# Canonical folder shapes

What "well-organized" looks like at each level. Use these as anchors when
deciding whether to create a new subfolder or which existing one a file
should live in.

## Top-level practice area (e.g., `02_SEO in Action/`)

```
NN_Practice Area/
├── README.md                      # auto-indexed root
├── 00_Brand Management/           # 00–05: frameworks / always-on
├── 01_Active Workspaces/          # current client engagements
├── 02_{Practice} Audit Toolkit/   # reusable audit assets
├── 03_{Practice} Hack Library/    # external reference / research
├── 04_Case Studies/               # past engagement portfolio
├── 05_Working Template/           # blank quote/audit/coaching templates
├── 10_{Productized Tool}/         # 10–13: productized specialty
├── 11_{Specialty Module}/
├── 20_{Data Source}/              # 20s: data integrations
├── 98_Training/                   # 98: training materials
└── 99_Project Archive/            # 99: completed engagements
```

Maturity convention by NN range:
- 00–05: foundational / framework / always-on
- 10–13: productized tools / specialties
- 20–29: data integrations
- 90–99: archive / training / closed work

## Active workspace shape (`01_Active Workspaces/`)

```
01_Active Workspaces/
├── README.md
├── 00_{Client A}/
│   ├── {client-prefix}-{deliverable}-{date}.{ext}
│   ├── [Note] {topic} {date}.gdoc
│   └── AI Reference/             # if engagement uses AI tools
└── 01_{Client B}/
    └── ...
```

Each client gets one subfolder, NN-prefixed in chronological onboarding
order. Files use a short client prefix (e.g., `JAM-` for Jamie, `SLA-` for
신라호텔, `JHR-` for 조선호텔).

## Case study shape (`04_Case Studies/`)

Flat — files at the root, no subfolders:

```
04_Case Studies/
├── README.md
├── {ClientName} SEO {DeliverableType}.pdf
├── {ClientName} {DeliverableType} {date}.gdoc
└── ...
```

Each file is a portfolio-quality deliverable. No working files here.

## Project archive shape (`99_Project Archive/`)

```
99_Project Archive/
├── README.md
├── 01_{First archived client}/
│   ├── 00_{topic}/                # may have its own NN-prefixed subfolders
│   ├── 09_사전 진단 /              # diagnostic phase
│   ├── 10_계약 관련/                # contract phase
│   ├── 90_고객사 수급자료/          # client-supplied materials
│   └── {original-filename}.{ext}  # plus loose root files
└── 02_{Second archived client}/
    └── ...
```

Sub-folder structure inside each archived client mirrors the original
engagement folder layout — nothing renamed or normalized.

## Audit toolkit shape (`02_SEO Audit Toolkit/`)

```
02_{Practice} Audit Toolkit/
├── README.md
├── 참고 자료/                      # references
├── 예시 자료 모음/                 # neutralized example deliverables
├── 문서 양식/                      # blank document forms
├── 교육 자료/                      # internal training assets
├── {tool}_standard check_{date}/  # versioned tool snapshots
├── Google Business Profile/       # specialty subdomain
├── robots.txt/                    # specialty subdomain
└── sitemap.xml/                   # specialty subdomain
```

Subfolders here are **topic-grouped reusable assets**. Each subfolder is
purpose-named (Korean OK) — not NN-prefixed because order doesn't matter.