# CLAUDE.md

## Overview

Jamie Clinic brand compliance auditor. Reviews existing content for brand alignment, tone/voice, and regulatory compliance.

> **Note**: This is a guidance-only skill. No scripts needed - uses desktop/references for review criteria.

## Purpose

Review and evaluate EXISTING content (not generate new content).

For content generation, use `40-jamie-brand-editor`.

## Audit Process

1. **Receive content** to review
2. **Check brand compliance** against guidelines in `desktop/guides/`
3. **Verify tone/voice** alignment
4. **Flag regulatory issues** (medical advertising laws)
5. **Provide feedback** with specific corrections

## Reference Materials

Located in `desktop/`:

### Brand Guidelines
- `guides/jamie_brand_guide_v2.8_extended.md` - Full brand guide
- `guides/jamie_tone_manner_guide_v1.0.md` - Tone and voice
- `guides/jamie_brand_blog_style_guide.md` - Blog-specific style

### Visual Standards
- `design/jamie_logo_guidelines.md` - Logo usage
- `design/jamie_brand_color_typography_extension_v2.3.md` - Colors/fonts

### Procedure Knowledge
- `fact-sheets/procedures/` - Accurate procedure information

### Templates
- `templates/markdown/review-report-template.md` - Review output format
- `templates/markdown/blog-post-template.md` - Correct blog structure

## Review Checklist

1. **Voice & Tone**
   - 90% 격식체 ratio
   - Correct honorifics (환자분/고객님)
   - Jamie personality traits

2. **Brand Alignment**
   - Slogan consistency
   - Core values reflected
   - No competitor mentions

3. **Regulatory Compliance**
   - No exaggerated claims
   - No guarantee language
   - Proper disclosures

4. **Technical Accuracy**
   - Procedure facts correct
   - Medical terms accurate
   - Recovery times realistic

## Output

Provide structured feedback:
- Overall compliance score
- Specific issues with line references
- Suggested corrections
- Approval/revision recommendation