---
name: seo-local-audit
version: 1.0.0
description: Local SEO auditor for NAP consistency, Google Business Profile, citations, and LocalBusiness schema. Triggers: local SEO, Google Business Profile, GBP, NAP, citations, local rankings.
allowed-tools: mcp__firecrawl__*, mcp__perplexity__*, mcp__notion__*
---

# SEO Local Audit

## Purpose

Audit local business SEO: NAP (Name, Address, Phone) consistency, Google Business Profile optimization, local citations, and LocalBusiness schema markup.

## Core Capabilities

1. **NAP Consistency** - Cross-platform verification
2. **GBP Optimization** - Profile completeness check
3. **Citation Audit** - Directory presence
4. **Schema Validation** - LocalBusiness markup

## MCP Tool Usage

```
mcp__firecrawl__scrape: Extract NAP from website
mcp__perplexity__search: Find citations and directories
mcp__notion__create-page: Save audit findings
```

## Workflow

### 1. Gather Business Info
Collect from client:
- Business name (exact)
- Full address
- Phone number (local preferred)
- Website URL
- GBP listing URL

### 2. Website NAP Check
Scrape website for NAP mentions:
- Header/footer
- Contact page
- About page
- Schema markup

### 3. Citation Discovery
Search for business mentions:
- "[Business Name] [City]"
- Phone number search
- Address search

### 4. GBP Review
Manual checklist:
- Profile completeness
- Category accuracy
- Photo presence
- Review responses
- Post recency

### 5. Schema Check
Validate LocalBusiness markup presence and accuracy.

## GBP Optimization Checklist

- [ ] Business name matches website
- [ ] Complete address with suite/unit
- [ ] Local phone number (not toll-free)
- [ ] Accurate business hours
- [ ] Primary + secondary categories set
- [ ] Business description complete
- [ ] 10+ photos uploaded
- [ ] Recent post (within 7 days)
- [ ] Reviews responded to

## Citation Priority

| Platform | Priority |
|----------|----------|
| Google Business Profile | Critical |
| Apple Maps | High |
| Bing Places | High |
| Yelp | High |
| Facebook | Medium |
| Industry directories | Medium |

## Output Format

```markdown
## Local SEO Audit: [Business]

### NAP Consistency: X/10
| Source | Name | Address | Phone |
|--------|------|---------|-------|
| Website | ✓/✗ | ✓/✗ | ✓/✗ |
| GBP | ✓/✗ | ✓/✗ | ✓/✗ |

### GBP Score: X/10
[Checklist results]

### Citations Found: X
- Consistent: X
- Inconsistent: X

### LocalBusiness Schema
- Present: Yes/No
- Valid: Yes/No

### Priority Actions
1. [Fix recommendations]
```

## Limitations

- GBP data requires manual access
- Citation discovery limited to searchable sources
- Cannot update external directories