# Semrush MCP

Use for **e-commerce keyword discovery**, **organic competitor research**, and **third-party site audit** of stores.

Call pattern: discovery → `get_report_schema` → `execute_report`.

## Key reports

- `keyword_research` — product / category term volume + KD + intent
- `organic_research` — competitor store organic keywords + top pages
- `overview_research` — store-level traffic / visibility
- `siteaudit_research` — store-wide technical SEO audit

## Example

```
mcp__semrush__keyword_research(query="<product term>", database="us")
mcp__semrush__organic_research(query="<competitor store>", database="us")
mcp__semrush__siteaudit_research(query="<your store>", database="us")
```

Korean market: `database="kr"`.

## Strengths for this skill

- Cleanest competitor-store organic view (which product terms drive their traffic).
- Site audit catches site-wide technical issues quickly.
- `keyword_research` is the default for product/category term expansion.

## Not for this skill when

- **Product schema validation** — OurSEO owns this.
- **Korean marketplace presence** — WebSearch only.
- **Catalog crawl with custom configuration** — OurSEO `crawl_website`.