# CLAUDE.md

## Overview

Jamie Clinic brand compliance auditor. Reviews existing content for brand alignment, tone/voice, and regulatory compliance.

> **Note**: This is a guidance-only skill. No scripts needed - uses desktop/references for review criteria.

## Purpose

Review and evaluate EXISTING content (not generate new content).

For content generation, use `40-jamie-brand-editor`.

## Audit Process

1. **Receive content** to review
2. **Check brand compliance** against guidelines in `desktop/guides/`
3. **Verify tone/voice** alignment
4. **Flag regulatory issues** (medical advertising laws)
5. **Provide feedback** with specific corrections

## Reference Materials

Located in `desktop/`:

### Brand Guidelines
- `guides/jamie_brand_guide_v2.8_extended.md` - Full brand guide
- `guides/jamie_tone_manner_guide_v1.0.md` - Tone and voice
- `guides/jamie_brand_blog_style_guide.md` - Blog-specific style

### Visual Standards
- `design/jamie_logo_guidelines.md` - Logo usage
- `design/jamie_brand_color_typography_extension_v2.3.md` - Colors/fonts

### Procedure Knowledge
- `fact-sheets/procedures/` - Accurate procedure information

### Templates
- `templates/markdown/review-report-template.md` - Review output format
- `templates/markdown/blog-post-template.md` - Correct blog structure

## Review Checklist

1. **Voice & Tone**
   - 90% 격식체 ratio
   - Correct honorifics (환자분/고객님)
   - Jamie personality traits

2. **Brand Alignment**
   - Slogan consistency
   - Core values reflected
   - No competitor mentions

3. **Regulatory Compliance**
   - No exaggerated claims
   - No guarantee language
   - Proper disclosures

4. **Technical Accuracy**
   - Procedure facts correct
   - Medical terms accurate
   - Recovery times realistic

## Output

Provide structured feedback:
- Overall compliance score
- Specific issues with line references
- Suggested corrections
- Approval/revision recommendation

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## Journal Channel Graphic Style Guide

**Channel**: "정기호의 성형외과 진료실 이야기" (https://journal.jamie.clinic)

When reviewing graphics for this channel, verify compliance with the Jamie Clinic blog style below.

### 1. Tone & Manner
- **Professional & Medical**: Clean, organized design that builds trust. No excessive decoration or humor.
- **Clear & Intuitive**: Simplify complex information for instant comprehension.
- **Clean & Minimalist**: Use generous white space for an uncluttered, refined appearance.

### 2. Color Palette

| Element | Color | Hex Code |
|---------|-------|----------|
| **Background (Main)** | Light Blue Gray | #E0E5EB |
| **Background (Content)** | White | #FFFFFF |
| **Text** | Soft Black | #333333 |
| **Accent (Upper Eyelid)** | Muted Blue | (desaturated, calm) |
| **Accent (Lower Eyelid)** | Muted Gray | (desaturated, calm) |

**Important**: Avoid saturated primary colors (red, yellow, bright blue). All colors must be toned-down/muted.

### 3. Typography & Hierarchy
- **Font Style**: Modern sans-serif (Gothic) with high readability. No decorative or serif fonts.
- **Titles**: Largest size, Bold weight
- **Body/Labels**: Medium size, Regular/Medium weight
- **English Terms**: Medical terminology MUST include English in parentheses, slightly smaller or lighter than Korean (e.g., 상안검 (Upper Eyelid))

### 4. Graphic Elements Style
- **Illustrations (Anatomy)**: Medical schematic style, not overly realistic. Clean line art with semi-transparent color overlays.
- **Icons (Infographics)**: Simple flat design with subtle shadows/gradients for soft depth.
- **Arrows/Pointers**: Simple, clean straight lines or gentle curves. Use brand accent colors (muted blue/gray).

### 5. Layout & Composition
- **Alignment**: Center-aligned or clear 2-column/N-column grid structure for visual stability.
- **White Space**: Generous spacing between text, images, and content blocks to minimize interference and create an airy feel.

### Journal Graphic Review Checklist
- [ ] Background uses Light Blue Gray (#E0E5EB)
- [ ] Text uses Soft Black (#333333) with sans-serif font
- [ ] Medical terms include English translation in parentheses
- [ ] No saturated/bright colors used
- [ ] Illustrations are medical schematic style (not photorealistic)
- [ ] Sufficient white space between elements
- [ ] Grid-based or center-aligned layout