---
description: Local SEO audit for Korean-market businesses (GBP, Naver Place, NAP, citations)
---

# SEO Local Audit

Korean-market local SEO: business identity, GBP, Naver Smart Place, Kakao Map, NAP consistency, citations, LocalBusiness schema.

## Triggers
- "local SEO", "Google Business Profile"
- "Naver Place", "NAP consistency"

## Workflow (7 Steps)

1. **Business Identity (MANDATORY FIRST)**: Extract from JSON-LD, contact page, footer
2. **Website NAP Extraction**: Establish canonical NAP baseline
3. **GBP Verification**: Layered discovery (provided URL -> website -> WebSearch fallback)
4. **Naver Smart Place**: Layered discovery with Korean search queries
5. **Kakao Map Verification**: Check website links, then WebSearch
6. **Citation Discovery**: Industry directories (강남언니, 바비톡, 굿닥, etc.)
7. **LocalBusiness Schema Validation**: JSON-LD completeness check

## Scoring Weights

| Component | Weight |
|-----------|--------|
| NAP Consistency | 20% |
| GBP Optimization | 20% |
| Naver Smart Place | 20% |
| LocalBusiness Schema | 15% |
| Kakao Map | 10% |
| Citations | 10% |
| Business Identity | 5% |

## Key Rules
- GBP and Naver Map are JS-rendered -- use WebSearch for discovery
- "Not discoverable via web search" != "does not exist"
- Korean market: Naver Smart Place is as important as GBP

## Notion Output
- Database: `2c8581e5-8a1e-8035-880b-e38cefc2f3ef`
- Category: Local SEO, Audit ID: LOCAL-YYYYMMDD-NNN