# SEO Audit Quick Reference Card

## Instant Commands

### Site Audits
```
Perform full SEO audit for https://example.com
Check technical SEO for https://example.com
Analyze robots.txt for example.com
Validate sitemap at https://example.com/sitemap.xml
```

### Schema Operations
```
Validate schema markup on https://example.com
Generate Organization schema for [Company Name], URL: [URL]
Generate LocalBusiness schema for [Business Name], Address: [Address], Hours: [Hours]
Generate Article schema for [Title], Author: [Name], Published: [Date]
Generate FAQPage schema with these Q&As: [Questions and Answers]
```

### Performance
```
Check Core Web Vitals for https://example.com
Analyze page speed issues on https://example.com
```

### Local SEO
```
Local SEO audit for [Business Name] in [City]
Check NAP consistency for [Business Name]
```

### Competitive Analysis
```
Compare SEO between https://site1.com and https://site2.com
Analyze top 10 results for "[keyword]"
```

### Export & Reporting
```
Export findings to Notion
Create SEO audit report for [URL]
Summarize audit findings with priorities
```

## Schema Validation Checklist

### Organization
- [ ] name (required)
- [ ] url (required)
- [ ] logo (recommended)
- [ ] sameAs (recommended)
- [ ] contactPoint (recommended)

### LocalBusiness
- [ ] name (required)
- [ ] address (required)
- [ ] telephone (recommended)
- [ ] openingHours (recommended)
- [ ] geo (recommended)

### Article
- [ ] headline (required)
- [ ] author (required)
- [ ] datePublished (required)
- [ ] image (recommended)
- [ ] publisher (recommended)

### Product
- [ ] name (required)
- [ ] image (recommended)
- [ ] description (recommended)
- [ ] offers (recommended)

### FAQPage
- [ ] mainEntity (required)
- [ ] Question with name (required)
- [ ] acceptedAnswer (required)

## Core Web Vitals Targets

| Metric | Good | Improve | Poor |
|--------|------|---------|------|
| LCP | <2.5s | 2.5-4s | >4s |
| CLS | <0.1 | 0.1-0.25 | >0.25 |
| INP | <200ms | 200-500ms | >500ms |
| FCP | <1.8s | 1.8-3s | >3s |
| TTFB | <800ms | 800ms-1.8s | >1.8s |

## Priority Levels

| Priority | Examples |
|----------|----------|
| Critical | Site blocked, 5xx errors, no HTTPS |
| High | Missing titles, schema errors, broken links |
| Medium | Missing alt text, thin content, no OG tags |
| Low | URL structure, minor schema issues |

## Notion Database ID

**OurDigital SEO Audit Log**: `2c8581e5-8a1e-8035-880b-e38cefc2f3ef`

## MCP Tools Reference

| Tool | Usage |
|------|-------|
| firecrawl_scrape | Single page analysis |
| firecrawl_map | Site structure discovery |
| firecrawl_crawl | Full site crawl |
| perplexity search | Research & competitive analysis |
| notion API-post-page | Create findings |
| fetch | Get robots.txt, sitemap |