# Findings → estimate mapping (effort-based)

`estimate.py` builds the 견적 from `sow_templates.yaml` priced via `rate_card.yaml`:
**cost = role_rate × billing_rate (0.70) × standard_hours**, grouped by module;
제안가 = 합계 floored to `rounding_unit`. This mirrors OurDigital/D.intelligence's
real SOW-based quoting.

## Baseline selection (basic vs treatment)
- `treatment` if any finding `severity == critical` **OR** `entity.properties_total > 3`
- else `basic`
- override with `--baseline`.

## Module inclusion
Each baseline carries the standard module set (P&M · Technical SEO · On-page SEO ·
SEO Growth), matching real quotes. Findings justify modules via the `trigger` field
in `sow_templates.yaml`:

| Module | trigger finding classes |
|---|---|
| Planning & Management | always |
| Technical SEO | crawlability, cwv, schema_entity |
| On-page SEO | onpage, schema_entity |
| SEO Growth | measurement, always |

## Hours scaling (portfolio)
Tasks marked `scale: true` (Technical SEO + On-page SEO) have their **hours**
multiplied sub-linearly by `entity.properties_total` per `rate_card.scaling.bands`.
P&M and SEO Growth stay fixed (management/KPI overhead is ~flat). A single-property
prospect → ×1.0, which reproduces the real single-site quotes exactly.

## Tools & terms
`tools` (e.g. SEMrush Guru) are listed separately — client-subscribed, with +15%
procurement markup if billed through us. VAT 별도 · 유효기간 14d · 현금 · 절사 from
`rate_card.terms`.

## Validated reproduction (2026-05-28)
- `treatment` ×1.0 → 합계 25,340,000 → 제안가 **25,000,000** (real Treatment quote)
- `basic`     ×1.0 → 합계 10,612,000 → 제안가 **10,500,000** (real Basic quote)

Edit `rate_card.yaml` and `sow_templates.yaml` together when rates or standard hours change.