organic_research` |
| Authority Score (DR alternative) | `backlink_research` |
| Competitor organic share | `organic_research` |
| Period-over-period traffic delta | `trends_research` |

## Example

```
mcp__semrush__overview_research(query="<domain>", database="us")
mcp__semrush__tracking_research(query="<keyword>", database="us")
mcp__semrush__trends_research(query="<domain>", database="us")
```

Korean market: `database="kr"`.

## Strengths for this skill

- Cleanest combined traffic-value + visibility dashboard per domain.
- `trends_research` exposes period-over-period directly.
- Default backend for the project's SEO KPI map.

## Not for this skill when

- **Backlink / DR KPI** — Ahrefs is the default for this dimension.
- **First-party clicks/impressions/CTR** — GSC via `our research search-console`.
- **GA4 KPI** (sessions, conversions, bounce) — `our research ga4 *`.
- **Local KPI (GBP)** — `our collect gbp *` / `our audit local`.