# Semrush MCP

**Default** for competitor organic profile, keyword overlap, traffic trends, and competitor auto-discovery.

Call pattern: discovery → `get_report_schema` → `execute_report`.

## Key reports

- `organic_research` — organic keywords + competitor pulls for any domain
- `trends_research` — period-over-period traffic deltas
- `overview_research` — domain-level traffic/visibility for the comparison matrix
- `backlink_research` — Authority Score and referring-domain counts (paired with Ahrefs for cross-check)

## Example

```
mcp__semrush__organic_research(query="<target>", database="us")
mcp__semrush__organic_research(query="<competitor>", database="us")
mcp__semrush__trends_research(query="<target>", database="us")
mcp__semrush__overview_research(query="<competitor>", database="us")
```

Korean market: `database="kr"`.

## Strengths for this skill

- **Auto-discovery** of organic competitors via `organic_research`.
- Cleanest **keyword overlap** computation across target + competitors.
- `trends_research` directly exposes period-over-period — required for threat scoring.

## Not for this skill when

- **Backlink-focused competitor comparison** — Ahrefs `site-explorer-organic-competitors` + `-backlinks-stats` is stronger.
- **Korean Naver competitor presence** — Semrush is Google-only. Use `our research naver *` + WebSearch.
- **SERP overlap spot-check** — `mcp__ourseo__check_serp` is cheaper.