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our-claude-skills/.claude/commands/dintel-campaign-designer.md
Andrew Yim f27fb7a2c4
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Add jamie-copy-trimmer (48) and dintel-campaign-designer (78) skills
Import two skills authored in Claude Cowork: jamie-copy-trimmer as a
root-only Jamie skill, and campaign-gate-process as dintel-campaign-designer
with full D.intelligence Agent Corps packaging (code/desktop/shared,
agent-id 78, Draft & Wait autonomy) since it now sits inside the 70-79
block. Bumps the corps roster count to 9 agents + 1 meta-agent across all
sibling skills and registers #78 in the shared USER-GUIDE/README. Also adds
.claude/commands wrappers and ~/.claude/skills symlinks so both are usable.

Co-Authored-By: Claude Sonnet 5 <noreply@anthropic.com>
2026-07-03 12:59:19 +09:00

1.8 KiB

description
description
D.intelligence campaign/promotion planning as a 3-gate process (cross-brand)

D.intelligence Campaign Designer

Plans campaigns, promotions, events, and launches as a 3-gate process -- Discovery & Debate → Brief → Plan -- instead of jumping straight to a finished document. Draft & Wait autonomy: each gate stops for explicit approval. Not D.intelligence-exclusive -- works for any brand.

Triggers

  • "campaign plan", "plan a promotion", "캠페인 설계"
  • 캠페인 기획, 프로모션 기획, 기획안 만들어, 이벤트 기획

The 3 Gates

  1. Discovery & Debate -- agree ONE primary objective; steelman + devil's-advocate debate; pre-mortem; 1-3 reference cases; effects as hypotheses. → shared/templates/gate1-decision-log.md
  2. Brief -- objective, audience, offer, message, tone, channel; outcome metrics across 4 tiers. → shared/templates/gate2-campaign-brief.md
  3. Plan -- full plan, handed off to marketing:campaign-plan + doc-generator; all risk/compliance consolidated in one closing "준비 점검 사항" section. → shared/templates/gate3-plan-outline.md

4-Tier Outcome Framework

Awareness/cognitive → Qualitative (name the brand asset) → Relationship/advocacy → Quantitative conversion (label as hypothesis if no baseline)

Cross-Brand Routing

Brand Copy & tone Compliance
D.intelligence dintel-brand-editor (#71) dintel-brand-guardian (#70)
Jamie jamie-copy-trimmer (48) jamie-brand-audit (41)
OurDigital ourdigital-ad-manager (07) ourdigital-brand-guide (01)

Guardrails

  • Never advance a gate without explicit user approval
  • Never commit pricing/quantitative targets without a baseline -- label as hypothesis
  • Mark gaps [확인] instead of inventing facts