# CLAUDE.md

## Overview

Jamie Clinic content generation toolkit. Creates branded content following Jamie's voice and Korean medical advertising regulations.

## Quick Start

```bash
# Check content compliance
python scripts/compliance_checker.py --input draft.md
```

## Scripts

| Script | Purpose |
|--------|---------|
| `compliance_checker.py` | Validate content against medical ad regulations |

## Compliance Checker

```bash
# Check draft content
python scripts/compliance_checker.py --input draft.md

# With detailed report
python scripts/compliance_checker.py --input draft.md --verbose --output report.json

# Batch check
python scripts/compliance_checker.py --dir ./drafts --output compliance_report.json
```

## Compliance Rules

Checks for Korean medical advertising regulations:
- No exaggerated claims
- No before/after comparison violations
- No guarantee language
- No competitor comparisons
- Proper disclosure requirements

## Brand Voice

Content must follow Jamie's voice:
- 90% 격식체 (~습니다/~입니다)
- "환자분" for medical contexts
- "자연스러운" as key descriptor
- No exaggeration, realistic expectations

## Content Types

- Blog posts (블로그 포스팅)
- Procedure pages (시술 페이지)
- Ad copy (광고 카피)
- Social media (SNS 콘텐츠)

## Workflow

1. Generate content (use SKILL.md guidelines)
2. Run compliance checker
3. Fix flagged issues
4. Submit to `41-jamie-brand-audit` for final review

## References

See `desktop/` for:
- `brand_guidelines/` - Voice and tone guide
- `regulations/` - Medical ad law summary
- `procedures_dataset/` - Procedure information

---

## Journal Channel Graphic Style Guide

**Channel**: "정기호의 성형외과 진료실 이야기" (https://journal.jamie.clinic)

When proposing new graphics for this channel, follow the Jamie Clinic blog style below.

### 1. Tone & Manner
- **Professional & Medical**: Clean, organized design that builds trust. No excessive decoration or humor.
- **Clear & Intuitive**: Simplify complex information for instant comprehension.
- **Clean & Minimalist**: Use generous white space for an uncluttered, refined appearance.

### 2. Color Palette

| Element | Color | Hex Code |
|---------|-------|----------|
| **Background (Main)** | Light Blue Gray | #E0E5EB |
| **Background (Content)** | White | #FFFFFF |
| **Text** | Soft Black | #333333 |
| **Accent (Upper Eyelid)** | Muted Blue | (desaturated, calm) |
| **Accent (Lower Eyelid)** | Muted Gray | (desaturated, calm) |

**Important**: Avoid saturated primary colors (red, yellow, bright blue). All colors must be toned-down/muted.

### 3. Typography & Hierarchy
- **Font Style**: Modern sans-serif (Gothic) with high readability. No decorative or serif fonts.
- **Titles**: Largest size, Bold weight
- **Body/Labels**: Medium size, Regular/Medium weight
- **English Terms**: Medical terminology MUST include English in parentheses, slightly smaller or lighter than Korean (e.g., 상안검 (Upper Eyelid))

### 4. Graphic Elements Style
- **Illustrations (Anatomy)**: Medical schematic style, not overly realistic. Clean line art with semi-transparent color overlays.
- **Icons (Infographics)**: Simple flat design with subtle shadows/gradients for soft depth.
- **Arrows/Pointers**: Simple, clean straight lines or gentle curves. Use brand accent colors (muted blue/gray).

### 5. Layout & Composition
- **Alignment**: Center-aligned or clear 2-column/N-column grid structure for visual stability.
- **White Space**: Generous spacing between text, images, and content blocks to minimize interference and create an airy feel.