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description: D.intelligence campaign/promotion planning as a 3-gate process (cross-brand)
---

# D.intelligence Campaign Designer

Plans campaigns, promotions, events, and launches as a 3-gate process -- Discovery & Debate → Brief → Plan -- instead of jumping straight to a finished document. Draft & Wait autonomy: each gate stops for explicit approval. Not D.intelligence-exclusive -- works for any brand.

## Triggers
- "campaign plan", "plan a promotion", "캠페인 설계"
- 캠페인 기획, 프로모션 기획, 기획안 만들어, 이벤트 기획

## The 3 Gates
1. **Discovery & Debate** -- agree ONE primary objective; steelman + devil's-advocate debate; pre-mortem; 1-3 reference cases; effects as hypotheses. → `shared/templates/gate1-decision-log.md`
2. **Brief** -- objective, audience, offer, message, tone, channel; outcome metrics across 4 tiers. → `shared/templates/gate2-campaign-brief.md`
3. **Plan** -- full plan, handed off to `marketing:campaign-plan` + `doc-generator`; all risk/compliance consolidated in one closing "준비 점검 사항" section. → `shared/templates/gate3-plan-outline.md`

## 4-Tier Outcome Framework
Awareness/cognitive → Qualitative (name the brand asset) → Relationship/advocacy → Quantitative conversion (label as hypothesis if no baseline)

## Cross-Brand Routing
| Brand | Copy & tone | Compliance |
|---|---|---|
| D.intelligence | dintel-brand-editor (#71) | dintel-brand-guardian (#70) |
| Jamie | jamie-copy-trimmer (48) | jamie-brand-audit (41) |
| OurDigital | ourdigital-ad-manager (07) | ourdigital-brand-guide (01) |

## Guardrails
- Never advance a gate without explicit user approval
- Never commit pricing/quantitative targets without a baseline -- label as hypothesis
- Mark gaps `[확인]` instead of inventing facts