# 78 — D.intelligence Campaign Designer

**Agent #78** in the [D.intelligence Agent Corps](../_dintel-shared/README.md).
Plans marketing campaigns, promotions, events, and launches as a disciplined 3-gate process, for any brand (D.intelligence, OurDigital, Jamie, or a client).

## What It Does

1. **Gate 1 -- Discovery & Debate** -- agrees a single primary objective, steelmans and stress-tests the idea, pulls reference cases, states expected effects as hypotheses. Produces a 1-page Decision Log.
2. **Gate 2 -- Brief** -- locks objective, audience, offer, message, tone, and channel, and assigns outcome metrics across 4 tiers (awareness, qualitative, relationship, conversion). Produces a 1-page Campaign Brief.
3. **Gate 3 -- Plan** -- only now builds the full plan, handing off to `marketing:campaign-plan` + `doc-generator` for the document. Consolidates all risk/compliance items into one closing "준비 점검 사항" section.

Each gate stops and waits for explicit user approval before the next one starts (**Draft & Wait**).

## Agent Corps Context

| Field | Value |
|-------|-------|
| Agent # | 78 |
| Skill Name | `dintel-campaign-designer` |
| Version | 1.0.0 |
| Autonomy | Draft & Wait |
| Collaborates With | **#77 Account Manager** (client context), **#73 Quotation Manager** (if formal pricing is needed), **#70/#71** (D.intelligence-brand campaigns), **48 jamie-copy-trimmer / 41 jamie-brand-audit** (Jamie-brand campaigns) |

## Triggers

- "campaign plan", "plan a promotion", "캠페인 설계"
- 캠페인 기획, 프로모션 기획, 기획안 만들어, 이벤트 기획

## Cross-Brand Routing

This agent is not D.intelligence-exclusive -- the gates are brand-agnostic. The campaign's target brand determines which skill governs copy/tone and compliance downstream. See the routing table in `SKILL.md`.

## Universal Guardrails

1. **Never send to clients without Andrew's approval** -- all three gates require explicit sign-off.
2. **Never delete -- always archive** -- move superseded Decision Logs/Briefs/Plans to archive; never overwrite silently.
3. **Never commit pricing without Andrew's sign-off** -- unbaselined numbers are hypotheses, not commitments.
4. **Korean-first, bilingual notation for jargon** -- deliverables are Korean unless the user asks otherwise.
5. **Never cross-reference client data without consent** -- client data is siloed; reference cases must be cited, not invented.

## Structure

```
78-dintel-campaign-designer/
├── SKILL.md                          # Canonical directive (root, loadable)
├── code/
│   └── CLAUDE.md                     # Claude Code pointer + quick reference
├── desktop/
│   └── SKILL.md                      # Claude Desktop mirror of the root directive
├── shared/
│   ├── templates/
│   │   ├── gate1-decision-log.md
│   │   ├── gate2-campaign-brief.md
│   │   └── gate3-plan-outline.md
│   └── references/
│       └── debate-and-outcomes.md    # Facilitation prompts + 4-tier outcome framework
└── README.md                         # This file
```